Digital Marketing Specialist in Lancaster

If you have an interest in being part of one of the fastest growing industries in the nation, you may consider wanting to work for Trulieve! If you have a desire to help others in need through your efforts, this may be the role for you! At Trulieve, we strive to bring our patients the relief they need in a product they can trust. Our plants are hand-grown in an environment specially designed to reduce unwanted chemicals and pests, keeping the process as natural as possible at every turn. Our products are designed to alleviate seizures, severe and persistent muscle spasms, pain, nausea, loss of appetite, and other symptoms associated with serious medical conditions such as cancer. Our specially trained staff works hand-in-hand with physicians to provide the right products and the correct dosage to ensure patients get the compassionate care they need.

Position Summary:

This role reports to the NE Senior Digital Marketing Specialist and supports the Digital Marketing team within the Trulieve Marketing Department. The position is responsible for planning and executing omni-channel CRM initiatives across email, SMS, push and mobile app messaging. Core responsibilities include managing promotional CRM campaigns, optimizing segmentation strategies, and building targeted customer audiences to support retention and engagement initiatives. This role will also develop and refine customer personas, design and execute end-to-end customer journeys, and leverage CRM insights to drive personalized messaging. Additional duties include coordinating localized communications, supporting product-relevant targeting strategies, ensuring adherence to brand guidelines, and collaborating with cross-functional and vendor partners daily.

Responsibilities:

• Execute daily customer-facing communications through the Customer Data Platform (CDP), including email and SMS campaigns.
• Manage CRM audience segmentation by leveraging behavioral, demographic, and psychographic data to ensure precise targeting across markets.
• Produce weekly reporting on CRM and marketing campaign performance, highlighting key insights and trends.
• Collaborate with cross-functional teams to develop CRM communication strategies for email and SMS channels.
• Write compelling copy for subject lines, preview text, and SMS messages, aligned with brand voice and campaign objectives.
• Monitor and analyze campaign results to identify performance wins, optimization opportunities, and gaps in strategy.
• Build, implement, and maintain CRM automations and workflows to support lifecycle marketing and enhance customer engagement.

Skillsets:

• Attention to detail and commitment to exceptional execution.
• Proactive approach to problem-solving.
• Ability to effectively multi-task and thrive in a collaborative, fast-paced environment.
• Excellent oral, written, and presentation communication skills.

What You’ll Need to Have:

• 2-3+ years of relevant experience in email and SMS, particularly in CPG, B2C e-Commerce & retail based businesses.
• Proficiency with an enterprise-level ESP (Experience with SendGrid or Klaviyo is a plus).
• Experience in creating, updating workflows, working with dynamic templates, and creating segments.
• Experience in a CRM or CDP.
• A basic understanding of HTML, CSS, and responsive design.
• Experience in email reporting, with the ability to identify trends and translate data into actionable business insights.
• Project management skills (experience with Monday.com is a plus).
• The ability to multi-task and work collaboratively in a fast-paced environment.

WORK SCHEDULE: 40 hours weekly with flexible hours depending on business needs. Must be available to work occasional evenings, weekends and holidays. Salary will be commensurate with experience. A comprehensive benefits package including paid time off is offered with this position.

Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.