Business Development Executive – (On-Trade)
SHS Drinks, Southwest England
Closing Date: 15th Oct 2026
What you'll be doing
- Win new business and grow existing accounts across Independent and Regional Multiple Operators - driving sales, brand love, and consumer engagement.
- Build collaborative customer partnerships that translate brand ambition into real-life success. You'll be the bridge between customer needs and brand strategy.
- Boost distribution, visibility & availability by identifying gaps, setting clear targets, and matching customer needs with brand strengths.
- Create and execute bold, account-specific activations that drive NPD, volume, and sustainable growth, all while keeping both brand and customer objectives at the forefront and managing cost investment.
- Design and deliver promotional plans that excite customers and drive results, all built into our planning tools for seamless execution.
- Hit key KPIs aligned with brand and company goals, always operating within the Portman Group and SHS codes of conduct.
- Collaborate cross-functionally with marketing, demand planning, commercial finance, and more, ensuring a joined-up approach that maximises impact.
- Tap into powerful networks, from RTM account managers to bartenders and hospitality operators, to win new business and protect existing relationships.
- Embrace flexibility, this isn't a 9–5 role. Be ready to engage with customers when they're at their busiest (activations) and at their quietest (negotiations & presentations), including evenings and weekends.
- Live the SHS ‘Spirit’ ways of working, bringing energy, integrity, and collaboration to everything you do.
- Stay informed and contribute, attend key internal meetings to share insights on performance, competition, and best practices.
- Communicate with impact, internally and externally, to drive demand, availability, and visibility at the point of purchase. Keep CRM and reporting systems up to date (daily).
- Use structured selling principles to guide your approach and maximise effectiveness.
- Take ownership of personal cost control and company property.
- Always operate professionally, upholding team & company standards whilst representing our brands with pride.
Who we are looking for
- A strategic mindset and a passion for growth - both the business and your career.
- The ability to spot opportunities, win new accounts, and nurture existing ones.
- A network of decision-makers in On-Trade venues across the Southwest, or the drive & ability to build one fast.
- A natural flair for influence, negotiation, and activation - you'll be the face of our brands in your region.
- 1-2 years' experience in a similar role.
- Candidates should have access to the Central, Cotswolds and Southwest region: Cheltenham, Gloucestershire, Worcestershire, Cotswolds, Warwickshire and some wider expansion.
- Competitive Salary and Performance-related bonus
- Holiday Purchase Scheme
- Summer Hours
- Pension Scheme
- Ongoing Training and Development Opportunities
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