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- Tasks: Join us as a Performance Marketer to drive B2B digital marketing campaigns across Europe.
- Company: Shopify empowers entrepreneurs globally, helping them scale their businesses since 2006.
- Benefits: Enjoy flexible working hours, remote options, and a vibrant company culture.
- Why this job: Make a real impact in commerce while collaborating with diverse global teams.
- Qualifications: Experience in B2B performance marketing and proficiency in Google Ads and data analysis tools required.
- Other info: Regular travel within the UK and North America is expected.
The predicted salary is between 36000 - 60000 £ per year.
We are seeking a B2B Performance Marketer to join our team in Europe. As a Performance Marketer, you will define, build, launch, and scale our regional digital marketing efforts. Leveraging data insights from across Salesforce, DemandBase, and Ad Platforms, you will optimize campaigns to drive strategic focus across paid channels, ensuring a seamless experience for prospective merchants suitable for Shopify Plus. We are hiring for this position in the UK and Ireland only.
Your role will involve planning, coordination, optimization, and scaling of our Paid Media activity and channel marketing plans to acquire new Shopify Plus merchants in Europe. You will drive program operational excellence and analyze performance marketing campaigns to provide actionable insights for strategy enhancement. Collaborating with multiple global teams, including Commercial Marketing, Regional Marketing, UX, Sales, Merchant Success, Growth Marketing, Events, Content, Web, and Product Marketing, as well as external partners, you will support and optimize multi channel, full funnel campaigns.
To excel in this role, you should have recent hands-on experience across various performance marketing channels for B2B. You thrive on building and optimizing cross-functional, user-focused digital media campaigns. Your understanding of the B2B marketing funnel enables you to deliver the right messaging at each stage, with a focus on conversion goals. You have experience collaborating with both internal and external stakeholders to drive new strategies and opportunities. Balancing foundational elements with aspirational goals, you embrace experimentation and try new things, and aren’t afraid to be curious or inquisitive.
Responsibilities
Collaborate with internal activation teams and an external partner agency to execute and launch strategic time-bound and always-on campaigns, while optimizing performance across SEM, Social, Display, and Syndication channels.
Establish and maintain efficient workflows for campaign launch processes involving multiple stakeholders, ensuring operational excellence and timely go-to-market execution.
Create best practices and a framework for launching new campaigns that align with strategic objectives and enhance operational efficiency.
Design structured learning agendas for campaigns that focus on creative strategies to improve ad ROI and facilitate continuous performance enhancement through iterative testing and optimization.
Enable the Europe Commercial Marketing team to develop campaigns based on insights and opportunities by assessing and identifying digital platform enhancements and new ad formats.
Cultivate regular communication and alignment with both digital and non-digital performance vendors to strengthen relationships and enhance overall campaign effectiveness.
Support the execution and management of Shopify\’s content syndication program by assisting in the development of media plans and enabling content distribution across various vendors.
Utilize analytical tools to extract and analyze large datasets, identifying trends, patterns, and insights related to B2B marketing channels and campaigns.
Conduct thorough data analysis to evaluate the effectiveness of marketing initiatives, optimize strategies and ROI to accelerate growth for Shopify Plus.
Generate regular reports and dashboards to track key performance indicators (KPIs) and provide actionable insights to stakeholders.
What you need to apply / Qualifications:
Experience as a Performance Marketer, preferably in a B2B environment.
Strong in-platform experience with Google Ads, LinkedIn Ads, Meta Ads, and other relevant performance marketing channels.
Proficiency in data analysis tools like Excel, Google Analytics, Looker/Data Studio for working with large datasets, including Salesforce and DemandBase.
Knowledge of performance marketing KPIs, with the ability to track, analyze, and report on campaign performance.
Strong communication and collaboration skills, with experience working cross-functionally to optimize campaign and demand generation efforts.
Strong problem-solving skills, attention to detail, and the ability to manage multiple projects independently.
Experience in B2B performance marketing and a good understanding of how a typical B2B sales and marketing funnel works.
