At a Glance
- Tasks: Lead AI-driven marketing operations and manage our martech stack for impactful decision-making.
- Company: Join Sidetrade, a leading AI company revolutionising customer value with diverse perspectives.
- Benefits: Competitive salary, hybrid work model, health coverage, and generous leave.
- Other info: Dynamic culture with opportunities for learning, mentorship, and career growth.
- Why this job: Shape the future of marketing with cutting-edge AI technology and make a real impact.
- Qualifications: 12+ years in B2B SaaS marketing with proven AI workflow experience.
The predicted salary is between 100000 - 150000 £ per year.
About the Role: Most marketing teams still measure output in campaigns shipped. We measure it in decisions our agents make autonomously, and we want to widen that gap. As VP, Marketing Operations & Agentic AI Systems, you will own the management of our martech stack and the strategy, architecture, and execution of the agentic layer that runs Sidetrade marketing: lead scoring, enrichment, prospection, campaign orchestration, and attribution. You will define what "production-ready" means for AI agents at Sidetrade, build and lead the team that ships them, and hold accountability for measurable business outcomes reported at board level. This is a builder-leader role. You will set the vision and roll up your sleeves. You will not manage a function that runs on slide decks.
About Sidetrade: Sidetrade is an AI company, listed on Euronext Growth, on a mission to revolutionise the way enterprises unlock value from their customers leveraging its Order-to-Cash Intelligence platform and its Data Lake. We’re proud of our 38 nationalities and these diverse perspectives drive our innovation, one team culture and a customer-first mindset. Sidetrade is positioned as a Gartner Magic Quadrant Leader since 2022. We value passion over perfection. So, if you’re eager to learn and bring great energy, we want to hear from you. Be you. Grow with us.
What You will do:
- Define and own the multi-year roadmap for AI-powered marketing operations, aligned to revenue targets and approved at exec level.
- Set the standard for what constitutes a production-grade agent at Sidetrade: evaluation suites, guardrails, observability, and retirement criteria.
- Advise the CMO and CEO on emerging AI capabilities and their commercial implications for pipeline and revenue.
- Lead delivery of production agents for lead scoring, enrichment, MQL handoff, prospection, and revenue attribution, co-owned with Sales, BDRs, and Demand Gen.
- Replace at least five manual marketing workflows with production agents in the first 18 months, with documented time savings and quality parity or better.
- Own prompt libraries, tool definitions, and evaluation suites that govern agent quality across the team.
- Stand up and own the observability layer: cost per task, accuracy, drift, human escalation rate.
- Report the performance of the agentic layer monthly to the exec team and quarterly to the board.
- Quantify pipeline and revenue influenced by AI-driven workflows; defend the numbers.
- Own and manage the Martech stack: Marketo, Salesforce, Salesloft, 6Sense, ZoomInfo, Cognism, LinkedIn Sales Navigator, LetSignIt, Asana, Kinsta, GoToWebinar, Wistia, Google GTM, Search Console, Analytics, Ads, Zapier, Proofjump.
- Cut the stack by at least 25% on cost or tool count in the first 18 months against measurable value.
- Evaluate, onboard, and retire vendors. You hold final sign-off on Martech investment.
- Provide enablement to marketing and sales users in collaboration with the department leaders.
- Hire, develop, and retain a team of marketing engineers and operations specialists.
- Define roles, set standards, and create a culture of measurement and continuous improvement.
- Partner with Product and Engineering leadership to align shared infrastructure and tooling.
What You Will Bring:
- 12+ years in B2B SaaS marketing, with at least 4 years in a senior leadership role owning technology and operations.
- Proven track record shipping production AI-driven workflows or agents that real users and revenue processes depended on. Sandbox demos do not count.
- Deep fluency with Marketo, HubSpot, or Pardot, plus Salesforce. You have owned these platforms at scale.
- Hands-on with n8n, Make, or Zapier: multi-step flows, error handling, API integrations without writing production code from scratch.
- Expert-level command of LLM tools (Claude, ChatGPT, or equivalent): prompt design, AI-in-workflow architecture, and clear judgment on reliability limits.
- Able to scope work for engineering teams, spec clearly, and validate output. You read JSON and API docs fluently.
- Track record of board-level reporting on marketing technology performance and ROI.
- Strong communicator: you translate agentic complexity into commercial outcomes for exec and investor audiences.
Competitive executive compensation package including base salary and performance incentives. Hybrid work model: a flexible mix of in-office and remote days. Health & wellness: medical coverage, life insurance, and wellness programs. Generous paid leave plus public holidays. Learning, mentorship, and career advancement support at exec level. Active Social Club with regular team events across our international offices.
VP, Marketing Operations and Agentic AI Systems in London employer: Sidetrade SA
Sidetrade is an exceptional employer that champions innovation and diversity, boasting a vibrant culture enriched by 38 nationalities. As a leader in AI-driven marketing operations, we offer competitive compensation, a hybrid work model, and robust health and wellness benefits, alongside ample opportunities for professional growth and mentorship. Join us to be part of a forward-thinking team where your contributions directly impact our mission to revolutionise customer value.
StudySmarter Expert Advice🤫
We think this is how you could land VP, Marketing Operations and Agentic AI Systems in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Sidetrade SA and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Sidetrade SA are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Sidetrade SA on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Sidetrade SA. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace VP, Marketing Operations and Agentic AI Systems in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Sidetrade SA. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Sidetrade SA:Show us that you’ve done your homework! In your application, briefly mention what you admire about Sidetrade SA’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Sidetrade SA
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Sidetrade SA will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Sidetrade SA, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
