At a Glance
- Tasks: Lead global marketing strategy for a prestigious luxury sailing yacht brand.
- Company: Renowned British luxury sailing yacht brand with a strong market presence.
- Benefits: Competitive salary, dynamic work environment, and opportunities for international travel.
- Other info: Join a creative team and make a significant impact in the luxury market.
- Why this job: Shape the future of a globally recognised brand and drive customer engagement.
- Qualifications: Proven leadership in marketing, preferably in luxury or marine sectors.
The predicted salary is between 40500 - 49500 £ per year.
We are looking for an experienced and commercially focused Head of Marketing to lead the development and execution of a global marketing strategy for a highly respected British luxury sailing yacht brand. Reporting directly to the CEO, you will be responsible for strengthening the brand's market position, driving customer engagement and supporting commercial growth across international markets.
Working closely with Sales, Design, Aftersales and the Senior Leadership Team, you will lead an established marketing function and oversee integrated activity spanning digital, PR, social media, content, events, partnerships and international boat shows. This is an exciting opportunity for an ambitious marketing leader to shape the next chapter of a globally recognised luxury sailing yacht brand.
Key Responsibilities:
- Develop and implement a comprehensive global marketing strategy aligned with business objectives, revenue targets and long-term growth plans.
- Work closely with the CEO and senior leadership team to ensure marketing activity supports wider commercial objectives.
- Lead global marketing campaigns, product launches and customer communications, ensuring consistent and compelling brand messaging.
- Develop targeted marketing initiatives to promote the company's products and service offerings and identify opportunities to generate additional revenue.
- Conduct market research and customer analysis to identify emerging trends, opportunities and changing customer expectations.
- Protect and evolve the brand identity across digital, PR, print, events, partnerships and other customer touchpoints.
- Develop compelling content strategies that showcase yachts, design, performance, sailing adventures, owner experiences and lifestyle.
- Oversee digital marketing, website performance, SEO, social media, paid media and CRM activity.
- Lead PR strategy and build strong relationships with marine, luxury, lifestyle and international media.
- Oversee international boat shows, private viewings, owner events and relevant lifestyle experiences.
- Identify and develop strategic partnerships with influencers, marine media and complementary luxury brands.
- Lead, inspire and develop the marketing team, creating a creative, collaborative and commercially focused culture.
- Work closely with Sales, Design and Aftersales to deliver a seamless customer journey and maximise commercial opportunities.
- Manage external agencies, suppliers and creative partners, ensuring high standards of delivery and value for investment.
- Establish and monitor marketing KPIs, campaign performance and return on investment.
- Manage the global marketing budget in line with business priorities and commercial objectives.
About You:
We are looking for a senior marketing professional who combines strategic thinking with strong commercial awareness and a genuine passion for premium brands and the marine sector. You will ideally have:
- Proven leadership experience in a senior marketing role, preferably within the marine, luxury, lifestyle or premium consumer sectors.
- A strong understanding of brand positioning, storytelling, audience segmentation and customer lifecycle management.
- Demonstrable experience developing and delivering successful multi-channel marketing campaigns.
- An understanding of the luxury marine market and high-net-worth customer audiences.
- Experience working across international markets and positioning high-value products or services.
- Strong digital marketing, analytics and CRM experience.
- Experience with HubSpot or a similar CRM platform would be advantageous.
- Excellent written and verbal communication skills.
- Strong stakeholder, relationship and project management abilities.
- A commercially focused approach, with the ability to demonstrate marketing impact and ROI.
- Experience managing, developing and motivating high-performing teams.
- Excellent strategic thinking, attention to detail and decision-making skills.
- A creative, confident and influential approach, with the ability to operate effectively in a fast-paced environment.
- A genuine passion for sailing, yachting or the wider marine industry.
Qualifications & Experience:
- Degree educated or equivalent professional experience.
- CIM qualification desirable.
- Experience with HubSpot or a comparable CRM platform desirable.
- Significant senior-level marketing experience within a relevant industry.
- Must have the full rights to work in the UK.
- Must be able to travel to work in Southampton.
Head of Marketing in Southampton employer: Shorterm Group
As a leading Rail Manufacturing company in Derbyshire, we pride ourselves on fostering a dynamic work culture that encourages innovation and collaboration. Our Graduate Engineer programme offers a structured pathway with diverse placements, ensuring ample opportunities for professional growth and hands-on experience across various engineering disciplines. With a commitment to employee development and a supportive environment, we provide a rewarding career journey for aspiring engineers looking to make a meaningful impact in the rail industry.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in Southampton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Shorterm Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Shorterm Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Shorterm Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Shorterm Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing in Southampton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Shorterm Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Shorterm Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Shorterm Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Shorterm Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Shorterm Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Shorterm Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
