At a Glance
- Tasks: Lead global marketing strategies for innovative edtech events and drive audience engagement.
- Company: Join Hyve, a fast-growing B2B event organiser with a dynamic culture.
- Benefits: Competitive salary, career growth, and the chance to shape the future of education.
- Other info: Collaborative environment with opportunities for international travel and personal development.
- Why this job: Make a real impact in the edtech sector while working with talented professionals.
- Qualifications: Proven B2B marketing experience and a passion for education and technology.
The predicted salary is between 40000 - 50000 £ per year.
- Head of Marketing, Edtech Portfolio
- Division: Edtech
- Reports to: Portfolio Director, Edtech
- Job status: Full-time, permanent role
About the company
We’re Hyve – organiser of the world’s fastest-growing and most forward-thinking B2B events.
As the chosen event partner to many of the world’s leading companies, our platforms play a critical role in their strategies – helping them enter new markets, accelerate growth and connect with the people who matter most.
Our portfolio features some of the world’s leading events in sectors like ecommerce, healthcare, edtech, and fintech.
We’re growing fast with an entrepreneurial culture that empowers big ideas and quick action, plus an ambitious acquisition strategy bringing exciting new events into our mix.
Alongside our market‑leading events, we’re building tech and data‑driven products that supercharge connections – from one‑to‑one meeting programs and curated table talks to year‑round engagement platforms.
Whatever your role, you’ll join a global team redefining how industries connect, collaborate, and grow – working with some of the most talented people in the business.
About you
We welcome a culture of belonging at Hyve – and everyone is welcome.
Your background, beliefs or ambitions isn’t as important as where you want to go.
You’ll thrive if you’re curious, collaborative and not afraid to challenge convention.
We look for people who take pride in what they do, who are excited by change and always moving forward.
The kind of people who stay open, keep learning, and look for better ways to make an impact.
Our shared behaviours guide how we work: we dare to do things differently, own our work, embrace collaboration, stay true to ourselves and others, and remember that optimism wins.
About the Portfolio
Through our market‑leading events, the Edtech portfolio is playing a pivotal role in improving education globally.
The Bett and ASU+GSV edtech portfolio of events helps technology vendors connect to more leaders and buyers from across the education and workforce learning landscape.
The opportunity to advance education and personalized learning through use of edtech and innovation in AI is huge.
Responsibilities
- Oversee the development of global marketing and audience strategies for the Bett UK and Asia events, including brand marketing, lead generation, delegate and attendee acquisition, growing visitor/buyer communities and customer retention strategies, and the development and management of the Strategic Marketing Plan.
- Explore opportunities to work closely with Bett Brasil and ASU+GSV’s marketing, program and community team to enhance marketing reach across the portfolio.
• Leadership, team management and cross‑functional collaboration
- Manage, mentor and lead a growing, dynamic and fast‑paced global marketing and registration team in combination with the NNG Central Marketing Team.
- Ensure the optimal management of marketing resources and the delivery of marketing KPIs across the team and the Bett UK and Bett Asia events.
- Work with the NNG Divisional Marketing Director responsible for central automation, digital experience and creative teams to ensure optimal resourcing to deliver against teams’ strategic marketing plans.
• Budget, financial, business growth and reporting responsibility
- Accountable for Bett UK and Asia marketing budget and spend, ensuring this delivers the required commercial results and ROI.
- Drive customer focus and a culture of customer centricity across the team, ensuring all plans are underpinned by an understanding of customer needs, and market dynamics.
- Develop growth marketing strategies and drive new customers to the edtech portfolio’s suite of products.
• Data strategy
- Own the Bett UK and Asia data strategy, including the consolidation, optimisation and ongoing management of data pools across the product to drive customer growth and market coverage.
Develop the ICPs and data builds and deploy channel strategies to ensure the best mix in our ‘gold dust’ (buyers) and Bett audience.
• Registration
- Optimise the registration system(s) across the Bett events (UK and Asia primarily) to drive data quality and improve customer insight and experience, working with central tech and marketing teams.
- Champion the Hyve Marketing playbook, driving best practice, innovation and creativity across the team to improve marketing effectiveness.
- Alongside the Portfolio Head of Growth will deliver revenue and commercial performance for Bett UK and Asia, chiefly driving top of funnel MQLs and delegate registrations.
Qualifications
- B2B marketing leader with proven experience in high-performance marketing and inspiring teams.
- Forward-thinking individual with expertise in audience development and data management and global market experience.
- Experience of working within the education or technology sectors is desirable.
- Proven track‑record of nurturing and coaching teams for results.
- Proven experience of creating and delivering highly effective marketing strategies that deliver leads and revenue.
- Experience in transforming globally recognised brands.
- Experience of developing customer insight and improving customer experience.
- Experience growing and nurturing communities or key audience groups and optimising the products and experiences that suit them best.
- Experience in budget management, with an analytical, data-driven, and highly structured approach to decision‑making.
- Ability to build relationships and work in a fast‑paced, changeable environment.
- Ability to work in a matrix environment and manage team workload based on the priorities of the portfolio.
- Results-focused, able to clearly demonstrate success via proven metrics.
- Proven track record in setting and hitting targets and KPIs with weekly reporting on performance updates.
- Degree in business or marketing desirable.
- Personal Competencies and Qualities
- Collaborative in outlook and creative problem solver.
- Excellent management of internal relationships.
- Integrity, excellent organisational and leadership abilities, and strong interpersonal and communication skills.
- An aptitude for decision‑making and problem‑solving.
- Ability to act as an inspirational leader with charisma and energy.
- Commercially and culturally astute, focused on adding value with the ability to influence and persuade senior leaders.
- Ability to multi-task and remain calm whilst leading and managing numerous priorities.
- Authentic and empathetic.
Ready to make some great experiences? Your Hyve adventure begins with one click. Apply now!
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Head of Marketing, Edtech Portfolio employer: Shoptalk
At Spring & Autumn Fair, we pride ourselves on being an exceptional employer that fosters a vibrant and dynamic work culture. Our team thrives on collaboration and innovation, offering ample opportunities for professional growth and development in the heart of the UK's bustling wholesale marketplace. With a focus on employee well-being and a commitment to delivering meaningful experiences, we empower our Account Managers to build strong relationships and drive success while enjoying the unique advantages of working in a fast-paced, creative environment.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing, Edtech Portfolio
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Shoptalk and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Shoptalk are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Shoptalk on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Shoptalk. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing, Edtech Portfolio
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Shoptalk. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Shoptalk:Show us that you’ve done your homework! In your application, briefly mention what you admire about Shoptalk’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Shoptalk
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Shoptalk will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Shoptalk, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
