At a Glance
- Tasks: Lead global product marketing, crafting compelling value propositions and go-to-market strategies.
- Company: Showpad is a leading revenue enablement platform with a people-oriented culture and global impact.
- Benefits: Enjoy hybrid work, paid parental leave, volunteer time off, and personal development opportunities.
- Why this job: Join a passionate team that values authenticity, innovation, and continuous improvement in a dynamic environment.
- Qualifications: 10+ years in product marketing, strong leadership skills, and expertise in tech industry strategies required.
- Other info: Embrace a diverse and inclusive workplace where your voice is celebrated and valued.
The predicted salary is between 43200 - 72000 £ per year.
This role is available for hybrid work (2 days in office) from our London or Chicago office or in our hub locations: Austin or Boston.
About Showpad: In the old days, traveling salespeople hit the road with only a suitcase and a smile. And as times—and technology—have changed, Showpad has emerged as the industry-leading solution for modern selling that improves those classic tools of the trade. We are passionate and bold as well as humble and authentic. We empower each team member to be their true selves. We take ownership, and we also take vacations.
About the Vice President of Product Marketing role at Showpad: Showpad is seeking a strategic and results-driven Vice President of Product Marketing to lead the global product marketing function. This role combines vision and execution—translating our product roadmap into compelling, customer-centered value propositions that drive adoption, retention, and revenue impact. The ideal candidate is a strong storyteller and market strategist, with a proven track record of influencing product direction, validating product-market fit, and aligning messaging to customer needs and willingness to pay.
Key Responsibilities:- Strategic Leadership: Lead marketing strategy for Showpad’s eOS, positioning it as the essential solution for transforming revenue team performance.
- Product Vision and Strategy: Identify emerging market opportunities and guide product evolution to deepen product-market fit.
- Go-to-Market Execution: Lead GTM strategy for launches, ensuring clear, consistent messaging that reflects value and price alignment.
- Analyst Engagement: Own analyst relations to boost visibility and shape market perception.
- Team Management: Build and lead a high-performing team, focused on positioning and communicating product value.
- 10+ years of experience in product marketing, with a strong track record in the tech industry.
- Demonstrated expertise in creating and executing successful product marketing strategies.
- Proven leadership skills with experience in team development and mentorship.
- Strong collaboration skills with the ability to influence cross-functional teams.
- Experience in analyst relations and positioning companies as industry leaders.
- Deep understanding of storytelling and narrative development to simplify complex ideas.
Company Highlights: Founded in 2011, Showpad is the world’s leading Enablement Operating System (eOS). We align Sales and Marketing teams around impactful content and measurable engagement, enabling sellers to build unique buying experiences and continuously improve conversion rates. Our culture is based on flexibility, trust and setting people up for success. At Showpad, we foster inclusion, innovate for impact and never stop to raise the bar.
What you can expect from Showpad: We welcome every voice and are committed to building a truly inclusive environment where your differences are not just welcomed, they are celebrated. We’re building a best-in-class experience for our employees and are always identifying opportunities to encourage our team to be their authentic selves.
We are committed to creating a diverse and inclusive organization and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other dimensions of identity.
Vice President of Product Marketing (London) employer: Show Pad
Contact Detail:
Show Pad Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Vice President of Product Marketing (London)
✨Tip Number 1
Familiarise yourself with Showpad's eOS and its unique selling points. Understanding the product inside out will help you articulate how your experience aligns with their vision and how you can contribute to its success.
✨Tip Number 2
Network with current or former employees of Showpad on platforms like LinkedIn. Engaging in conversations about their experiences can provide valuable insights into the company culture and expectations for the Vice President of Product Marketing role.
✨Tip Number 3
Prepare to discuss specific examples of successful product marketing strategies you've implemented in the tech industry. Highlighting your achievements will demonstrate your capability to lead and innovate in this role.
✨Tip Number 4
Stay updated on market trends and competitor activities related to revenue enablement solutions. Being knowledgeable about the landscape will allow you to speak confidently about how Showpad can maintain its competitive edge.
We think you need these skills to ace Vice President of Product Marketing (London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing, especially in the tech industry. Focus on your achievements in leading successful product launches and your ability to influence product direction.
Craft a Compelling Cover Letter: Use your cover letter to tell a story about your career journey. Explain how your background aligns with Showpad's mission and values, and demonstrate your understanding of their product marketing needs.
Showcase Leadership Experience: In your application, emphasise your leadership skills and experience in team development. Provide examples of how you've built high-performing teams and fostered a culture of collaboration and excellence.
Prepare for Specific Questions: Anticipate questions related to your go-to-market strategies and how you leverage market insights. Be ready to provide specific examples that demonstrate your strategic thinking and ability to drive product adoption and retention.
How to prepare for a job interview at Show Pad
✨Understand the Company Culture
Showpad values a people-oriented culture, so it's essential to demonstrate how you align with their values of passion, humility, and authenticity. Be prepared to share examples of how you've contributed to a positive team environment in your previous roles.
✨Craft Your Story
As a Vice President of Product Marketing, storytelling is crucial. Prepare to articulate your past experiences in a way that highlights your strategic thinking and market insights. Use specific examples to illustrate how you've influenced product direction and driven successful go-to-market strategies.
✨Highlight Leadership Experience
With a focus on team management, be ready to discuss your leadership style and how you've developed high-performing teams. Share instances where you've provided direction and coaching that led to market-driven thinking and successful outcomes.
✨Prepare for Market Insights Discussion
Given the role's emphasis on market opportunities and product evolution, come equipped with insights about current trends in the tech industry. Be ready to discuss how you've used customer feedback and competitive analysis to shape product marketing strategies in the past.