At a Glance
- Tasks: Lead delegate acquisition and drive attendance growth for a premier mining event.
- Company: Join a leading event in the African mining industry with a dynamic team.
- Benefits: Competitive salary, career growth opportunities, and a collaborative work environment.
- Other info: Fast-paced role ideal for results-driven professionals who thrive on collaboration.
- Why this job: Shape the future of an influential industry event while achieving your sales goals.
- Qualifications: 3-5 years in conference sales with a proven track record in revenue growth.
The predicted salary is between 40000 - 50000 £ per year.
Mining Indaba is the premier meeting place for African mining leaders, investors, governments, mining companies, technology providers, and service providers. We are seeking an experienced, commercially driven Delegate Sales Manager to lead delegate acquisition, grow delegate revenue, and drive attendance growth across key audience segments. The successful candidate will work closely with internal sales and marketing teams to develop and execute delegate sales campaigns, manage audience acquisition plans, and maximise delegate revenue.
This is an exciting opportunity for a results-oriented event delegate sales professional with a proven track record in conference delegate sales and audience development.
Key Responsibilities- Delegate Sales Strategy & Revenue Growth
- Develop and implement delegate acquisition strategies to achieve attendance and revenue targets for Mining Indaba.
- Identify, prioritise, and penetrate key audience segments including mining companies, government representatives, financial institutions, EPCs, technology providers, and industry associations.
- Build and manage delegate sales pipelines to ensure consistent delivery against targets.
- Monitor sales performance and identify opportunities to improve conversion rates and campaign effectiveness.
- Campaign Planning & Execution
- Work closely with the Marketing team to develop targeted acquisition campaigns across email, digital, content marketing, partnerships, and telemarketing channels.
- Provide audience insights and sales intelligence to support campaign development and optimisation.
- Track campaign performance and recommend adjustments to maximise ROI and delegate registrations.
- Keep up-to-date with industry trends, competitor activities, and market dynamics to position our event competitively.
- Stakeholder Engagement
- Collaborate with Marketing, Sponsorship and Exhibition Sales, and Product teams to deliver a cohesive delegate acquisition strategy.
- Develop relationships with industry associations, partners, and key stakeholders to support audience growth.
- Identify and secure strategic partnerships that drive delegate registrations.
- Reporting & Analysis
- Maintain accurate forecasting and reporting through internal teams' systems.
- Analyse delegate acquisition metrics, sales activity, conversion rates, and campaign performance.
- Present regular updates and recommendations to senior management.
- Use data-driven insights to continuously improve acquisition strategies.
- Essential
- 3–5+ years' experience in conference delegate sales, event audience acquisition, or B2B event sales.
- Proven track record of achieving and exceeding delegate revenue and attendance targets.
- Experience managing telesales teams, outsourced agencies, or high-volume sales operations.
- Strong understanding of sales funnels, lead management, and CRM systems.
- Excellent stakeholder management and communication skills.
- Highly analytical with the ability to interpret sales and marketing performance data.
- Strong commercial mindset with a focus on revenue growth and customer acquisition.
- Experience working closely with marketing teams to develop integrated campaigns.
- Desirable
- Experience within mining, natural resources, energy, infrastructure, finance, or large-scale B2B conferences.
- Knowledge of African markets and mining industry stakeholders.
- Experience working with external sales agents.
- Results-driven and highly accountable.
- Commercially astute with strong negotiation skills.
- Proactive and self-motivated.
- Strong relationship builder and collaborator.
- Comfortable working in a fast-paced, target-driven environment.
- Organised, detail-oriented, and able to manage multiple priorities.
- Achievement of delegate revenue targets.
- Delivery of delegate attendance objectives across priority audience groups.
- Delegate conversion and acquisition rates.
- Quality and accuracy of sales forecasting and reporting.
- Growth of strategic audience segments year-on-year.
- Meet KPIs on call volume and new contacts added to the database.
This role is ideal for a seasoned event sales professional who enjoys building audiences, driving commercial growth, and working collaboratively across sales, marketing, and external partners to deliver one of the mining industry's most influential events.
Delegate Sales Manager employer: Shoptalk
Mining Indaba is an exceptional employer that fosters a dynamic and collaborative work culture, where your contributions directly shape the future of the mining industry. With a strong focus on employee growth, we offer opportunities for professional development and the chance to work alongside industry leaders in a vibrant location. Join us to be part of a team that values innovation, results, and meaningful engagement in one of Africa's premier events.
StudySmarter Expert Advice🤫
We think this is how you could land Delegate Sales Manager
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Delegate Sales Manager at Shoptalk, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Shoptalk. Tailor your message to explain why you’re drawn to them and how you can contribute as a Delegate Sales Manager. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Delegate Sales Manager
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Shoptalk:When writing your cover letter, make sure to tailor your message specifically for Shoptalk. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Shoptalk
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Shoptalk that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Shoptalk that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Shoptalk’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
