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- Tasks: Create engaging digital content for our website, app, and social media.
- Company: Join Shoe Zone, a leading footwear retailer with a vibrant team culture.
- Benefits: Enjoy a competitive salary, profit share, staff discounts, and wellness support.
- Why this job: Kickstart your marketing career while making an impact in a dynamic retail environment.
- Qualifications: Ideal for those with marketing experience or a degree, strong writing skills required.
- Other info: Great opportunities for career progression and a fun workplace atmosphere.
The predicted salary is between 21000 - 28000 £ per year.
Shoe Zone has an opportunity for a Digital Marketing Assistant to join our team based at our head office in Leicester. You will join us on a full time (37.5 hours), permanent basis and in return, you will receive a salary of £24,904.85.
We are a town centre, retail park and digital footwear retailer, offering low price and high-quality footwear for the whole family, with free next day delivery on all orders, seven days a week. We operate from 270 stores and have approximately 2,100 employees across the UK. Our store portfolio consists of 61 town centre stores, which stock the core shoezone product range and 162 hybrid town centre stores and 45 larger retail park stores which also stock additional brands such as Skechers, Hush Puppies and Kickers. shoezone.com, which stocks online exclusive footwear, combined with our store network and marketplaces, ensures a full multi‑channel offering for great customer service.
We are looking for an individual to join our digital marketing team, who is highly organised, efficient, a great communicator, and is keen to progress their career in marketing. Ideally with experience in a similar role or a marketing degree, you must have strong copywriting skills and impeccable attention to detail, with the ability to problem solve and help others.
As a Digital Marketing Assistant, you will be responsible for all digital content on the shoezone website, app, blog and social media. You will work closely with our digital/SEO agency to ensure that all content is optimised correctly and assist with projects to help drive traffic to shoezone.com. You will report into the Digital Marketing Co‑ordinator but will work alongside the wider team in your day‑to‑day tasks. Aside from specific responsibilities listed below, you may be required to undertake other tasks which help us to deliver a high standard digital experience to our customers.
- Understand our brand and customers to write engaging and optimised copy, ensuring it is regularly updated and relevant to the product offering.
- Liaise with our external digital/SEO agency to request and upload optimised informational and functional copy, including proof‑reading to ensure that this fits with the brand’s tone of voice.
- Set up and maintain promotions on the main website, ensuring these are accurately updated.
- Write accurate and detailed product descriptions for new seasonal lines.
- Brief and liaise with the in‑house design team to request graphics for the shoezone website, app, social media and PPC ads.
- Monitor and report on website and app content performance using Google Analytics.
- General digital marketing admin, and ad‑hoc tasks.
Benefits:
- Profit Share Scheme
- Pension
- 25% Staff Discount
- Birthday Holiday
- Wellbeing Support
- Free on‑site parking at city centre Head Office
- Free on‑site gym
- Opportunities for progression
Digital Marketing Assistant employer: Shoe Zone
Contact Detail:
Shoe Zone Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Assistant
✨Tip Number 1
Get to know Shoe Zone inside out! Familiarise yourself with their products, values, and customer base. This will help you tailor your conversations and show that you're genuinely interested in the role.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. A friendly chat can sometimes lead to insider tips or even a referral, which can give you a leg up in the hiring process.
✨Tip Number 3
Prepare for the interview by practising common questions related to digital marketing. Think about how your skills align with the job description and be ready to share examples of your work that demonstrate your copywriting and problem-solving abilities.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re proactive and keen to join the team at Shoe Zone.
We think you need these skills to ace Digital Marketing Assistant
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to understand Shoe Zone's brand and customers. Tailor your application to show how you can create engaging content that resonates with our audience.
Show Off Your Skills: Highlight your copywriting skills and attention to detail in your application. Use examples from your past experiences to demonstrate how you've successfully tackled similar tasks or projects.
Be Organised: We love a well-structured application! Make sure your CV and cover letter are clear and concise. Use headings and bullet points to make it easy for us to see your qualifications at a glance.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at Shoe Zone
✨Know the Brand Inside Out
Before your interview, make sure you understand Shoe Zone's brand values and customer base. Familiarise yourself with their product range and recent marketing campaigns. This will help you demonstrate your enthusiasm for the role and show that you're genuinely interested in contributing to their digital marketing efforts.
✨Showcase Your Copywriting Skills
Since strong copywriting skills are essential for this position, prepare a portfolio of your best writing samples. Tailor these examples to reflect the tone and style of Shoe Zone. During the interview, be ready to discuss how you approach writing engaging content that resonates with customers.
✨Be Ready to Discuss SEO Strategies
As you'll be liaising with an external digital/SEO agency, brush up on your knowledge of SEO best practices. Be prepared to discuss how you would optimise content for search engines and drive traffic to shoezone.com. Showing that you can think strategically about digital marketing will impress the interviewers.
✨Prepare Questions for the Team
Interviews are a two-way street, so come armed with thoughtful questions about the digital marketing team and their goals. Ask about current projects, challenges they face, or how they measure success. This shows your interest in the role and helps you gauge if it's the right fit for you.