Marketing Manager in Bournemouth

Location: 3 Wollaston Road, Southbourne, Bournemouth United Kingdom

This position is a hybrid role, 3 Days WFH - Need to be flexible.

Job type: Full Time Permanent

Salary: £36,000 per annum, plus commission

Contracted Hours: 40 hours per week (8.30am - 5pm)

“Staff well-being is valued and nurtured. The provider offers staff opportunities to celebrate their achievements and contributions. These include staff nominations on the Each Person Scheme and special award nights to recognise both individual and nursery achievements.” - OFSTED recent feedback

Why You’ll Love Working with Us

• Annual Bonus Scheme: Share in our success with annual profit-based bonuses each May, as part of our Employee-Owned Company model.
• Childcare Discount: Up to 60% off childcare at our nurseries to help you balance work and family life.
• Flexible Working Options: Compressed hours can earn you up to 48 extra days off annually, or 24 extra days if you work nine days across two weeks — on top of your regular holiday.
• Certified World’s Happiest Workplace 2025: Recognised for our focus on employee well-being, positive culture, and career growth.
• 30 Days Paid Holiday: Includes 28 days annual leave plus 2 extra days — one for your birthday (or a special day of your choice), and one for your wellbeing.
• Free Meals: Enjoy free, freshly prepared breakfasts daily to keep you energised.
• Employee Recognition: Blue Light Card access for savings on shopping, dining, and more.
• Reward Platform (Each Person): Discounts on gyms, cinemas, Cycle2Work, GP on-demand, supermarket cashback, and employee of the month rewards.
• Health & Wellbeing Support: Help with NHS prescriptions, optical care, and dental treatment.
• Career Development: Access to training and advancement opportunities to grow your career.
• Travel & Parking Support: Interest-free loan of up to £500 for travel or parking season tickets.

About the role

The Marketing Manager is responsible for leading and delivering all marketing activity across Shoots Training, ensuring marketing directly supports business growth through employer engagement, learner recruitment, and vacancy fulfilment.

This is a strategic and hands-on role, accountable for developing and executing integrated marketing plans that support B2B sales of funded and privately funded education provision, employer vacancy generation, and recruitment marketing. Working closely with the Director of Business Development, the Marketing Manager translates commercial objectives into effective marketing strategies, leads the marketing team, and uses insight and data to continuously improve outcomes.

Main Responsibilities

• Lead the development and delivery of a comprehensive marketing strategy aligned to Shoots Training’s commercial objectives, funding priorities, and growth plans.
• Ensure marketing activity supports the full employer and learner journey, from lead generation through to enrolment and vacancy fulfilment.
• Act as the senior marketing lead, building strong working relationships across business development, recruitment, operations, and curriculum teams.
• Design and deliver targeted employer-focused (B2B) marketing campaigns to support apprenticeships, skills bootcamps, study programmes, and privately funded provision.
• Work closely with the Business Development team to align marketing activity with priority sectors, geographies, and funding opportunities.
• Lead recruitment and learner marketing activity to attract suitable candidates and fill employer vacancies.
• Oversee all learner-facing marketing to ensure compliance with funding, ESFA, safeguarding, and organisational requirements.
• Maintain and develop all marketing channels, including website content, digital campaigns, social media, email marketing, SEO, and advertising.
• Ensure all marketing communications are accurate, compliant, and aligned with Shoots brand guidelines.
• Use marketing insight and performance data to inform planning, monitor ROI, and improve conversion rates.
• Provide regular performance reporting and updates to the Director of Business Development.
• Lead, line manage, and develop the Shoots Marketing Team, setting clear objectives and expectations.
• Ensure effective processes, best practice, and continuous improvement across the marketing function.
• Ensure all marketing activity complies with legislation, funding rules, internal policies, and organisational values.

Essential Qualifications

• Relevant qualification or equivalent experience in marketing, communications, or a related discipline.

Desirable Qualifications

• Professional marketing qualification (e.g. CIM or equivalent).

Essential Qualities

• Proven experience managing and developing a marketing team.
• At least three years’ experience in a marketing role.
• Strong communication skills, both written and verbal.
• Ability to develop and deliver strategic and operational marketing plans.
• Data-driven approach with the ability to analyse performance and ROI.
• Strong organisational and time management skills.
• Ability to work collaboratively across teams and stakeholders.
• Adaptability and resilience in a fast-paced, target-driven environment.
• High standards of integrity and compliance.

Why Shoots?

Shoots is a leading provider of apprenticeships and training courses in childcare, business administration, leadership and management, and customer service. Recognized for training excellence with accolades such as the Beacon Award and Investors in People recognition, Shoots is committed to supporting individuals in advancing their careers. The team comprises experienced professionals, many of whom began as apprentices or unqualified nursery staff, offering first-hand understanding of balancing work, family, and education. Shoots collaborates closely with employers and apprentices to achieve individual goals, consistently achieving results above the national average and ranking in Ofsted’s top 10 nationwide.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.

All candidates will be required to have an enhanced DBS which is on the update service. All offers are conditional upon satisfactory background checks. This role involves regulated activity with children. You should not apply if you are on the Children’s Barred List.