At a Glance
- Tasks: Lead email marketing strategy and execution to boost customer engagement and pipeline growth.
- Company: Join a dynamic tech company with a focus on innovation and collaboration.
- Benefits: Enjoy 25 days leave, gym membership, and health perks.
- Other info: Work with global brands and enjoy excellent career development opportunities.
- Why this job: Make an impact in a fast-paced environment while honing your marketing skills.
- Qualifications: 5 years in B2B email marketing with strong analytical and technical skills.
The predicted salary is between 36000 - 60000 £ per year.
Interact provides enterprise-grade intranet software that connects over three million employees to leading global names like Levi's, Domino’s, Teva Pharmaceuticals, and Technicolor. Our team of customer-focused problem solvers are passionate about helping organisations to communicate better. We do this together by constantly working to improve every service and product we offer. With offices in Manchester, New York, Dubai, Tulsa, Warsaw and Manila, we operate across North America, EMEA, and Australia.
We are looking for a Technical Email Marketing Manager who will own the end-to-end execution, performance, and strategy for our email marketing channel. In this role you will be a key driver in our marketing operations and demand generation function, responsible for leveraging email to maximize customer and prospect engagement, drive pipeline growth, and achieve our key business objectives. You will be a hands-on executor for all email campaigns while simultaneously acting as the primary analyst and strategist for the channel. You will ensure our email campaigns are launched flawlessly, communicate results clearly, and continually propose improvements to optimise performance. This role is perfect for a meticulous, independent, technically minded doer who is passionate about translating data insights into high-impact email strategies.
A little about you...
- Email Strategy & Performance Ownership
- Performance Monitoring & Optimization: Actively monitor email campaign results (opens, clicks, conversions, unsubscribes) on a daily and weekly basis, providing clear, concise reports and actionable insights to the Demand Generation team.
- Strategic Improvement: Proactively suggest and implement A/B tests and optimizations for email content, subject lines, send times, and audience segmentation to increase engagement, meeting bookings, and opportunity creation.
- Pipeline & Revenue Focus: Strategically utilize email marketing to drive pipeline growth, nurture leads, and maximize the number of qualified meetings, opportunities, and pipeline contribution from the email channel.
- Conversion Tracking & Attribution: Work with the rest of the demand team on attribution, to ensure we capture signals for the correct channels, and campaigns.
- Campaign Execution & Operations
- Email Campaign Execution: Be the primary builder, tester, and launcher of all email sends and complex email nurture workflows within our Marketing Automation Platform (HubSpot), and flows for existing contacts (Clari).
- Database Management: Own the strategy for lead segmentation, list cleaning, and database health to ensure high deliverability and compliance.
- Quality Assurance: Conduct rigorous QA on all email assets to ensure flawless execution, accurate tracking, and a seamless user experience across all devices.
- System Integration: Ensure the smooth and accurate flow of email data between our marketing automation platform (HubSpot), flow management (Clari), and our CRM (Salesforce), troubleshooting any issues that arise.
- Technical Configuration: Resolve deliverability issues, configuration issues, build workflows, keep the systems healthy and operational.
- Reporting: Analyse, and report on performance and trends.
- Documentation: Maintain documentation for email campaign procedures, system configurations, and channel best practices.
- Collaboration & Communication
- Work closely with Website, Content, Demand Generation, and Sales teams to understand campaign requirements and translate them into high-performing email assets, and feedback own observations which can then be utilized in other channels as a part of a cohesive overarching strategy.
- Provide regular, proactive communication to stakeholders regarding campaign launch status, key performance metrics, and strategic recommendations.
About the role...
- Experience: Approximately 5 years of hands‑on experience in a B2B email marketing or campaign management role, preferably within a fast‑paced SaaS environment.
- Email Channel Ownership: Proven track record of owning the email channel, setting strategy, executing campaigns, and reporting on results to drive meetings/pipeline.
- Technical Expertise: Strong, direct experience with a major marketing automation platform (Marketo, HubSpot, Pardot, Clari, etc.). Hands‑on HubSpot experience is a significant advantage.
- Data Proficiency: A solid working knowledge of HubSpot, Salesforce, Clari, etc., including a clear understanding of objects, fields, and campaign functionality, specifically as they relate to email performance and attribution.
- Analytical Mindset: Exceptional analytical skills with the ability to turn email metrics into clear, actionable business recommendations.
- Attention to Detail: An exceptional eye for detail and a natural ability for quality assurance—you can spot an error from a mile away.
- Communication: Strong verbal and written communication skills with the ability to present results and strategies effectively to cross‑functional teams.
- Holistic Sales Funnel Understanding: Understanding of, and taking an interest in other active channels, activities, and how prospects and customers engage with us and flow through the funnel.
- Independent & Self‑Starter: Ability to unblock, and progress, focusing on execution. Simple, and fast solutions over long drawn‑out planning stages that lead to nowhere.
- Fixer Mentality: Roll up sleeves, fix, and execute.
Benefits
- 25 days annual leave (with the option to buy and sell additional days)
- Cycle to work scheme
- Access to Learning & Development platform
- Life Insurance
- Auto Enrolment Pensions
- Healthshield (Cashback on dental check‑ups and fillings, eye tests, physiotherapy, prescriptions and much more)
- Reimburse for usage of personal mobile phone
- Free Gym membership and Free Friday lunch for office based staff
Technical Email Marketing Manager in Manchester employer: Sideways 6
Interact in Manchester is an exceptional employer that fosters a collaborative and innovative work culture, empowering Cyber Security Engineers to take ownership of their projects while ensuring robust security measures across platforms. With a strong focus on employee growth, we offer continuous learning opportunities and the chance to work with cutting-edge technologies like Splunk, making it a rewarding environment for those passionate about cybersecurity.
StudySmarter Expert Advice🤫
We think this is how you could land Technical Email Marketing Manager in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at local events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your email marketing successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its email strategies. Bring ideas to the table that could improve their current campaigns – it shows initiative and passion!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are keen to join us directly.
We think you need these skills to ace Technical Email Marketing Manager in Manchester
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Technical Email Marketing Manager role. Highlight your relevant experience with email marketing, especially any hands-on work with platforms like HubSpot. We want to see how your skills align with our needs!
Show Off Your Analytical Skills:Since this role is all about data-driven decisions, don’t shy away from showcasing your analytical prowess. Include examples of how you've used metrics to improve email campaigns in the past. We love a good success story!
Be Clear and Concise:When writing your application, keep it straightforward and to the point. Use bullet points where possible to make your achievements stand out. We appreciate clarity and want to quickly see what you bring to the table!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re keen on joining our team at Interact!
How to prepare for a job interview at Sideways 6
✨Know Your Email Marketing Inside Out
Make sure you brush up on the latest trends and best practices in email marketing. Be ready to discuss your previous campaigns, what worked, what didn’t, and how you used data to drive decisions. This shows you’re not just a doer but a strategic thinker.
✨Demonstrate Technical Proficiency
Since this role requires hands-on experience with platforms like HubSpot and Salesforce, be prepared to talk about your technical skills. Share specific examples of how you've used these tools to optimise email campaigns and improve performance.
✨Showcase Your Analytical Skills
Prepare to discuss how you monitor and analyse campaign performance. Bring examples of reports you've created and insights you've derived from data. This will highlight your ability to turn metrics into actionable strategies, which is crucial for this role.
✨Communicate Clearly and Confidently
Strong communication is key in this position. Practice articulating your thoughts clearly, especially when discussing complex ideas or strategies. Being able to present your results and recommendations effectively will set you apart from other candidates.
