Industry Marketing Manager – Banking, Financial Services and Insurance (BFSI)

Siemens Digital Industries Software is a leading provider of solutions for the design, simulation, and manufacture of products across many different industries. Formula 1 cars, skyscrapers, ships, space exploration vehicles, and many of the objects we see in our daily lives are being conceived and manufactured using our Product Lifecycle Management (PLM) software.

In the Industry Marketing organization, we are aligned across Siemens Software’s core strategy of going to market by industry. Siemens is a solid, experienced and trusted partner to help our customers continue their digitalization journey toward becoming an agile, sustainable Digital Enterprise.

To effectively meet the evolving needs of the banking, financial services and insurance (BFSI) market, the industry marketing manager is responsible for creating marketing strategies, messaging, campaigns and developing a deep understanding of their industry and audiences to support the achievement of our revenue and growth objectives.

• Works alongside senior industry leaders to translate wider company goals into effective and focused marketing strategies for BFSI.
• Owns marketing responsibilities for campaign development within the BFSI industry, including the creation of highly targeted messaging for specific audiences across the buying cycle.
• Supports industry-related marketing activities as a senior-level marketing manager in a large corporation. This includes management of sales/field enablement strategies for marketing campaigns, ensuring easy, one-stop access to marketing collateral, delivering training and other enablement activities for a specialized BFSI sales organization.
• Collaborates with the cross-business unit marketing team, business partners, and other executives to identify, develop, and implement BFSI industry specific strategies, plans and campaigns.

• Possesses a deep knowledge of the BFSI industry, with experience in market research programs and the use of data to make well informed strategic decisions.
• A deep understanding of the data analytics market and the competitive landscape, with experience in messaging creation for analytics and AI solutions.
• Proven ability to manage programs/projects, including definition of timing plans, resources and deliverables as well as issue identification and resolution.
• Excellent written skills, including the ability to develop clear target audience definition, messaging concepts and author appropriate content to support marketing execution and sales enablement for the BSFI industry.
• Ability to collaborate with and influence others as part of a virtual team, as well as lead virtual teams and projects.
• Demonstrated ability to work with minimum supervision; self-motivated and a self-starter.
• Structured thinker and excellent analytical skills.
• Excellent verbal communication skills, including the ability to present to senior and large audiences as needed.
• Excellent English communication skills.

• Master’s degree or equivalent in Marketing or Business.
• 10+ years’ experience in or working with data analytics software solutions, ideally within the BFSI sector.
• Marketing content/campaign creation experience (B2B) with specific background in messaging, collateral development, etc.
• Extensive experience with Microsoft Office, PowerPoint, Excel and Word, and ability to learn new productivity software skills as needed.

Working at Siemens Software means flexibility – choosing between working at home and the office at other times is the norm here. We offer great benefits and rewards, as you would expect from a world leader in industrial software. A collection of over 377,000 minds building the future one day at a time in over 200 countries. We’re dedicated to equality, and we welcome applications that reflect the diversity of the communities we work in. All employment decisions at Siemens are based on qualifications, merit, and business need. Bring your curiosity and creativity and help us shape tomorrow!