Senior Manager, Audience Development - MACHINA Summit in London

We’re Hyve, a global events company that does things differently. Our events deliver game-changing impact for people, businesses and beyond. The purpose of every one of our events is to bring the people who power major industries together – and open a world of potential. At the same time, we’re using our events as platforms for progress, to drive the conversation across the world’s biggest industries on crucial topics like sustainability, diversity and ethical business.

First of all, whatever your background and whatever your beliefs, there’s a culture of belonging here at Hyve and everyone is welcome. We’re a positive bunch and if you’re a “glass half full” kind of person you’ll fit right in. Our values are brilliant work, fresh thinking, rich connections, and collective buzz.

Global Ventures is Hyve’s dedicated accelerator unit which launches new events and supercharges new ventures. This is where event launches are born and new products are accelerated, powered by obsessive customer focus, rapid experimentation, simple decision-making and entrepreneurial energy.

Machina is Europe’s flagship event for the AI and robotics community, bringing together the builders, buyers and investors shaping how intelligent machines move from the lab into real-world industry. It’s growing into the place where deals get done and partnerships form, giving exhibitors direct access to decision-makers and giving attendees a clear view of what’s commercially ready rather than just what’s possible.

As Senior Manager for Audience Development, you will be responsible for building, nurturing and securing a network of attendees for Machina. In this role, you will contribute to the strategy and execution of audience development and acquisition and retention at both an individual and organisation level, securing qualified senior leaders across the physical AI and humanoid ecosystem to participate in our events and curated meeting experiences.

This is a hands-on, target-driven role focused on delivering both the volume and quality of audience while nurturing long term relationships that strengthen the Machina community year-round and onsite. You will serve as a strategic relationship builder and brand ambassador, identifying, engaging, and securing senior-level buyers through multiple outreach channels including phone, email, LinkedIn, in-person meetings, industry events, and leverage existing partnerships.

Key Responsibilities:

• Manage and grow key business accounts, developing existing relationships and generating new connections with buyers.
• Arrange virtual and in-person meetings and presentations with individuals, associations and accounts to deliver registrations of large contingents from top brands for the Hosted Programme as well as paid for delegate tickets.
• Meet weekly and monthly attendee acquisition and revenue targets.
• Prospecting via phone to grow new business pipelines and follow up on marketing efforts, also leveraging data platforms directly.
• Identify and engage with senior and C-suite executives, confident to understand their key projects and challenges and communicate Machina’s portfolio and capabilities.
• Conceptualise and execute new engagement methods.
• Identify Machina advocates and empower them to support and engage with our community.
• Be a Machina advocate, creating your own social presence in line with the Machina brand.
• Staying up to date with industry-led trends, bringing them forward, and continually contributing to and help shape the community roadmap.
• Cross-collaboration with content, marketing, events and sales to ensure we’re tactically leveraging our community to meet team and org wide goals.
• Attend industry events, ensuring ROI is demonstrated.
• Manage the entire sales process from initial contact through to post show feedback.
• Regularly build data and ensure CRM is updated daily with new leads and opportunities.
• Track registration, produce contingency plans when necessary to meet independent and overall target goals and KPIs.
• Demonstrate high standards of customer service and community building.
• Work closely with marketing to convert inbound leads to registered attendees.
• Build and execute email marketing campaigns to drive awareness and conversion across key accounts.

Skills & Qualifications:

• Experience in high growth, high volume account management or new business sales within the events, physical AI, or SaaS industries.
• Demonstrable experience in a targeted & performance-based Sales/Business Development role.
• An effective sales leader with a track record of top performance and exceeding sales targets.
• Confident presenter and ability to engage with the C-suite.
• Exhibit self-motivation and an inquisitive nature.
• Be comfortable in a fast-paced, high growth, entrepreneurial environment.
• Exceptional verbal and written communication skills.
• Knowledge and ease of use across operating systems such as HubSpot, ZoomInfo, CRM platforms, Sales Navigator, Apollo, Meet Alfred.
• Have strong analytical skills with the ability to collect, organise and analyse large amounts of data with attention to detail and accuracy.