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- Tasks: Join us as a Digital Marketing Assistant, planning and building email campaigns to boost traffic.
- Company: We're a leading retail footwear company with 280 stores across the UK, offering quality shoes for everyone.
- Benefits: Enjoy perks like a profit share scheme, 25% staff discount, and free on-site gym access.
- Why this job: This role offers hands-on experience in digital marketing within a supportive team culture.
- Qualifications: Ideal candidates should have a marketing degree or relevant experience and a passion for email marketing.
- Other info: Full-time position based in Leicester with opportunities for career progression.
The predicted salary is between 19200 - 24000 £ per year.
We have an opportunity for a Digital Marketing Assistant to join our team based at our Head Office in Leicester. You will join us on a full-time contract (37.5 hours), permanent basis, and in return, will receive a salary of up to £24,000 per annum.
About You
We are looking for an individual to join our digital marketing team, who is highly organised, efficient, a great communicator, and keen to progress their career in marketing. Ideally, with experience in a similar role or a marketing degree, you should have a flair for email marketing, impeccable attention to detail, and the ability to problem-solve and assist others.
The Job
As a Digital Marketing Assistant, you will be responsible for planning and building broadcast and automated email campaigns to help drive traffic to shoezone.com. You will analyze email reports and Google Analytics to inform email marketing decisions based on customer behaviour.
You will report to the Digital Marketing Co-ordinator and work alongside the wider team in your daily tasks. In addition to specific responsibilities, you may be asked to undertake other tasks that help us deliver a high-standard digital experience to our customers.
Responsibilities
- Plan and build broadcast and automated trigger email campaigns following the outlined plan.
- Brief the in-house design team on graphics required for campaigns.
- Test campaigns to ensure proper rendering across different devices and email clients.
- Monitor and report weekly/monthly on campaign performance using Google Analytics and other tools.
- Liaise with the ESP (email service provider) Account Manager/Support Team to resolve issues and conduct monthly review meetings to ensure campaign performance meets targets/KPIs.
- Monitor competitors to ensure our activity remains competitive and adopt new strategies as appropriate.
- Stay updated with email marketing best practices and ensure our activities align with them.
- Ensure email campaigns are integrated with our digital marketing efforts to engage audiences, drive traffic, and showcase products and promotions.
- Understand our brand and customer base to craft engaging, informative copy, and improve it based on analytics.
- Perform general digital marketing administrative tasks.
About Us
We are a retail footwear company operating from 280 stores across the UK, offering low-price, high-quality footwear for the whole family, with free next-day delivery on all orders. Our store portfolio includes 91 town centre stores, 144 hybrid town centre stores, and 43 larger retail park stores, stocking additional brands such as Skechers, Hush Puppies, and Kickers.
Our online store, shoezone.com, stocks exclusive footwear and, combined with our store network and marketplaces, provides a comprehensive multi-channel shopping experience. We sell approximately 14.5 million pairs of shoes annually at an average retail price of £13.
Benefits
- Profit Share Scheme
- Pension
- 25% Staff Discount
- Birthday Holiday
- Wellbeing Support
- Free on-site parking at Head Office
- Free on-site gym
- Opportunities for progression
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Digital Marketing Assistant - Email Marketing employer: Shoezone Retail Limited
Contact Detail:
Shoezone Retail Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Assistant - Email Marketing
✨Tip Number 1
Familiarise yourself with email marketing tools and platforms. Understanding how to use popular email service providers (ESPs) will give you a significant edge, as you'll be able to discuss your experience and insights during the interview.
✨Tip Number 2
Stay updated on the latest trends in email marketing. Follow industry blogs, attend webinars, or join relevant online communities to gather knowledge that you can share during your conversations with us.
✨Tip Number 3
Prepare to discuss your analytical skills. Be ready to talk about how you've used data to inform marketing decisions in the past, as this role heavily relies on analysing email reports and Google Analytics.
✨Tip Number 4
Showcase your communication skills. Since you'll be liaising with various teams, practice articulating your thoughts clearly and confidently, especially when discussing campaign ideas or resolving issues.
We think you need these skills to ace Digital Marketing Assistant - Email Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly email marketing. Include any specific campaigns you've worked on and the results achieved to demonstrate your skills.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of email marketing strategies. Mention how your skills align with the responsibilities outlined in the job description.
Showcase Analytical Skills: Since the role involves analysing email reports and Google Analytics, include examples of how you've used data to inform marketing decisions in previous roles or projects.
Highlight Communication Skills: Emphasise your communication skills in both your CV and cover letter. Provide examples of how you've effectively collaborated with teams or briefed design teams in past experiences.
How to prepare for a job interview at Shoezone Retail Limited
✨Showcase Your Email Marketing Knowledge
Make sure to brush up on email marketing best practices before the interview. Be prepared to discuss your experience with email campaigns, including any tools you've used and how you've measured success in previous roles.
✨Demonstrate Your Analytical Skills
Since the role involves analysing email reports and Google Analytics, be ready to talk about how you've used data to inform marketing decisions. Bring examples of how you've improved campaign performance based on analytics.
✨Highlight Your Communication Skills
As a Digital Marketing Assistant, you'll need to liaise with various teams. Prepare to discuss how you effectively communicate with designers and other stakeholders to ensure campaigns run smoothly.
✨Research the Company and Its Competitors
Familiarise yourself with the company’s brand and its position in the market. Understanding their competitors will help you discuss how you can contribute to keeping their email marketing strategies competitive.
