At a Glance
- Tasks: Identify and qualify hospitality venues in Liverpool for Shuffle's funding solutions.
- Company: Join Shuffle, a dynamic startup revolutionising the hospitality industry.
- Benefits: Competitive pay, equity options, 33 paid days off, and private healthcare.
- Other info: Enjoy a collaborative culture with a focus on personal growth and team success.
- Why this job: Kickstart your B2B sales career with clear progression opportunities and impactful work.
- Qualifications: Resilient, self-motivated, excellent communicator with a passion for hospitality.
The predicted salary is between 24000 - 28000 £ per year.
About Shuffle
We’re on a mission to help great independent hospitality businesses grow. Shuffle is a two-sided marketplace that provides upfront capital for the best hospitality businesses in the UK, and random cashback rewards for the customers of those businesses through the Shuffle app. After a careful selection process, Shuffle invests directly into restaurants, bars, and cafes. It is the return on these investments that allows us to offer rewards to our customers, and our relationship with our restaurant partners ensures no one is left short by any transaction. Shuffle was founded in 2023 and we’re live in Manchester, Liverpool, Glasgow, and Edinburgh.
Our partners include well-known local names such as Lina Stores, Salon Madre, Onda, Amber’s, and Maray to name but a few. We’ve raised £9m in funding so far from top-tier VCs in both Europe and Canada, including JamJar, Portage, Episode1, Antler, and True Ventures.
What is it like working at Shuffle?
- We don’t just work at Shuffle – we own it
- We work smarter, otherwise we work harder
- Winning is the goal, and we play to win
- Understanding others makes us stronger, sharper and better together
We believe in building a small team of A-players: high performing individuals who drive impact. We foster an in-person culture, with four office days each week. Wednesdays are optional for remote work, giving you flexibility while maintaining the collaboration that drives our success.
About the role
We’re hiring a Business Development Representative to help scale Shuffle in Liverpool. You’ll be responsible for identifying and qualifying hospitality venues across Liverpool that would benefit from Shuffle's innovative funding solution. This role focuses on generating high-quality leads and warm introductions for the senior sales team to convert into customers.
You’ll be expected to:
- Create Lead Generation - Generate 40 qualified leads and 5 meetings for the senior sales team per month across Liverpool.
- Build Territory Penetration - Build comprehensive knowledge of the hospitality landscape in each city.
- Build Relationships - Create positive first impressions and establish Shuffle's credibility in the market.
- Develop Pipeline - Ensure a consistent flow of opportunities for the senior sales team to close.
This role provides an excellent foundation for a career in B2B sales, with clear progression into closing roles for high performers within 18 to 24 months.
What you’ll be doing:
- Prospecting & Lead Generation
- Conduct daily door-to-door visits to hospitality venues (restaurants, bars, cafes etc).
- Identify and engage with on-site staff to understand venue ownership structure.
- Qualify venues based on Shuffle's ideal customer profile and Shuffle score.
- Gather accurate contact information for decision-makers (owners, GMs, operations directors).
- Schedule meetings or initial calls between decision makers and senior sales team.
- Maintain detailed records of all interactions in our CRM system (Hubspot).
- Market Intelligence
- Research hospitality venues in designated territories prior to visits.
- Identify expansion opportunities, new openings, and venue groups.
- Track competitor activity and market trends.
- Report on venue feedback, objections, and market sentiment.
- Relationship Management
- Create positive first touchpoints with venue staff and management.
- Follow up on initial conversations to maintain momentum.
- Support senior sales team with additional information gathering.
- Attend scheduled meetings when appropriate to maintain relationship continuity.
- Build rapport with key influencers in the hospitality community.
- Administration & Reporting
- Update CRM daily with visit notes, contact details, and lead status.
- Provide weekly activity reports and pipeline updates.
- Track key performance metrics.
- Coordinate scheduling with senior sales team and City Managers.
Who you are:
- Resilient & Self-Motivated: Comfortable with rejection and able to maintain energy in a field-based role.
- Excellent Communicator: Able to engage strangers quickly and build rapport in brief interactions.
- Organised & Disciplined: Strong time management and ability to work independently.
- Hospitality Understanding: Appreciation for the challenges and opportunities in the sector.
- Goal Oriented: Driven by targets and motivated by achievement.
You have strong verbal communication and active listening skills, strong proficiency in Hubspot, basic understanding of business financials and funding concepts, an organised approach to territory management, and are comfortable with technology.
What we offer:
- Competitive pay (70-95th percentile) + meaningful equity.
- 33 paid days off each year: 20 days of personal holiday, 8 UK bank holidays, plus a 5-day company-wide Christmas shutdown to recharge.
- Extra reward boosts at Shuffle partner venues.
- Private healthcare through AXA.
- A front-row seat in the journey from early-stage to unicorn.
Compensation range:
On track earnings (OTE) of £40,000 - £50,000 with base salary of £24,000 - £28,000 gross annually. Uncapped commission, monthly bonuses for exceeding targets, quarterly accelerators for consistent performance.
Business Development Representative - Liverpool employer: Shuffle
At Shuffle, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation in the heart of London’s vibrant hospitality scene. Our team enjoys comprehensive benefits, ongoing professional development opportunities, and the chance to make a meaningful impact by connecting venues with our funding solutions. Join us to be part of a supportive environment where your contributions are valued and growth is encouraged.
