At a Glance
- Tasks: Lead marketing and communications for Siemens Mobility's rail businesses in the UK & Ireland.
- Company: Join Siemens, a leader in innovative mobility solutions with a strong focus on collaboration.
- Benefits: Enjoy flexible working, mental health support, gym memberships, healthcare, and an annual bonus.
- Other info: Opportunity to build and lead a dynamic team in a high-visibility role.
- Why this job: Make a real impact on rail reform while shaping public perception and strategy.
- Qualifications: Deep experience in political and public-sector environments with strong leadership skills.
The predicted salary is between 75600 - 92400 £ per year.
Overview
In this role you lead the marketing and communications for Siemens Mobility’s UK & Ireland rail businesses, shaping how Siemens is perceived by government, public sector customers and key stakeholders.
You translate political, regulatory and funding dynamics into clear narratives and campaigns, guiding regional strategy in a complex stakeholder environment.
You will oversee a regional team, support tender and product launch activities, and drive data‑driven, integrated campaigns across channels.
This is a high‑visibility opportunity to influence rail reform and growth while aligning with global brand positioning.
- Pay / Benefits
- Flexible working
- Mental health support
- Subsidised gym memberships
- Subsidised Bupa healthcare
- Annual bonus
- Cycle to Work scheme
Responsibilities
- Act as a senior political and public-sector advisor to the UK & Ireland leadership, turning priorities and regulatory factors into strategic guidance
- Identify political, regulatory and societal issues and convert them into integrated marketing and communications plans
- Define and deliver a regional marketing and communications strategy aligned with global priorities and local objectives
- Lead communications for high‑profile, politically sensitive moments (government events, roundtables, openings, milestones, industry events, product launches)
- Build, lead and develop a regional team of marketing communications professionals
- Support tender activity with clear messaging and customer-focused content for positioning products/services
- Deliver integrated, data‑driven campaigns balancing storytelling, earned media, and digital activation with AI-enabled tools and measurable results
- Manage key stakeholder channels and formats to deliver impact while aligning with global brand and corporate communications teams
- Key requirements
- Deep experience in political, regulatory and public-sector environments with ability to translate policy and funding into positioning and campaigns
- Credibility as a senior advisor with discretion and resilience in reputational risk scenarios
- Confidence in leading engagement with government-facing events, forums and moments of scrutiny
- Strong leadership in building and motivating regional/matrixed teams
- Expertise in delivering integrated, data-driven campaigns across owned, earned and digital channels
- Excellent written and verbal communication skills with ability to simplify complex issues for diverse audiences
- Leadership
- Stakeholder engagement
- Strategic thinking
- Integrated marketing campaigns
- Data-driven decision making
- AI-enabled tools
Head of Marketing & Communications - Siemens Mobility UK & Ireland in London employer: Siemens
Siemens Mobility Limited is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in the heart of Glasgow. With a strong commitment to employee growth, we provide ample opportunities for professional development and career advancement, alongside competitive benefits that support work-life balance. Join us to be part of a forward-thinking team dedicated to delivering impactful rail infrastructure solutions.
