Lead Marketer, Commercial - Enterprise

Own the Enterprise marketing plan for EMEA. Diagnose the region’s pipeline and account priorities, determine where marketing can create or accelerate demand, and build the programs that produce that movement. You’ll adapt proven programs from other regions when they fit, localize them when the market requires it, and build from scratch when the opportunity demands that investment. The work spans account-based demand, field marketing, executive engagement, partnerships, seller activation, and regional content. This is a senior individual contributor role with regional segment ownership and hands-on execution. You’ll report to the Head of Enterprise Marketing and work in close partnership with EMEA Marketing, Sales, and Partnerships leadership to connect Enterprise priorities with the broader regional strategy.

What you'll do:

• Analyse the EMEA Enterprise funnel by market, territory, account, and opportunity. Build the regional marketing plan against pipeline gaps, sales priorities, account potential, and market conditions.
• Concentrate investment in the markets and account clusters with the strongest opportunity rather than attempting equal coverage across EMEA.
• Operate as the Enterprise marketing counterpart to EMEA Sales, bringing a clear point of view on where Marketing should invest and why.
• Adapt and activate proven programs from AMER and global teams, preserving what made them work while changing the audience, message, channel mix, content, and seller motion for EMEA. Build original regional programs when local buyer dynamics, language, regulation, industry context, partnerships, or sales priorities require a different approach.
• Design and execute integrated programs against clear account and pipeline objectives, owning the work end to end from targeting and seller activation through delivery, follow-up, and measurement.
• Adapt global and AMER content for EMEA audiences and create original regional assets when local market, customer, or sales context demands it.
• Experimentation: Design programs as measurable experiments with a clear hypothesis, audience, baseline, and decision criteria. Track account engagement, Sales Accepted Leads, opportunity movement, pipeline, and return on investment, then scale, change, or stop based on what the evidence shows.
• AI-native execution: Build AI into how EMEA Enterprise marketing operates, using agents, models, and automation for market and account research, funnel analysis, content localization, program creation, signal interpretation, personalization, and reporting.

Qualifications:

• Strong track record of building enterprise demand, ABM, and field programs that hit pipeline and revenue targets in B2B SaaS, ecommerce, or enterprise technology.
• Deep evidence of successfully running 1:1 and 1:few ABM, regional demand, Sales plays, and field programs that created or accelerated pipeline.
• Advanced funnel analysis and program measurement skills, with the ability to articulate ROI and communicate insights clearly across stakeholder groups.
• Hands-on fluency across CRM, marketing automation, intent, enrichment, advertising, orchestration, data warehouses, and business intelligence systems, including the ability to query and investigate data directly.
• Credibility with Sales stakeholders built through account insight, regional market knowledge, clear judgment, and focused execution.
• The ability to independently build a regional strategy and lead complex cross-functional work without formal authority.
• Strong content judgment, with experience adapting global programs for local audiences and creating original regional content when market conditions demand it.
• Experience operating across EMEA’s distinct markets, buying environments, languages, and cultural contexts.
• A history of building AI agents, workflows, or automations that materially improved how enterprise demand programs were researched, localized, executed, or measured.