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- Tasks: Lead business development and partner growth across the UK, meeting dealers and generating contract opportunities.
- Company: SieMatic is a premium German kitchen manufacturer with a strong heritage and a focus on design innovation.
- Benefits: Enjoy a competitive salary, targeted bonuses, a company car, and pension contributions.
- Why this job: Join a dynamic team, make impactful connections, and represent a luxury brand in the interiors market.
- Qualifications: 5+ years in KBB industry, strong sales track record, degree-level education preferred.
- Other info: This role requires flexibility to travel nationwide and offers remote working options.
The predicted salary is between 43200 - 72000 ÂŁ per year.
SieMatic is a premium German kitchen manufacturer founded in 1929. With a strong heritage, a passion for design innovation, and a relentless focus on customer experience, SieMatic has become one of the most recognised luxury kitchen brands worldwide. Exporting to over 70 countries, our UK subsidiary plays a crucial role in supporting and growing our network of 40 design studios across the UK, in close collaboration with our global headquarters.
We are seeking a highly motivated, commercially driven National Sales Manager to lead business development and partner growth across the entire UK. From Scotland to Cornwall, you will be on the road as needed — meeting dealers, prospecting new studio partners, and generating contract opportunities through strategic outreach to architects, developers, and designers. This is not a passive account management role. We’re looking for someone with energy, hunger, and ambition — someone who thrives on results, builds strong partnerships, and knows how to open doors and close deals. Your remit includes growing retail revenues, unlocking contract business, and ensuring the performance of our entire UK partner network. You’ll work closely with the UK Managing Director, HQ, and studio owners, making this a high-impact role at the forefront of SieMatic’s expansion in the UK market.
Essential Professional Qualities
- 5+ years’ experience in the KBB industry
- Strong track record in national sales, business development or account management
- Deep understanding of kitchen furniture and technical product knowledge
- Commercially savvy with a results-driven mindset
- Strong communicator and persuasive presenter
- Degree-level education preferred
- Confident training teams and influencing senior decision makers
Ideal Candidate
- Sales-focused leader with proven experience in growing national sales
- Proactive, energetic, and target-driven with a “go out and get it” mentality
- Based in the UK with flexibility to travel nationwide as needed
- Able to work independently and remotely, while maintaining strong internal collaboration
- Excellent relationship builder with connections in the design and property sectors
- Creative thinker with strong organisational skills and the ability to juggle multiple priorities
- Digitally fluent and confident using CRM and sales reporting tools
- Passionate about interiors and design, and able to represent a luxury brand with confidence and polish
- Holds a full UK driving license
Key Responsibilities
- Manage and grow the national dealer network to increase retail revenue
- Identify and secure new dealerships across strategic UK locations
- Proactively prospect for contract business through relationships with architects, developers, and interior designers
- Support studio partners with training, showroom planning, and sales coaching
- Oversee showroom renovations, ensuring alignment with brand standards and commercial objectives
- Provide aftercare support and customer service solutions where needed
- Regularly report on performance metrics, sales activity, and market feedback to the UK Managing Director
Remuneration Package
- Competitive salary based on experience
- Targeted bonus structure
- Company car
- Pension contributions
Application Process
Please send your CV and a covering letter explaining why you are the ideal fit for this national role to info@SieMatic.co.uk. All applications will be reviewed and shortlisted candidates will be invited to the next stage.
Interview Process:
- Stage 1: Telephone interview
- Stage 2: Face-to-face interview
- Stage 3: Final interview with presentation
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Sales and Business Development
Industries: Furniture and Home Furnishings Manufacturing
National Sales Manager employer: SieMatic UK
Contact Detail:
SieMatic UK Recruiting Team
info@SieMatic.co.uk
StudySmarter Expert Advice 🤫
We think this is how you could land National Sales Manager
✨Tip Number 1
Network actively within the kitchen, bedroom, and bathroom (KBB) industry. Attend trade shows, exhibitions, and local events to meet potential partners and clients. Building relationships with architects, developers, and designers can give you a significant edge in securing contract opportunities.
✨Tip Number 2
Familiarise yourself with SieMatic's product range and brand values. Understanding their design philosophy and customer experience focus will help you communicate effectively with potential partners and demonstrate your passion for the brand during interviews.
✨Tip Number 3
Prepare to showcase your sales achievements and strategies in previous roles. Be ready to discuss specific examples of how you've successfully grown sales or developed partnerships, as this will highlight your suitability for the National Sales Manager position.
✨Tip Number 4
Stay updated on market trends and competitor activities in the luxury kitchen sector. Being knowledgeable about the current landscape will not only help you in discussions but also demonstrate your proactive approach and commitment to driving results for SieMatic.
We think you need these skills to ace National Sales Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in the KBB industry and showcases your track record in national sales and business development. Use specific metrics to demonstrate your achievements.
Craft a Compelling Cover Letter: In your cover letter, explain why you are the ideal fit for the National Sales Manager role. Emphasise your energy, ambition, and ability to build strong partnerships, as well as your understanding of the luxury kitchen market.
Showcase Relevant Skills: Highlight your strong communication skills and persuasive presentation abilities. Mention your experience in training teams and influencing senior decision-makers, as these are crucial for the role.
Demonstrate Passion for Design: Convey your passion for interiors and design in both your CV and cover letter. This will help you stand out as a candidate who can confidently represent SieMatic's luxury brand.
How to prepare for a job interview at SieMatic UK
✨Know Your Product Inside Out
As a National Sales Manager, you'll need to demonstrate a deep understanding of kitchen furniture and technical product knowledge. Be prepared to discuss specific products, their features, and how they stand out in the market.
✨Showcase Your Sales Achievements
Highlight your track record in national sales and business development during the interview. Use specific examples of how you've successfully grown sales or secured new partnerships to illustrate your capabilities.
✨Demonstrate Relationship-Building Skills
Since this role involves managing a dealer network and building relationships with architects and designers, be ready to share examples of how you've successfully built and maintained professional relationships in the past.
✨Prepare for the Presentation
The final interview stage includes a presentation, so make sure you prepare thoroughly. Choose a relevant topic that showcases your strategic thinking and ability to influence decision-makers, and practice delivering it confidently.
