At a Glance
- Tasks: Identify and attract potential customers to support our sales pipeline across exciting global ventures.
- Company: Join Hyve, a leader in innovative B2B events with a vibrant entrepreneurial culture.
- Benefits: Enjoy a dynamic work environment, competitive salary, and opportunities for personal growth.
- Other info: Collaborate with talented professionals and embrace a culture of belonging and continuous learning.
- Why this job: Be part of a team redefining industry connections and making a real impact.
- Qualifications: Experience in B2B marketing and confidence with HubSpot CRM is essential.
The predicted salary is between 35000 - 45000 £ per year.
We’re Hyve – organiser of the world’s fastest‑growing and most forward‑thinking B2B events. As the chosen event partner to many of the world’s leading companies, our platforms play a critical role in their strategies – helping them enter new markets, accelerate growth and connect with the people who matter most. Our portfolio features some of the world’s leading events in sectors such as e‑commerce, healthcare, edtech and fintech. We’re growing fast with an entrepreneurial culture that empowers big ideas and quick action, plus an ambitious acquisition strategy bringing exciting new events into our mix. Alongside our market‑leading events, we’re building tech and data‑driven products that supercharge connections – from one‑to‑one meeting programmes and curated table talks to year‑round engagement platforms.
A bit about you: Whatever your background, beliefs or ambitions, there’s a culture of belonging at Hyve – and everyone is welcome. The question isn’t where you’ve come from, but where you want to go. You’ll thrive here if you’re curious, collaborative and not afraid to challenge convention. We look for people who take pride in what they do, who are excited by change and always moving forward. The kind of people who stay open, keep learning and look for better ways to make an impact. Our shared behaviours guide how we work: we dare to do things differently, own our work, embrace collaboration, stay true to ourselves and others, and remember that optimism wins. If that sounds like you, you’ll fit right in.
A bit about the role: This role is responsible for identifying, attracting and qualifying potential customers to support the sales pipeline across multiple Global Ventures launches. The focus is on researching target markets, generating new business opportunities and engaging prospects through outbound and inbound channels. Collaborating with marketing and sales teams to optimise campaigns and working closely with the HubSpot Lead Administrator to refine the qualification process. This role exists within Hyve’s dedicated Global Ventures unit, where “geoclones” are born and new products are accelerated, powered by obsessive customer focus, rapid experimentation, simple decision‑making and entrepreneurial energy.
- Lead Management & Campaign Optimisation: Support marketing to maximise campaign effectiveness using data‑driven insights, experimenting with new channels and optimising campaign delivery. Manage lead data from acquisition to conversion, ensuring accuracy and consistency. Partner with marketing and sales teams to optimise lead quality and volume throughout the launch and show cycles. Implement lead scoring, segmentation and nurture workflows that align to sales priorities. Contribute to continuous improvement of lead management processes and tools.
- Data Analysis & Reporting: Use HubSpot (and wider sources where relevant) to track lead performance and campaign impact. Produce clear, data‑driven reports and dashboards for event and commercial teams. Monitor key KPIs such as lead volume, quality and conversion rate – providing recommendations for optimisation. Present analysis and insights that inform future ongoing campaign planning.
- System & Process Management: Maintain CRM data integrity across HubSpot. Support system improvements and integrations to enhance lead visibility and reporting accuracy. Ensure best practice in data management, compliance and process documentation.
- Collaboration & Enablement: Work hand‑in‑hand with sales and marketing to align lead generation with commercial goals. Support training sessions on lead management tools and processes. Digest available data, use it to tell a story (build a narrative) and then explore, experiment and test outcomes.
What we’re looking for: Experience in B2B marketing, preferably within events, exhibitions or professional services. Confidence and prior experience with HubSpot CRM, including implementation, configuration and optimisation. Strong understanding of digital marketing tools. Understanding of key aspects of integrations and data flows. Excellent communication skills and experience providing training and support to cross‑functional teams. Ability to identify opportunities for process improvement and drive change across the organisation. Experience working with marketing and IT teams to align technology solutions with business goals. Strong organisational and project management skills, with the ability to manage multiple priorities. Up‑to‑date knowledge of HubSpot’s product developments and the ability to implement them in a business context.
Ready to make some great experiences? Your Hyve adventure begins with one click – Apply now!
Lead Generation Specialist employer: Shoptalk
At Hyve, we pride ourselves on being an exceptional employer that fosters an entrepreneurial culture where innovation and collaboration thrive. Our commitment to employee growth is evident through our dynamic work environment, which encourages curiosity and embraces change, allowing you to make a meaningful impact in the fast-paced world of B2B events. With access to cutting-edge technology and a global team of talented professionals, you'll find unique opportunities to develop your skills and advance your career while contributing to exciting new ventures.
StudySmarter Expert Advice🤫
We think this is how you could land Lead Generation Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Shoptalk and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Shoptalk are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Shoptalk on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Shoptalk. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Lead Generation Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Shoptalk. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Shoptalk:Show us that you’ve done your homework! In your application, briefly mention what you admire about Shoptalk’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Shoptalk
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Shoptalk will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Shoptalk, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
