Marketing & Customer Experience Executive

SHYU socks is seeking a runner-obsessed, data-driven, creatively minded Marketing & Customer Experience Executive to help shape the future of one of the most disruptive brands in running. This is not a typical marketing role. You’ll be joining a four-year-old start-up with fewer than five employees, meaning ownership, responsibility, and impact from day one. This marketing-led role focuses on driving brand growth, community engagement, and exceptional customer experience. You’ll think strategically about expanding SHYU's global runner community while executing structured, innovative campaigns with one clear goal: getting more SHYUs on feet.

About SHYU: SHYU is a fast-growing performance running sock brand, obsessed with innovation, product, and the global running community. We sell direct-to-runners and through specialty running retailers worldwide, constantly releasing products that excite and perform at the highest level.

The Role: Reporting to the Head of Marketing, you’ll support the execution of global campaigns across digital, partnerships, retail marketing, and events. You’ll play a key role in bringing the global marketing to life, ensuring brand presence is consistent and impactful across every touchpoint. This role requires a strong visual and creative skill set. You’ll confidently bring campaigns to life through thoughtful design using Adobe Creative Suite and Canva, with a sharp eye for layout, typography, and brand consistency, ensuring all creative feels premium, performance-led, and unmistakably SHYU. You’ll also help enhance the customer experience, ensuring every interaction with our community is smooth, engaging, and on-brand.

As SHYU continues to scale with triple-digit year-on-year growth, this role will evolve quickly. You’ll start by executing campaigns directly, then grow alongside the business, identifying opportunities to strengthen brand presence, engagement, and performance globally. While this is a marketing-led role at its core, you’ll also have opportunities to support customer experience, operations, and events. You’ll be comfortable leaning in when needed in a fast-moving environment.

What You’ll Do:

• Digital Marketing & Content: Launch and optimise campaigns across Meta, TikTok, email, and other paid channels. Monitor performance and optimise campaigns in real time by region and platform. Manage social media copy and maintain a content calendar across activations. Create static ad assets and supporting copy. Collaborate with freelancers and agencies. Report on performance and measure campaign ROI.
• Launch & Campaign Execution: Support frequent product drops and global campaigns across email, social, and paid media. Ensure creative and messaging alignment across global markets. Adapt campaigns for local audiences while maintaining brand consistency. Bring product stories to life through fit, fabric, testing insights, and athlete feedback.
• Creative & Brand Storytelling: Design high-quality digital assets for social, email, web, and paid campaigns using Adobe Creative Suite and Canva. Assist with copywriting for campaigns, launches, and product pages. Ensure all brand storytelling is performance-focused, authentic, and runner-led. Contribute creative ideas for our sponsored athletes, ambassadors, and seeding categories, as well as supporting athlete shoots and broader content activations.
• Athlete, Influencer & Community Partnerships: Support relationships with athletes, ambassadors, and influencers globally. Coordinate product seeding and launch content. Identify emerging voices and talent within the global running community. Support specialty retail partners with co-marketing campaigns and activations. Create marketing assets for POS and digital. Respond to customer queries and community engagement across platforms.
• Operational & Event Support: Assist with inventory, packaging, and order dispatch during peak periods. Support events, activations, and in-person brand experiences. Liaise with suppliers and support basic operational coordination when required.

Start-up Life at SHYU: Start-up life means wearing multiple hats (and SHYU's). One day you might be concepting a campaign, the next supporting a content shoot, responding to customer emails, or helping with order fulfilment. We’re looking for someone comfortable with ownership, ambiguity, momentum, and delivering results.

What We’re Looking For:

• 2–4 years of professional marketing or brand experience (fashion, retail, or FMCG preferred).
• Experience executing cross-channel marketing campaigns.
• Experience with social, email, and paid channels (Meta and/or TikTok).
• Passion for content — creating it, consuming it, and executing when it counts.
• Confident graphic design skills using Adobe Creative Suite and Canva.
• Strong copywriting and communication skills.
• Solid analytical skills with the ability to interpret performance data.
• Strong organisational skills and the ability to manage multiple priorities.
• A genuine passion for running, performance, and product.

Bonus Points if you also have:

• Experience with Google Ads or additional paid media platforms.
• Background working with athletes, ambassadors, or influencers.
• Familiarity with Shopify and email platforms such as Klaviyo or Mailchimp.
• Experience supporting retail marketing or specialty retail partners.
• Comfort supporting operational tasks, events, or logistics.
• Experience working remotely.

Location & Flexibility: This role is full-time, reporting to our Australian based Head of Marketing. However, we operate globally, work flexibly, and are looking to add to our UK team. The role also includes opportunities for international travel to World Marathon Majors, including Sydney, New York, Tokyo, London, and Valencia.