At a Glance
- Tasks: Own and manage Shoosmiths’ social media channels, creating engaging content and monitoring performance.
- Company: Join a leading firm with a vibrant culture and a focus on innovation.
- Benefits: Enjoy an outstanding benefits package and competitive remuneration in a flexible working environment.
- Other info: Collaborate with diverse teams and stay ahead of social media trends for impactful campaigns.
- Why this job: Shape the firm's external profile and engage with clients through creative social media strategies.
- Qualifications: Experience in social media management, strong writing skills, and a keen eye for detail.
The predicted salary is between 31500 - 38500 £ per year.
Overview
In this role you will own Shoosmiths’ social media channels day-to-day, coordinating content, publishing, monitoring, and reporting.
You’ll collaborate with PR, external communications, and marketing teams to align social activity with broader priorities and campaigns.
You’ll turn media coverage and events into engaging social content and use analytics to drive decision-making.
This is an opportunity to shape the firm’s external profile and support reputation, thought leadership, and client engagement.
- Pay / Benefits
- outstanding benefits package
- competitive remuneration
- great working environment
- flexible range of benefits
Responsibilities
- Own the social media channels daily: content calendar, publishing, scheduling, approvals, monitoring, and first-level performance reporting
- Support and implement the social media strategy to align with PR, external communications, brand, reputation and business priorities
- Draft, schedule, publish and optimise content across channels with clear, accurate, brand-aligned messaging
- Translate media coverage, announcements, thought leadership, awards, sponsorships, and events into compelling social content
- Plan amplification for PR campaigns and leadership activity to extend reach
- Monitor conversations, engagement, competitor activity and market trends; escalate opportunities or reputational risks
- Collaborate with Marketing Operations to ensure robust analytics, dashboards, and actionable platform insights
- Work with Brand/Creative/Editorial/Operations teams to develop social-first content and assets
- Leverage insights to improve content format, timing, messaging, and channel approach
- Stay up-to-date with social trends, platform changes, and best practice to strengthen the firm’s profile
- Key requirements
- Experience managing or supporting social media channels, digital content, PR, or marketing campaigns
- Strong writing, editing and proofreading skills with ability to tailor messages for different channels/audiences
- Understanding of how social media complements PR and how to amplify media coverage and campaigns
- Good platform awareness and interest in content formats, optimization, audience behavior, and trends
- Attention to detail and judgement around tone, accuracy, approvals, and stakeholder sensitivity
- Ability to interpret performance data and dashboards with Marketing Operations to improve content and amplification
- Strong organizational skills to manage calendars, approvals, scheduling, deadlines, and changing priorities
- Desirable: professional services, B2B, PR, communications, marketing or journalism experience
- strong writing and editorial skills
- attention to detail
- stakeholder management and collaboration
- social media management
- content creation and editing
- analytics, dashboards and platform insights
Social Media Executive in Manchester employer: Shoosmiths
Shoosmiths is an exceptional employer, offering a dynamic and collaborative work culture that empowers legal professionals to thrive. With a strong commitment to employee growth, the firm provides structured learning opportunities and a comprehensive benefits programme, ensuring that every team member can make a meaningful impact while advancing their career in the vibrant city of Birmingham. Join a market-leading Real Estate Litigation team where your expertise will be valued, and your contributions recognised in a supportive environment that champions innovation and ambition.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Executive in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Shoosmiths and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Shoosmiths are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Shoosmiths on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Shoosmiths. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Executive in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Shoosmiths. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Shoosmiths:Show us that you’ve done your homework! In your application, briefly mention what you admire about Shoosmiths’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Shoosmiths
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Shoosmiths will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Shoosmiths, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
