At a Glance
- Tasks: Lead creative strategies for UK/EU markets, adapting US concepts for local audiences.
- Company: Join a dynamic team at Quince, a leader in innovative marketing solutions.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Collaborative atmosphere with a focus on experimentation and continuous improvement.
- Why this job: Make an impact by bridging global creativity with local insights in a fast-paced environment.
- Qualifications: 5+ years in creative marketing, strong analytical skills, and experience across diverse markets.
The predicted salary is between 55000 - 63000 £ per year.
The Sr. Creative Strategist for UK/EU is a performance-minded, market-savvy leader who bridges global creative output with the nuances of European consumer behaviour. This person excels at identifying what is working in the US market and translating it for UK and German/French audiences, while also building the infrastructure to test, learn and scale independently. Energised by solving complex business problems, making high-judgment decisions in ambiguous environments, and turning insights into scalable, revenue-driving creative strategy.
Responsibilities
- Creative Adaptation & Briefing
- Audit US creative performance regularly to identify high-potential concepts for UK & DE/FR adaptation.
- Brief the US creative team on market-specific adaptation needs; adjusting copy, tone, cultural references, pricing, and product focus for UK & DE/FR audiences.
- Commission net-new creative concepts where US assets are insufficient or market-specific angles are required.
- Write clear, detailed high-converting ad briefs for video, static, UGC, and other ad formats with UK & DE/FR market context embedded.
- Ensure all adapted and net-new creative aligns with brand identity while resonating locally.
- Provide strategic feedback to designers and execute on feedback from leadership.
- Experimentation & Performance
- Build and own a structured experimentation framework for UK & DE/FR paid social; covering hypothesis formation, test design, documentation, and results reporting.
- Prioritise and manage a live test pipeline across Meta (and other channels) to continuously improve creative performance.
- Analyse performance data in Meta Ads Manager, TikTok Ads Manager, and Looker; translate findings into clear strategic recommendations.
- Conduct consumer, competitor, and trend research specific to UK & DE/FR markets to inform creative direction.
- Identify winning patterns and codify them into repeatable brief templates and creative playbooks.
- Cross-functional Collaboration
- Serve as the EU/UK creative point of contact for the US production and strategy teams.
- Partner with the Director of Paid Social EU/UK on channel strategy, creative priorities, and growth planning.
- Collaborate with Brand, Design, and broader Marketing teams to align creative output across channels including affiliate, CRM, and PR.
Qualifications
- Bachelor’s degree required.
- 5+ years of relevant creative and marketing experience.
- Paid Social and/or Direct Response experience required, with strong Meta expertise.
- Demonstrated experience working across markets; ideally including UK and/or DACH, with an understanding of how to adapt creative for different audiences.
- Strong analytical mindset with the ability to interpret data and make confident creative decisions.
- Excellent written and verbal communication skills; ability to write compelling briefs and copy across formats.
- Experience managing creative testing frameworks and reporting on results.
- Strong project management skills with the ability to juggle multiple briefs, markets, and workstreams simultaneously.
- Comfortable working across Google Suite (Docs, Sheets, Slides, Gmail).
- Fluency in English required; German/French language skills a plus.
- Ability to thrive in a fast-paced, deadline-driven environment.
- Strong collaboration skills across creative and marketing teams.
Preferred
- Familiarity with TikTok, YouTube, Snapchat, or other paid platforms.
- Experience briefing and working with UGC creators.
- Background in DTC, fashion or e-commerce brands.
Pay Range
€64,000 EUR – €74,000 EUR
Equal Opportunity & Hiring Integrity
Quince provides equal employment opportunities to all employees and applications for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran or military status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
Quince is committed to providing reasonable accommodations to qualified individuals with disabilities. If you need a reasonable accommodation to complete your application or to perform the essential functions of a role at Quince, please let us know by completing this accommodation form. We review all requests individually and will work with you to determine appropriate accommodations on a case-by-case basis.
Employment is contingent upon successful completion of a background check. Quince will conduct background checks in compliance with applicable federal, state, and local laws.
Senior Creative Strategist in London employer: Shop Circle
Quince is an exceptional employer that champions a culture of innovation and sustainability, making it an ideal place for a Brand Designer passionate about creating timeless essentials. With a commitment to high-quality craftsmanship and fair pricing, employees enjoy a collaborative environment that prioritises personal growth and development, alongside the opportunity to work with cutting-edge technology in a rapidly evolving retail landscape. Located in a vibrant area, Quince offers unique advantages such as a focus on social responsibility and a direct impact on customer satisfaction, making every contribution meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Creative Strategist in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Shop Circle and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Shop Circle are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Shop Circle on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Shop Circle. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Creative Strategist in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Shop Circle. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Shop Circle:Show us that you’ve done your homework! In your application, briefly mention what you admire about Shop Circle’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Shop Circle
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Shop Circle will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Shop Circle, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
