At a Glance
- Tasks: Lead B2B content marketing projects and create compelling customer stories.
- Company: Join Shure, a trusted audio brand with a legacy of excellence.
- Benefits: Competitive salary, flexible work arrangements, and comprehensive benefits package.
- Other info: Opportunity for travel across Europe and a dynamic work environment.
- Why this job: Make an impact in the audio industry while developing your marketing skills.
- Qualifications: 5+ years in content marketing and strong project management skills required.
The predicted salary is between 46000 - 74000 £ per year.
Location: London, United Kingdom
Work Arrangement: Hybrid / On-site
Employment Type: Full-time
Contract Duration: 2-year fixed-term contract (maternity cover)
Salary: £46,000–£74,000 GBP annually
Travel: Regular travel within Europe required
Job Description Overview
Join Shure as a Senior B2B Content Marketing Specialist and lead our European customer-story programme. This position is on a 2-year fixed-term basis (maternity cover). Working with customers and colleagues across markets, you will develop case studies, interviews and video content that show our products in action and strengthen their credibility with B2B audiences. You will combine editorial judgement with project ownership, guiding content from the first customer conversation through production to publication and distribution. As the central contact for Channel Marketing, you will bring teams together, improve how customer stories are delivered and support content initiatives tailored to European markets.
Responsibilities
- Case Study Programme Ownership
- Lead the operational management of the European customer-story and case-study pipeline from qualification through publication.
- Assess and prioritise opportunities with Channel Marketing, Sales, Market Development and market teams.
- Own individual customer-story projects, including scope, timelines, responsibilities, budgets and stakeholder communication.
- Coordinate customer interviews, written case studies, testimonials, photography and video production.
- Manage agencies, freelancers and production partners, as well as customer permissions, legal reviews, feedback and approval workflows.
- Coordinate publication and make completed assets accessible to markets, partners, PR, Digital Marketing and Sales.
- Improve workflows, templates, tracking, visibility and content reuse across campaigns, launches, channels and markets.
- European Content Initiatives and Production
- Identify regional content gaps and translate market and business needs into clear recommendations and actionable briefs.
- Develop European angles for global themes and coordinate the adaptation and localisation of copy, visuals, video and supporting assets.
- Coordinate selected regional video, photography, interview, podcast, event, editorial and social-first content projects.
- Regional Content Planning and Localisation
- Manage estimates, purchase-order requests, timelines, deliverables, invoices and approved project budgets.
- Ensure content meets agreed editorial, brand, legal, quality and market requirements, and maximise reuse across formats and platforms.
Qualifications
- Minimum 5 years of relevant experience in content marketing, customer storytelling, communications, editorial production or marketing project management.
- Degree in marketing, communications, media, business or a related field preferred. Equivalent professional experience will also be considered.
- Demonstrated ability to coordinate complex content projects from brief through production, approval, publication and distribution.
- Strong understanding of B2B content marketing, storytelling, editorial development and audience relevance.
- Excellent editorial judgement and the ability to evaluate narratives, briefs, scripts, written content and creative outputs.
- Experience coordinating customers, internal stakeholders, agencies, freelancers and specialist production partners.
- Strong project-management skills, including timelines, dependencies, approval workflows and budgets.
- Confidence working with senior stakeholders across different functions, countries and markets.
- Fluency in German or another European language is an advantage.
- Willingness to travel regularly within Europe.
Pay Transparency
Shure offers a competitive compensation structure that is reviewed annually to attract, hire, and retain the industry’s top talent. Salaries vary based on qualifications, location, experience, and expertise in each respective discipline. The range displayed on each job posting reflects the minimum and maximum salary for the opportunity. The salary for this position ranges from GBP 46,000 to GBP 74,000. All positions also include a comprehensive benefits package.
Who We Are
Shure’s mission is to be the most trusted audio brand worldwide – and for over a century, our Core Values have aligned us to be just that. Founded in 1925, we are a leading global manufacturer of audio equipment known for quality, reliability, and durability. We engineer microphones, headphones, wireless audio systems, conferencing systems, and more. And quality doesn’t stop at our products. Our talented teams strive for perfection and innovate every chance they get. We offer an Associate-first culture, flexible work arrangements, and opportunity for all. Shure is headquartered in the United States. We have more than 35 regional sales offices, engineering hubs, distribution centers and manufacturing facilities throughout the Americas, EMEA, and Asia. Join Shure and Amplify Your Impact.
The Mix Matters
Don’t check off every box in the job requirements? No problem! We recognize that every professional journey is unique and are committed to providing an equitable candidate experience for all prospective Shure Associates. If you’re excited about this role, believe you’ve got the skills to be successful, and share our passion for creating an inclusive, diverse, equitable, and accessible work environment.
Senior B2B Marketing Specialist job at Shure in London, ENG, United Kingdom employer: Shure
At Shure, we pride ourselves on being an exceptional employer, offering a collaborative and dynamic work environment in the heart of Edinburgh. Our commitment to professional growth is evident through opportunities for career advancement and mentorship within our innovative Product Development team. With a competitive compensation structure and a comprehensive benefits package, we ensure that our associates are valued and supported as they contribute to cutting-edge audio technology.
StudySmarter Expert Advice🤫
We think this is how you could land Senior B2B Marketing Specialist job at Shure in London, ENG, United Kingdom
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Shure and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Shure are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Shure on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Shure. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior B2B Marketing Specialist job at Shure in London, ENG, United Kingdom
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Shure. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Shure:Show us that you’ve done your homework! In your application, briefly mention what you admire about Shure’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Shure
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Shure will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Shure, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
