At a Glance
- Tasks: Lead content strategy for B2B events and enhance engagement through innovative storytelling.
- Company: Shoptalk, a dynamic company in Greater London focused on eCommerce and fintech.
- Benefits: Collaborative culture, opportunities for innovation, and a chance to shape industry narratives.
- Other info: Join a team that values entrepreneurial spirit and creative thinking.
- Why this job: Be at the forefront of content creation and influence the future of major sectors.
- Qualifications: Experience in content strategy and a passion for engaging storytelling.
The predicted salary is between 60000 - 80000 £ per year.
Shoptalk in Greater London is looking for a Head of Content to lead content strategy for their B2B events. The ideal candidate will enhance engagement through innovative content and align with the needs of leading companies participating in the events. This role plays a pivotal part in defining the future of content for various sectors including eCommerce and fintech, alongside a team that embraces an entrepreneurial culture. Shoptalk offers a dynamic environment that encourages innovative thinking.
Head of Content, Europe — Drive B2B Event Narrative in London employer: Shoptalk
Shoptalk in Greater London is an exceptional employer that fosters a dynamic and entrepreneurial work culture, perfect for those looking to make a significant impact in the B2B event space. With a strong emphasis on innovative thinking and collaboration, employees are provided with ample opportunities for professional growth and development, making it an ideal place for passionate individuals eager to shape the future of content across various sectors such as eCommerce and fintech.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Content, Europe — Drive B2B Event Narrative in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Shoptalk and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Shoptalk are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Shoptalk on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Shoptalk. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Content, Europe — Drive B2B Event Narrative in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Shoptalk. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Shoptalk:Show us that you’ve done your homework! In your application, briefly mention what you admire about Shoptalk’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Shoptalk
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Shoptalk will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Shoptalk, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
