At a Glance
- Tasks: Drive our digital PR strategy, pitch stories, and manage social media engagement.
- Company: Join a dynamic team at Interact, connecting millions globally with innovative intranet solutions.
- Benefits: Enjoy 25 days leave, gym membership, and a supportive learning environment.
- Other info: Collaborative culture with opportunities for growth and creativity.
- Why this job: Be at the forefront of digital PR and AI discovery in a fast-paced role.
- Qualifications: 1-3 years in PR or digital marketing; strong writing and communication skills required.
The predicted salary is between 60000 - 80000 £ per year.
Interact provides enterprise-grade intranet software that connects over three million employees to leading global names like Levi's, Domino’s, Teva Pharmaceuticals, and Technicolor. Our team of customer-focused problem solvers are passionate about helping organizations to communicate better. We do this together by constantly working to improve every service and product we offer. With offices in Manchester, New York, Dubai, Tulsa, and Warsaw, we operate across North America, EMEA, and Australia.
The Digital PR Graduate makes sure the business gets found, featured and talked about across the web – from press and industry articles to review sites, listings and AI-generated answers (LLMs). Reporting to the Brand Marketing Lead, the role does the hands‑on work behind our earned‑media and discoverability strategy: pitching and placing coverage, getting the company listed and cited in the right places, and implementing the tactics that help us show up in AI search. It also takes day‑to‑day social media execution and other delivery off the Brand Marketing Lead. This is a hands‑on, fast‑learning role for someone who is excited by PR, digital and the fast‑changing world of AI discovery.
Responsibilities
- Earned media & PR – Draft and pitch press releases, articles, commentary and expert contributions; build and maintain media contact lists; chase and track resulting coverage.
- Listings & citations – Get the company listed, reviewed and cited across the directories, review sites and third‑party round‑ups that matter, keeping profiles accurate and up to date.
- AI search & discoverability (AEO / GEO) – Carry out the hands‑on research and implementation to grow our presence in LLM / AI-generated answers and emerging search, as directed by the Brand Marketing Lead.
- Social media execution – Schedule and publish across channels, manage community engagement and report on performance, against the agreed strategy.
- Awards & recognition support – Help research and submit awards entries and keep the submissions calendar on track.
- Repurposing for visibility – Adapt existing content into pitches, posts and submissions, working with content owners rather than setting content strategy.
- Tracking & reporting – Monitor mentions, coverage, share of voice and discoverability, and report on what is landing.
Skills, Knowledge and Expertise
- 1–3 years’ experience in PR, communications, social or digital marketing (in‑house, agency, or via placement / internship / study).
- Some experience pitching to media, running social channels, or getting a brand listed and featured.
- Strong writing skills – able to draft clear, punchy copy for press, social and submissions.
- Familiarity with social scheduling and basic analytics tools.
- A keen interest in PR, digital and AI-driven discovery.
- Understanding of how earned media and PR work – pitching, coverage and share of voice.
- Awareness of SEO and emerging AI discoverability (LLMs, AEO / GEO) and why they matter.
- Familiarity with social platforms, scheduling and community management.
- Awareness of review and listing ecosystems (e.g. G2 and similar).
- Confident with everyday tools and quick to learn new platforms.
- A strong, versatile writer with a nose for a good story and angle.
- Proactive and persistent – comfortable chasing journalists, placements and listings.
- Highly organised; keeps many moving threads on track (pitches, submissions, posts).
- Curious and quick to experiment, especially with new AI-discovery tactics.
- A dependable team player who takes direction and feedback well.
Benefits
- 25 days annual leave (with the option to buy and sell additional days)
- Cycle to work scheme
- Access to Learning & Development platform
- Life Insurance
- Auto Enrolment Pensions
- Healthshield (Cashback on dental check‑ups and fillings, eye tests, physiotherapy, prescriptions and much more)
- Reimburse for usage of personal mobile phone
- Free Gym membership and Free Friday lunch for office based staff
Digital PR Graduate in Manchester employer: Sideways 6
Interact is an exceptional employer located in the vibrant city of Manchester, offering a dynamic work culture that values respect and honesty for all employees. With a strong focus on employee growth, we provide numerous benefits including 25 days of annual leave, access to a Learning & Development platform, and a free gym membership, ensuring our team members thrive both personally and professionally. Join us to be part of a passionate team dedicated to enhancing communication for leading global brands while enjoying a supportive environment that encourages innovation and collaboration.
StudySmarter Expert Advice🤫
We think this is how you could land Digital PR Graduate in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Sideways 6 and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Sideways 6 are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Sideways 6 on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Sideways 6. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital PR Graduate in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Sideways 6. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Sideways 6:Show us that you’ve done your homework! In your application, briefly mention what you admire about Sideways 6’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Sideways 6
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Sideways 6 will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Sideways 6, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
