At a Glance
- Tasks: Monitor and enhance marketing performance across campaigns and customer journeys.
- Company: Join NQA, a global leader in certification and support services.
- Benefits: Competitive salary, generous leave, private medical insurance, and hybrid working.
- Other info: Dynamic environment with opportunities for personal development and career growth.
- Why this job: Make a real impact on marketing strategies and drive business growth.
- Qualifications: Experience in marketing performance analysis and CRM platforms is a plus.
The predicted salary is between 36000 - 44000 £ per year.
NQA is seeking a Marketing Performance Executive to join our Marketing team and help drive the effectiveness of our campaigns, customer journeys and lead generation activity.
Reporting to the Marketing Manager, you will play a key role in monitoring marketing performance, identifying opportunities for improvement and supporting the conversion of leads into business opportunities.
This is a hybrid role, based in Dunstable.
NQA provides accredited certification, training and support services to help customers improve processes, performance and products and services.
We have issued over 50,000 certificates to clients in over 90 countries resulting in a yearly revenue of around 100 million Euro.
NQA was acquired by Kiwa in 2024, a global leader in the Testing, Inspecting and Certification (TIC) sector, based in the Netherlands.
Overview
- Monitor and report on marketing performance across campaigns, channels and customer journeys, identifying trends, opportunities and areas for improvement.
- Produce regular performance reports covering key measures such as leads, opportunities and wins, ensuring accurate campaign tracking and data quality.
- Analyse data from CRM, marketing automation, website analytics, paid media and campaign platforms to provide clear, actionable insights.
- Support the review and optimisation of Pay-Per-Click (PPC) activity with external agencies.
- Support lead scoring, segmentation and nurture activity within Salesforce Marketing Cloud.
- Review landing pages, forms, campaigns and email journeys to identify drop-off points and recommend improvements to conversion.
- Work collaboratively with Marketing and Sales teams to evaluate lead quality, follow-up and conversion outcomes.
- Contribute to continuous improvement across marketing systems, processes, reporting and performance.
Responsabilities
- Experience monitoring and reporting on marketing performance across digital channels and campaigns.
- Good understanding of how marketing activity contributes to lead generation and sales opportunities.
- Experience using CRM and marketing automation platforms, such as Salesforce Marketing Cloud, is desirable.
- Good analytical skills, with the ability to interpret data.
- Strong attention to detail, organisational skills and a proactive approach to problem-solving.
- Excellent communication skills with the ability to work effectively across Marketing and Sales teams.
- Knowledge of lead scoring, segmentation, nurture journeys, PPC and conversion optimisation is desirable.
- Experience in B2B marketing is desirable.
- Experience with Excel, dashboards or data visualisation tools is desirable.
Qualifications
- Competitive Salary – salary details on request
- 35 hours per week – Monday to Friday, hybrid working (2 days in the office)
- Generous Annual Leave – Starting at 25 days plus Bank Holidays, increased entitlement with length of service
- Private Medical Insurance
- Enhanced Family Leave – Enhanced maternity, adoption, and shared parental leave with 6 months full pay, plus 3 weeks full pay for paternity leave
- Long service rewards
- Salary Reviews
- Enhanced Pension Contributions
- Life Assurance – 4x your annual salary
- Cycle Loan Scheme
- Electric Power Point Loan
- Free eye tests and contribution towards glasses
- Welcome Pack – Filled with company-branded goodies to kickstart your journey with us
At Kiwa, we deliver results driven by our core values
Ambitious, Reliable, and Engaged the principles that guide how we work with colleagues, customers, and everyone we encounter.
We are committed to fostering personal development, encouraging you to be ambitious, explore new ideas, and contribute to making the world a safer, more sustainable place.
Here, you’ll thrive in a dynamic environment with ample opportunities for growth and self-development.
As an equal opportunity employer, Kiwa celebrates diversity and is dedicated to building an inclusive, supportive workplace.
We embrace flexibility in hiring talented individuals from all backgrounds globally, ensuring a work environment free from prejudice, discrimination, and intimidation.
Inclusivity and equality are core to who we are, and we uphold these values without exception.
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Marketing Performance Executive in Dunstable employer: SHV Holdings NV
At NQA, part of the Kiwa UK Group, we pride ourselves on being an excellent employer in South Yorkshire, offering a dynamic work environment that fosters personal development and growth. With generous benefits such as enhanced family leave, private medical insurance, and a commitment to inclusivity, we ensure our employees feel valued and supported while making a meaningful impact through accredited assessments. Join us to thrive in a culture driven by our core values of being Ambitious, Reliable, and Engaged, where your contributions help create a safer, more sustainable world.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Performance Executive in Dunstable
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for SHV Holdings NV and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like SHV Holdings NV are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with SHV Holdings NV on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at SHV Holdings NV. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Performance Executive in Dunstable
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit SHV Holdings NV. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of SHV Holdings NV:Show us that you’ve done your homework! In your application, briefly mention what you admire about SHV Holdings NV’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at SHV Holdings NV
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at SHV Holdings NV will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At SHV Holdings NV, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
