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- Tasks: Lead a dynamic sales team and drive brand visibility in the hospitality sector.
- Company: Join SHS Drinks, a major player in the FMCG industry with a focus on innovation.
- Benefits: Competitive salary, career progression, and a supportive work culture.
- Why this job: Make a real impact in the drinks industry while developing your leadership skills.
- Qualifications: Experience in hospitality and team leadership is essential.
- Other info: Flexible recruitment process to ensure accessibility for all applicants.
The predicted salary is between 36000 - 60000 £ per year.
Are you deeply embedded in the hospitality world and experienced in team leadership? Do you thrive in fast-paced environments, love building relationships, and get a buzz from developing people and brands? I’m recruiting for an exciting Field Sales Manager opportunity with SHS Drinks, a role perfectly suited to an experienced on-trade professional looking to lead from the front and make a real impact across the UK & Ireland hospitality scene.
A home-based leadership role focused on driving distribution, visibility, and activation for a growing portfolio of standout drinks brands including WKD, Bottlegreen, Mex Tequila, Shandy Shack and more.
Why this role? You’ll be joining SHS Drinks at a pivotal time of growth and ambition, with significant investment in their on-trade strategy and people. You’ll take ownership of a national Business Development Executive team, shaping performance, culture, and capability across the UK & Ireland. This is a business that genuinely values the drinks industry — encouraging you to leverage your network, insight, and passion to influence how brands show up in hospitality. Work with one of the most recognisable and diverse portfolios in UK drinks, spanning both alcoholic and soft drinks categories. A company committed to developing great people alongside great brands, with clear opportunities for progression and long-term career growth.
The Role… As Field Sales Manager, you will lead and inspire a high-performing BDE team while also remaining hands-on with key customers and strategic opportunities. Deliver national and regional distribution targets across the on-trade channel whilst recruiting, coaching, and developing a motivated field sales team, setting clear KPI-driven objectives. You will manage key accounts and negotiate commercial agreements to drive profitable growth. Working closely with brand teams to deliver impactful activations, consumer experiences, and best-in-class execution. Take responsibility for owning activation budgets, reporting, and performance analysis to ensure maximum ROI whilst being a role model for compliance, responsible retailing, and best practice across the team.
The Company… SHS Drinks is a major force in the FMCG sector in the UK and internationally. Alongside distributing some of the most recognisable drinks brands in the market, they also create and market their own successful RTD and RTS ranges. An ambitious, insight-led business with a sharp eye for detail, SHS Drinks is focused on shaping tomorrow’s drinks market today. Their values are built around honesty, integrity, and collaboration — creating drinks, partnerships, and experiences that truly add value for customers and consumers alike.
National Field Sales Manager in England employer: SHS Drinks
Contact Detail:
SHS Drinks Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land National Field Sales Manager in England
✨Network Like a Pro
Get out there and connect with people in the hospitality industry! Attend events, join online forums, and don’t be shy to reach out on LinkedIn. Building relationships can open doors to opportunities that aren’t even advertised.
✨Show Your Passion
When you get the chance to chat with potential employers, let your enthusiasm for the drinks industry shine through. Share your experiences and insights about the brands you love, and how you can contribute to their growth. Passion is contagious!
✨Be Hands-On
If you’re invited for an interview or a casual chat, come prepared with ideas on how you’d tackle challenges in the role. Show them you’re not just a talker but someone who’s ready to roll up their sleeves and make things happen.
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the SHS Drinks family. Let’s make it happen together!
We think you need these skills to ace National Field Sales Manager in England
Some tips for your application 🫡
Show Your Passion for Hospitality: When writing your application, let your love for the hospitality industry shine through. Share specific experiences that highlight your connection to the sector and how they’ve shaped your career. We want to see that you’re not just looking for a job, but that you genuinely care about making an impact in this space.
Highlight Leadership Experience: As a Field Sales Manager, leadership is key! Make sure to showcase your team management skills and any successful projects you've led. We’re keen to know how you’ve inspired and developed others, so don’t hold back on those success stories!
Be Data-Driven: In your application, include any relevant metrics or KPIs that demonstrate your success in previous roles. Whether it’s sales growth, team performance, or customer satisfaction, we love numbers that tell a story. It shows us you’re results-oriented and understand the importance of performance analysis.
Tailor Your Application: Make sure your application speaks directly to the role and our company values. Use keywords from the job description and align your experiences with what we’re looking for. This shows us you’ve done your homework and are genuinely interested in joining our team at SHS Drinks. Remember, apply through our website for the best chance!
How to prepare for a job interview at SHS Drinks
✨Know Your Brands
Before the interview, dive deep into SHS Drinks' portfolio. Familiarise yourself with their standout brands like WKD and Mex Tequila. Being able to discuss these brands and how they fit into the hospitality scene will show your passion and insight.
✨Showcase Your Leadership Style
Prepare to discuss your approach to team leadership. Think of specific examples where you've inspired or developed a team. Highlight how you set KPI-driven objectives and foster a motivated environment, as this aligns perfectly with the role's requirements.
✨Demonstrate Your Networking Skills
Since building relationships is key in this role, come ready with examples of how you've leveraged your network in the past. Discuss how these connections have helped drive distribution and visibility for previous brands you've worked with.
✨Be Ready for Scenario Questions
Expect questions that assess your problem-solving skills in real-world scenarios. Prepare to discuss how you'd handle challenges like managing key accounts or negotiating commercial agreements. This will showcase your strategic thinking and hands-on approach.
