At a Glance
- Tasks: Lead global demand generation strategy and accelerate pipeline growth across target markets.
- Company: Join Sidetrade, a high-growth SaaS company with a focus on innovation.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Other info: Collaborate closely with Sales and stay ahead of industry trends.
- Why this job: Make a significant impact on revenue and lead a high-performing team in a thriving industry.
- Qualifications: 8+ years in B2B SaaS marketing with strong leadership and analytical skills.
The predicted salary is between 80000 - 100000 £ per year.
Requirements
- 8+ years of progressive B2B SaaS marketing experience, with at least 3 years leading a demand generation function at senior level
- Proven track record of building and scaling pipeline in a high-growth SaaS environment, with measurable impact on revenue
- Deep expertise in multi-channel demand generation: paid media, SEO/SEM, email nurture, content marketing, webinars, and field events
- Strong ABM experience, ideally with enterprise and mid-market segments
- Hands-on proficiency with modern marketing technology: Marketo (or HubSpot), Salesforce CRM, and intent/ABM platforms (6sense, Demandbase or similar)
- Data-driven mindset with strong analytical skills; comfortable building dashboards, interpreting funnel metrics, and making budget decisions on data
- Excellent leadership and team-building skills - you inspire through clarity of vision, high standards, and a coaching mentality
- Strong cross-functional collaborator, particularly with Sales and SDR/BDR teams
- Exceptional written and verbal communication skills; able to present confidently to senior stakeholders
- Experience marketing AI, fintech, or Order-to-Cash / ERP solutions is a strong advantage
What the job involves
- We are looking for an experienced and ambitious VP Demand Generation to lead Sidetrade’s global demand engine and accelerate pipeline growth across our target markets.
- You will own the strategy and execution of all demand generation programs, from brand awareness to pipeline creation and driving qualified opportunities for our Sales teams across Europe and North America.
- Own and drive Sidetrade’s global demand generation strategy, with a clear mandate to grow pipeline and accelerate revenue across all segments.
- Build and lead a high-performing demand generation team, covering digital marketing, content, field events, paid media, SEO/SEM and marketing operations.
- Partner closely with Sales leadership to align on pipeline targets, campaign prioritisation, and account-based marketing (ABM) programmes.
- Define and execute integrated multi-channel campaigns (email, paid social, content syndication, webinars, events) across Europe and North America.
- Develop and scale an ABM motion, working with Sales to target strategic enterprise accounts with personalised, high-impact programmes.
- Own the marketing technology stack (Marketo, Salesforce, 6sense or similar) and ensure best-in-class data hygiene, attribution and reporting.
- Build and present rigorous pipeline and ROI reporting to the CMO and Executive team, with full accountability for MQL to Closed-Won metrics.
- Manage the demand generation budget effectively, optimising spend across channels to maximise pipeline contribution.
- Champion the Sidetrade brand in all demand activity, ensuring consistency of message and positioning across all markets.
- Stay ahead of B2B SaaS demand generation trends, bringing innovative ideas and best practices to the team.
Vice President of Demand Generation in London employer: Sidetrade
Sidetrade is an exceptional employer that fosters a dynamic and innovative work culture, perfect for ambitious professionals looking to make a significant impact in the B2B SaaS landscape. With a strong emphasis on employee growth, we offer comprehensive training and development opportunities, alongside a collaborative environment where your ideas are valued and encouraged. Located at the heart of Europe and North America, our team enjoys the unique advantage of working in a fast-paced, high-growth setting that prioritises both personal and professional advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Vice President of Demand Generation in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your achievements in demand generation. This is your chance to showcase your expertise in multi-channel campaigns and marketing tech.
✨Tip Number 3
Prepare for interviews by practising your storytelling. Be ready to share specific examples of how you've built and scaled pipelines, and how your data-driven mindset has led to measurable impacts on revenue.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us at StudySmarter. Tailor your application to show how you can drive our global demand generation strategy.
We think you need these skills to ace Vice President of Demand Generation in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the specific skills and experiences mentioned in the job description. Highlight your B2B SaaS marketing experience and any leadership roles you've held in demand generation. We want to see how you’ve made an impact in previous roles!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about demand generation and how your background aligns with our needs. Be sure to mention your experience with multi-channel campaigns and any relevant marketing technologies.
Showcase Your Achievements:Quantify your successes wherever possible. Did you increase pipeline growth or revenue in your last role? Share those numbers! We love data-driven candidates who can demonstrate their impact through metrics.
Apply Through Our Website:We encourage you to apply directly through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people. Don’t miss out on this opportunity!
How to prepare for a job interview at Sidetrade
✨Know Your Numbers
Make sure you come prepared with specific metrics from your previous roles. Highlight how you've built and scaled pipelines, and be ready to discuss the measurable impact on revenue. This will show that you understand the importance of data in demand generation.
✨Master the Tech Stack
Familiarise yourself with the marketing technologies mentioned in the job description, like Marketo and Salesforce. If you can, bring examples of how you've used these tools to drive results. This will demonstrate your hands-on proficiency and readiness to hit the ground running.
✨Showcase Your Leadership Style
Be prepared to discuss your leadership approach and how you inspire teams. Share examples of how you've built high-performing teams and collaborated cross-functionally, especially with Sales. This will highlight your ability to lead and align with other departments.
✨Stay Ahead of Trends
Research the latest trends in B2B SaaS demand generation and be ready to share innovative ideas during your interview. This shows that you're not just reactive but proactive in your approach, which is crucial for a VP role.
