At a Glance
- Tasks: Lead global demand generation strategy and accelerate revenue growth across target markets.
- Company: Join Sidetrade, an innovative AI company revolutionising customer value.
- Benefits: Enjoy hybrid work, competitive salary, health coverage, and career growth opportunities.
- Other info: Be part of a vibrant culture with regular team events and wellness programmes.
- Why this job: Make a real impact in a high-growth SaaS environment with a diverse team.
- Qualifications: 8+ years in B2B SaaS marketing with strong leadership and analytical skills.
The predicted salary is between 80000 - 120000 £ per year.
We are looking for an experienced and ambitious VP Demand Generation to lead Sidetrade’s global demand engine and accelerate pipeline growth across our target markets. You will own the strategy and execution of all demand generation programs, from brand awareness to pipeline creation and driving qualified opportunities for our Sales teams across Europe and North America.
About Sidetrade: Sidetrade is an AI company, listed on Euronext Growth, on a mission to revolutionize the way enterprises unlock value from their customers leveraging its Order-to-Cash Intelligence platform and its Data Lake. We’re proud of our 38 nationalities and these diverse perspectives drive our innovation, one team culture and a customer‑first mindset. Sidetrade is positioned as a Gartner Magic Quadrant Leader since 2022. We value passion over perfection. So, if you’re eager to learn and bring great energy, we want to hear from you. Be you. Grow with us.
What you will do:
- Own and drive Sidetrade’s global demand generation strategy, with a clear mandate to grow pipeline and accelerate revenue across all segments.
- Build and lead a high‑performing demand generation team, covering digital marketing, content, field events, paid media, SEO/SEM and marketing operations.
- Partner closely with Sales leadership to align on pipeline targets, campaign prioritisation, and account‑based marketing (ABM) programmes.
- Define and execute integrated multi‑channel campaigns (email, paid social, content syndication, webinars, events) across Europe and North America.
- Develop and scale an ABM motion, working with Sales to target strategic enterprise accounts with personalised, high‑impact programmes.
- Own the marketing technology stack (Marketo, Salesforce, 6sense or similar) and ensure best‑in‑class data hygiene, attribution and reporting.
- Build and present rigorous pipeline and ROI reporting to the CMO and Executive team, with full accountability for MQL to Closed‑Won metrics.
- Manage the demand generation budget effectively, optimising spend across channels to maximise pipeline contribution.
- Champion the Sidetrade brand in all demand activity, ensuring consistency of message and positioning across all markets.
- Stay ahead of B2B SaaS demand generation trends, bringing innovative ideas and best practices to the team.
What you will bring:
- 8+ years of progressive B2B SaaS marketing experience, with at least 3 years leading a demand generation function at senior level.
- Proven track record of building and scaling pipeline in a high‑growth SaaS environment, with measurable impact on revenue.
- Deep expertise in multi‑channel demand generation: paid media, SEO/SEM, email nurture, content marketing, webinars, and field events.
- Strong ABM experience, ideally with enterprise and mid‑market segments.
- Hands‑on proficiency with modern marketing technology: Marketo (or HubSpot), Salesforce CRM, and intent/ABM platforms (6sense, Demandbase or similar).
- Data‑driven mindset with strong analytical skills; comfortable building dashboards, interpreting funnel metrics, and making budget decisions on data.
- Excellent leadership and team‑building skills — you inspire through clarity of vision, high standards, and a coaching mentality.
- Strong cross‑functional collaborator, particularly with Sales and SDR/BDR teams.
- Exceptional written and verbal communication skills; able to present confidently to senior stakeholders.
- Experience marketing AI, fintech, or Order‑to‑Cash / ERP solutions is a strong advantage.
Benefits:
- Hybrid work model if based in Calgary, London or Paris - or full remote working if based in the US.
- Great culture – active Social Club organising regular team events and activities.
- Health & wellness – medical coverage, life insurance, and other wellness programmes.
- Time off – competitive paid holidays plus public holiday.
- Career growth & compensation – competitive salary, equal opportunities, learning & mentorship programmes, and advancement support.
VP, Demand Generation in London employer: Sidetrade
Sidetrade is an exceptional employer that champions a vibrant and inclusive work culture, where diverse perspectives fuel innovation and collaboration. With a strong focus on employee growth, we offer competitive salaries, comprehensive health benefits, and a hybrid work model that promotes work-life balance. Join us in our mission to revolutionise the AI landscape while enjoying opportunities for mentorship and career advancement in a dynamic environment across Europe and North America.
StudySmarter Expert Advice🤫
We think this is how you could land VP, Demand Generation in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and don’t be shy about asking for introductions. The more people know you’re on the hunt, the better your chances of landing that VP Demand Generation role.
✨Tip Number 2
Show off your expertise! Create content that highlights your knowledge in demand generation, whether it’s through LinkedIn posts, articles, or even webinars. This not only positions you as a thought leader but also gets you noticed by potential employers.
✨Tip Number 3
Prepare for interviews like it’s game day! Research Sidetrade thoroughly, understand their mission, and come armed with ideas on how you can drive their demand generation strategy. Tailor your pitch to show how your experience aligns with their goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Sidetrade team. Let’s get you that dream job!
We think you need these skills to ace VP, Demand Generation in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the VP Demand Generation role. Highlight your experience in B2B SaaS marketing and any leadership roles you've held. We want to see how your skills align with our mission at Sidetrade!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for demand generation and how you can drive pipeline growth. Don’t forget to mention why you’re excited about joining Sidetrade and our innovative culture.
Showcase Your Achievements:Quantify your successes! Use numbers to demonstrate how you've built and scaled pipelines in previous roles. We love data-driven results, so let us know how you’ve made an impact in your past positions.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we can’t wait to hear from you!
How to prepare for a job interview at Sidetrade
✨Know Your Demand Generation Inside Out
Make sure you’re well-versed in the latest trends and best practices in demand generation, especially in the B2B SaaS space. Brush up on your knowledge of multi-channel strategies, ABM, and marketing technologies like Marketo and Salesforce, as these will be crucial in your discussions.
✨Showcase Your Leadership Skills
Prepare to discuss your experience in building and leading high-performing teams. Think of specific examples where you’ve inspired your team or driven successful campaigns. Sidetrade values a coaching mentality, so highlight how you’ve developed others in your previous roles.
✨Align with Sales Strategies
Since collaboration with Sales is key, come ready to talk about how you’ve partnered with sales teams in the past. Be prepared to share your approach to aligning pipeline targets and campaign prioritisation, as this will demonstrate your understanding of the role’s requirements.
✨Data-Driven Decision Making
Be ready to discuss how you use data to inform your marketing strategies. Bring examples of how you've built dashboards, interpreted funnel metrics, and made budget decisions based on data insights. This will show that you have the analytical skills needed for the role.
