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For Companies At a Glance
- Tasks: Lead strategic vision and develop innovative sports marketing campaigns for top brands.
- Company: Join Sid Lee Sport, a fast-growing agency redefining sports marketing.
- Benefits: Flexible work environment, comprehensive benefits, and opportunities for professional growth.
- Why this job: Shape the future of sports marketing with creativity and data-driven strategies.
- Qualifications: 10+ years in strategy, strong leadership, and a passion for sports.
- Other info: Inclusive culture that values diversity and innovation.
The predicted salary is between 43200 - 72000 £ per year.
Location: Farringdon, London (Hybrid; 3 days/week in office: Tuesday & Thursday fixed, 1 day floating)
Salary: Dependent on experience (DOE)
About Sid Lee Sport
Sid Lee Sport is a new kind of agency for the world of sport, proving that world-class creative and sponsorship expertise can coexist. We’re growing fast and delivering impactful brand and creative strategies for sponsors and rights holders such as UEFA, Tommy Hilfiger, Lidl, Visa, adidas, FIFA, Suzuki, Eintracht Frankfurt and Acer.
The Role
As Head of Strategy, you’ll shape the agency’s strategic vision and drive the development and execution of brand, campaign, and sponsorship strategies that redefine what’s possible in sports marketing and creative solutions. This role champions fame-driving creativity, cultural relevance and tangible business impact, reporting to the Managing Director and collaborating closely with our integrated global team. You will play a senior, highly visible leadership role that fuses strategic discipline, audience insight, innovation, and sponsorship measurement.
Key Responsibilities
- Strategic Leadership: Set and deliver strategy across brand, creative, sponsorship and campaigns for a diverse portfolio of clients.
- Creative Excellence: Partner with creative teams and executive leadership to embed strategic thinking into the creative process, driving fame, impact, and ultimately ROI for our clients.
- Collaboration: Lead cross-functional teams spanning brand planning, data analytics, CX, creative, social and media.
- Commercial Focus: Maximise sponsorship performance and measurable ROI through data analysis, audience insight, and activation programmes.
- Client Partnering: Build deep, trusted relationships with senior clients, serving as a strategic advisor on their core business challenges, and unlocking organic growth and new business opportunities.
- Thought Leadership: Champion Sid Lee Sport’s reputation for strategic and creative excellence in industry forums, develop distinct POVs, and reinforce our position as the voice for culturally relevant, fame-driving sport strategy.
- Team Development: Recruit, mentor and build an inclusive team of planners, analysts, and strategists with expertise in cultural intelligence and AI-enabled synthesis.
- Integrated Campaigns: Oversee multi-channel communications plans that bring integrated campaigns to market, with particular emphasis on fan engagement.
- Workshops & Innovation: Lead strategic workshops and sessions on segmentation, positioning, and marketing effectiveness.
- Industry Foresight: Monitor and leverage major trends, from digital transformation and AI to new models in sponsorship, content creation, and fan experience.
Stretch Goals
- Become an industry thought leader, driving new strategic approaches within the agency and influencing best practice globally.
- Engage with industry awards, forums, bodies, and networks to ensure Sid Lee Sport is at the forefront of industry conversations.
- Pioneer methodological innovation that elevates Sid Lee Sport and the broader Sid Lee network.
What We’re Looking For
- Senior-level strategic experience (10+ years), ideally within sports, sponsorship, or creative agencies.
- Deep knowledge of trends in sport, sponsorship, audience measurement, and cultural relevance - both domestic and international.
- Proven leadership; ability to build, mentor, and inspire high-performing teams.
- Exceptional stakeholder management and negotiation skills.
- Expert in leveraging data analytics and insight for commercial and creative impact.
- Proven track record in delivering innovative campaigns, activation programs, and real commercial results.
- Outstanding communication and presentation abilities.
- Direct experience with AI, synthetic data, or digital innovation in sports marketing is a strong plus.
- Genuine passion for sport - whether through professional experience, a love of sports culture, or deep interest in sports marketing.
- Commitment to fostering a culture of inclusion, effectiveness, and performance excellence.
Why Join Us?
- Collaborate with a globally recognised creative team.
- Work on ambitious campaigns for iconic brands and rights holders.
- Drive the future of sports marketing at the intersection of sport, data and creativity.
- Enjoy a flexible, growth-oriented environment and comprehensive employee benefits.
- Join a team that values diversity, inclusion, and a pioneering spirit.
How to Apply:
Send your CV and short cover letter to mgrumbridge@sidleesport.com, explaining why you should be our next Head of Strategy. We welcome applicants from all backgrounds, including those underrepresented in sports and marketing industries. We are a Disability Confident Committed employer. Please let us know if you require accommodations during your application.
Head of Strategy employer: Sid Lee Sport
Contact Detail:
Sid Lee Sport Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Strategy
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Show off your expertise! Create a portfolio or a personal website showcasing your best work and insights in strategy and sports marketing. We want to see your creative flair and how you think outside the box!
✨Tip Number 3
Prepare for interviews like it’s game day! Research the company, understand their clients, and come armed with ideas on how you can drive their strategy forward. We love candidates who are proactive and passionate!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always looking for fresh talent to join our dynamic team!
We think you need these skills to ace Head of Strategy
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Strategy role. Highlight your strategic experience, especially in sports and sponsorship, and don’t forget to showcase any leadership roles you've had. We want to see how you can bring your unique flair to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for us at Sid Lee Sport. Share your passion for sports marketing and how your experience aligns with our mission. Remember, we love creativity, so let your personality come through!
Showcase Your Achievements: When detailing your experience, focus on specific achievements that demonstrate your impact. Whether it's a successful campaign or innovative strategy, we want to know how you've driven results. Numbers and data can really help us see your success!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the latest updates. Plus, it shows you're keen on joining our team at Sid Lee Sport!
How to prepare for a job interview at Sid Lee Sport
✨Know Your Stuff
Before the interview, dive deep into Sid Lee Sport's recent campaigns and clients. Familiarise yourself with their strategic approach and how they blend creativity with sponsorship. This will not only show your genuine interest but also help you discuss how your experience aligns with their vision.
✨Showcase Your Leadership Skills
As a Head of Strategy, you'll need to demonstrate your ability to lead and inspire teams. Prepare examples from your past where you've successfully built high-performing teams or driven innovative campaigns. Highlight your mentoring experiences and how you've fostered a culture of inclusion and excellence.
✨Be Data-Driven
Since the role emphasises leveraging data analytics for commercial impact, come prepared with specific examples of how you've used data to inform strategy and drive results. Discuss any tools or methodologies you've employed to measure success and ROI in previous roles.
✨Engage in Thought Leadership
Sid Lee Sport values industry foresight and innovation. Be ready to share your insights on current trends in sports marketing, sponsorship, and digital transformation. Discuss how you envision the future of these areas and how you can contribute to Sid Lee Sport's reputation as a thought leader.