Experience with segmented target audience strategies and ABM.
Knowledge of SQL programming languages is a plus.
Please note the following:
This role will require regular travel within the UK and to North America
Shopify is a global company and this role will work with teams across EMEA and North America. As such, we ask that employees be flexible in their approach to their working hours to accommodate different time zones.
About Shopify
Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. We propel entrepreneurs and enterprises to scale the heights of their potential. Since 2006, we’ve grown to over 8,300 employees and generated over $1 trillion in sales for millions of merchants in 175 countries.
This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.
About you
Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.
Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Shopifolk thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.
Before you apply, consider if you can:
- Care deeply about what you do and about making commerce better for everyone
- Excel by seeking professional and personal hypergrowth
- Keep up with an unrelenting pace (the week, not the quarter)
- Be resilient and resourceful in face of ambiguity and thrive on (rather than endure) change
- Bring critical thought and opinion
- Use AI tools reflexively as part of your fundamental workflow
- Embrace differences and disagreement to get shit done and move forward
- Work digital-first for your daily work
We hire people, not resumes. If you think you’re right for the role, apply now.
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Performance Marketer, Plus - Europe employer: Shopify Inc.
Contact Detail:
Shopify Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketer, Plus - Europe
✨Tip Number 1
Familiarise yourself with the latest trends in B2B performance marketing. Understanding the nuances of platforms like Google Ads and LinkedIn Ads will give you an edge, as these are crucial for the role. Stay updated on new features and best practices to demonstrate your proactive approach.
✨Tip Number 2
Network with professionals in the B2B marketing space, especially those who have experience with Shopify or similar platforms. Engaging in conversations can provide insights into the company culture and expectations, which can be invaluable during interviews.
✨Tip Number 3
Prepare to discuss specific examples of how you've optimised campaigns in the past. Be ready to share data-driven results that showcase your ability to enhance ROI and drive conversions, as this aligns closely with the responsibilities of the role.
✨Tip Number 4
Demonstrate your analytical skills by brushing up on tools like Excel and Google Analytics. Being able to extract insights from large datasets is key for this position, so consider preparing a few examples of how you've used data to inform marketing strategies.
We think you need these skills to ace Performance Marketer, Plus - Europe
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B performance marketing. Focus on specific campaigns you've worked on, the tools you've used (like Google Ads and LinkedIn Ads), and any measurable results you've achieved.
Craft a Compelling Cover Letter: Your cover letter should reflect your understanding of the role and the company. Discuss how your skills align with the responsibilities mentioned in the job description, particularly your experience with data analysis and campaign optimisation.
Showcase Analytical Skills: Since the role requires proficiency in data analysis tools, mention specific examples where you've used these tools to drive marketing decisions. Highlight any experience with Excel, Google Analytics, or SQL that demonstrates your analytical capabilities.
Demonstrate Collaboration Experience: The job involves working with various teams. Include examples in your application that showcase your ability to collaborate effectively with cross-functional teams, whether in campaign execution or strategy development.
How to prepare for a job interview at Shopify Inc.
✨Know Your Metrics
As a Performance Marketer, you'll need to demonstrate your understanding of key performance indicators (KPIs). Be prepared to discuss how you've tracked, analysed, and reported on campaign performance in previous roles. Bring specific examples of metrics you've improved.
✨Showcase Your Data Skills
Familiarity with data analysis tools is crucial for this role. Highlight your experience with Excel, Google Analytics, or any other relevant tools. You might even want to prepare a brief case study showcasing how you used data to optimise a campaign.
✨Collaboration is Key
This position requires working with various teams and stakeholders. Be ready to share examples of how you've successfully collaborated across departments in the past. Emphasise your communication skills and ability to align different teams towards a common goal.
✨Embrace Experimentation
The job description mentions a focus on experimentation and trying new things. Prepare to discuss instances where you've tested new strategies or approaches in your campaigns. Show that you're not afraid to take calculated risks to achieve better results.
