At a Glance
- Tasks: Create engaging copy for marketing materials and collaborate with creative teams.
- Company: Join a dynamic team at Quince, a leading e-commerce brand.
- Benefits: Freelance flexibility, competitive pay, and a vibrant work culture.
- Other info: Work in a fast-paced environment with opportunities for growth.
- Why this job: Make your mark by crafting compelling content that resonates with UK consumers.
- Qualifications: 3-5 years of UK copywriting experience, preferably in fashion or lifestyle.
The predicted salary is between 40000 - 50000 £ per year.
We are looking for a London-based freelance UK Copywriter to localise and QA all creative and web content across marketing and product surfaces. The role will combine strong writing skills with AI‑enhanced workflows to maintain an elevated, brand‑correct tone of voice for our UK Quince customers.
Responsibilities
- Write concise, compelling copy that resonates with UK consumers for marketing materials across paid social ads, email, push, SMS, print, catalogue and more to drive strong CTR and conversion rate.
- Work closely with video editors, graphic designers and other creative teams to leverage AI and translate copy, audit all creatives to ensure accuracy and error‑free content.
- Collaborate with paid search teams to write SEM‑based copy that improves CTR and conversion rate.
- Partner with merchandising and engineering teams to ensure all copy on the website and app (including homepage, product, collection pages etc.) is localised and error‑free.
- Localise weekly product launches, promotional campaigns, and seasonal content calendars (e.g., write and QA 50-100 assets per week across various channels).
- Leverage AI tools such as ChatGPT, Grammarly, Smartling AI, etc. to enhance efficiency and ensure brand‑aligned translations at scale.
- Adapt copy to reflect Quince's distinctive tone: minimal, elevated, friendly, and conversion‑focused.
- Partner with SEO teams, creating content that is optimized for search engines to improve online visibility.
- Partner with customer service teams to consolidate key feedback and learnings from British customers.
- Develop and maintain a consistent brand tone across all UK content.
- Maintain a clear view of competitor copy trends for UK content.
- Manage multiple projects and deadlines simultaneously.
Qualifications
- 3-5 years of UK English copywriting experience; experience writing for fashion, home, or lifestyle with e‑commerce brands preferred.
- Deep understanding of British English and local nuances (vs. US/Canadian English).
- English SEM‑based copywriting background is a plus.
- Experience working with Smartling and Iterable is a plus.
- Ability to work in a fast‑paced environment.
- Required to be based out of London and work 4 days in office.
Copywriter UK in London employer: Shop Circle
Quince is an exceptional employer for a UK Copywriter, offering a dynamic work environment in London that fosters creativity and collaboration. With a strong emphasis on employee growth, Quince provides opportunities to work with cutting-edge AI tools and engage with diverse teams, ensuring that your contributions resonate with UK consumers while maintaining a friendly and elevated brand voice. The company values inclusivity and offers a supportive culture, making it an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Copywriter UK in London
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Copywriter UK in London
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to Shop Circle.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer Shop Circle and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Copywriter UK at Shop Circle.
How to prepare for a job interview at Shop Circle
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at Shop Circle.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for Shop Circle. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at Shop Circle.
