Senior Manager, Audience Development - MACHINA Summit

We’re Hyve, a global events company that does things differently. Our events deliver game-changing impact for people, businesses and beyond. The purpose of every one of our events is to bring the people who power major industries together – and open a world of potential. At the same time, we’re using our events as platforms for progress, to drive the conversation across the world’s biggest industries on crucial topics like sustainability, diversity and ethical business.

First of all, whatever your background and whatever your beliefs, there’s a culture of belonging here at Hyve and everyone is welcome. Our values are brilliant work, fresh thinking, rich connections, and collective buzz.

Global Ventures is Hyve’s dedicated accelerator unit which launches new events and supercharges new ventures. This is where event launches are born and new products are accelerated, powered by obsessive customer focus, rapid experimentation, simple decision-making and entrepreneurial energy.

Machina is Europe’s flagship event for the AI and robotics community, bringing together the builders, buyers and investors shaping how intelligent machines move from the lab into real-world industry. It’s growing into the place where deals get done and partnerships form, giving exhibitors direct access to decision-makers.

As Senior Manager for Audience Development, you will be responsible for building, nurturing and securing a network of attendees for Machina. You will contribute to the strategy and execution of audience development and acquisition and retention at both an individual and organisation level, securing qualified senior leaders across the physical AI and humanoid ecosystem to participate in our events and curated meeting experiences.

Key Responsibilities:

• Manage and grow key business accounts, developing existing relationships and generating new connections with buyers.
• Arrange virtual and in-person meetings and presentations with individuals, associations and accounts to deliver registrations of large contingents from top brands.
• Meet weekly and monthly attendee acquisition and revenue targets.
• Identify and engage with senior and C-suite executives, confident to understand their key projects and challenges.
• Conceptualise and execute new engagement methods.
• Be a Machina advocate, creating your own social presence in line with the Machina brand.
• Staying up to date with industry-led trends.
• Cross-collaboration with content, marketing, events and sales.
• Attend industry events, ensuring ROI is demonstrated.
• Manage the entire sales process from initial contact through to post show feedback.
• Demonstrate high standards of customer service and community building.

Experience Required:

• Experience in high growth, high volume account management or new business sales within the events, physical AI, or SaaS industries.
• Demonstrable experience in a targeted & performance-based Sales/Business Development role.
• Confident presenter and ability to engage with the C-suite.
• Exhibit self-motivation and an inquisitive nature.
• Exceptional verbal and written communication skills.
• Knowledge and ease of use across operating systems such as HubSpot, ZoomInfo, CRM platforms.
• The ability to prioritise tasks and organise your time effectively.