At a Glance
- Tasks: Lead social media strategy and create engaging content for a major clothing brand.
- Company: Join SDMN Clothing, the official brand of the Sidemen, in a vibrant team.
- Benefits: Competitive salary, monthly wardrobe allowance, and creative ownership.
- Other info: Fast-paced environment with opportunities for creativity and career development.
- Why this job: Work with top creators and make a real impact on brand growth.
- Qualifications: 2+ years in social media management and a passion for internet culture.
The predicted salary is between 35000 - 45000 £ per year.
Brand: SDMN Clothing (Sidemen)
Location: Orpington, SE London
Contract Type: Full-Time
Working Hours: 40 hours per week, 10am–6pm, 5 days per week
Working Pattern: In-office, with potential for hybrid depending on location
Salary: £35,000-£45,000 (DOE)
About the brand
Sidemen Clothing, also known as SDMN, is the official clothing brand from the Sidemen. Established in 2013, the brand has grown alongside the Sidemen’s online presence and their connection with a huge global audience. Social is a huge part of what we do. It drives hype, builds community, supports launches, and sells product.
About the role
We’re looking for a Social Media Manager who lives and breathes social media, the Sidemen, internet culture, and the wider creator space. You should have a genuine understanding of the Sidemen, their audience, the wider YouTube and creator world, and what is happening online at all times. You’ll lead the brand’s social media strategy across all platforms, manage our social and community channels, support on shoot days and help turn content into product sales.
What you’ll do:
- Lead the brand’s social media strategy across all platforms
- Post and manage content across social and community channels
- Grow audience, engagement, and community
- Attend brand shoots with the Sidemen, creators and influencers to support social content
- Develop content plans for drops, campaigns, launches, and key moments
- Create native social edits using CapCut
- Spot trends, memes, cultural moments, and creator-space opportunities
- React quickly to Sidemen moments and relevant online conversations
- Make sure social content supports wider marketing, product, and brand goals
- Use social media to build hype, tell product stories, and support sales
- Support creative direction for creator collaborations
- Analyse performance data and use insights to improve future content
About you:
- Strong knowledge of the Sidemen, their audience, humour, and wider ecosystem
- Plugged into TikTok, Instagram, YouTube, creator culture, memes, fashion, and streetwear
- At least 2 years’ experience running social media for a high-profile brand, creator, media company, or large community
- Confident working with creators and influencers, with the ability to direct people clearly and get the content needed
- Proven track record of growing and managing social accounts with a large following
- Strong understanding of how social media can sell product and support commercial goals
- Confident using CapCut/Adobe to create native short-form edits
- Photoshop skills are preferred but not essential
- Good attention to detail, with the ability to pick up on small things that can help content perform better
- Able to move fast and react quickly in a fast-paced environment
- Strong understanding of what performs on each platform
- Data-aware and confident using analytics to improve content
- Organised, proactive, and able to manage multiple priorities at once
- Experience mentoring junior team members is preferred but not essential
What you’ll get:
- The opportunity to lead social for a major creator-led clothing brand
- Working with some of the biggest creators in the UK
- Creative ownership over the brand’s social presence
- Hands-on involvement in product drops, campaigns, creator culture, and community
- A fast-paced role where your work directly impacts growth, engagement, and sales
- Monthly wardrobe allowance
Social Media Manager employer: Sidemen Clothing Ltd
At SDMN Clothing, we pride ourselves on being an innovative and dynamic employer that champions creativity and community engagement. Located in Orpington, SE London, our vibrant work culture fosters collaboration and offers ample opportunities for professional growth, particularly for those passionate about social media and the creator space. With a competitive salary, a monthly wardrobe allowance, and the chance to work closely with some of the biggest names in the industry, joining our team means being part of a brand that is at the forefront of internet culture.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Sidemen Clothing Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Sidemen Clothing Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Sidemen Clothing Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Sidemen Clothing Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Sidemen Clothing Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Sidemen Clothing Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Sidemen Clothing Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Sidemen Clothing Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Sidemen Clothing Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Sidemen Clothing Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
