At a Glance
- Tasks: Lead consumer insights and data analytics to shape retail strategy across Shiseido's brands.
- Company: Join Shiseido, a top global cosmetics company with a rich heritage and innovative spirit.
- Benefits: Enjoy generous product discounts, flexible work patterns, and a supportive work-life balance.
- Other info: Diverse and inclusive workplace committed to employee growth and well-being.
- Why this job: Make a real impact in the beauty industry while developing your skills in a dynamic environment.
- Qualifications: Experience in consumer insights, strong analytical skills, and proficiency in Excel and Power BI.
The predicted salary is between 55000 - 65000 £ per year.
Operating in 120 countries with 42,000 employees and 70 nationalities, Shiseido offers a unique selection of Skincare, Makeup and Fragrance brands with a projected turnover over £7.0bn in 2022. Founded in 1872 in Japan, Shiseido Group is within the Top 5 leading cosmetics companies in the world and aims to inspire a life of beauty and culture.
Through our heritage, Shiseido constantly creates high-quality, safe and innovative cosmetics and develop brands deeply loved by people from all over the world, in line with our mission: Beauty Innovations for a Better World.
The Consumer Insights & Data Analytics Coordinator UK&I plays a pivotal leadership role within Shiseido UKI, responsible for shaping and driving the retail strategy across all brands in the portfolio. This position supports the Commercial Director by leading the retail organisation with a focus on elevating customer experience, strengthening brand equity, and delivering exceptional commercial performance.
As the senior ambassador for retail excellence, the Head of Retail ensures that every store and counter reflects Shiseido’s luxury standards while empowering field teams to perform at their highest potential. This is a permanent position, based in our fabulous UK Head office however will be expected to regularly travel around the UK&I to different store locations and retail locations.
YOUR RESPONSIBILITIES
- Coordinate and manage agencies' deliverables and services, ensuring the work meets high-quality standards (Circana, Euromonitor, Kantar, Mintel, Nielsen Media Spends etc).
- From Circana Beauty Market: analyse brand performance, competitors, and market trends, pulling research into one report with key takeaways sent to all teams every month.
- Analyse recent consumer trends in the beauty industry and on social, build a report with actionable insights and coordinate internal monthly competitive forum.
- Build strong relationships with the commercial team, understand the retailer strategy cross-functionally, and upskill national account managers in retailer data analysis (Boots + HUT Group) to highlight brand opportunities and to help them build data-driven narratives for key meetings.
- Understand our key audiences at the retailers giving direction to activation team on audience strategy for retailer media activations to grow our category share, report back on audience migrations as a result of these activations.
- Build strong relationships with marketing teams to enhance brand positioning and market presence through in-depth analysis of consumer trends and market data, and deliver actionable recommendations to support the decision-making process.
- Support the Head of Data, Media and Insights on ad hoc research (audiences, decision journey, brand perception...).
- Support roll out of attribution model on direct to consumer website and ongoing reporting of full funnel determining which marketing channels contributed to conversion. Give direction to digital team on most effective budget balance to improve campaigns.
- Serve as the voice of the shopper and consumer internally and externally.
- Collaborate with Finance and senior management to align on category forecast and produce and update market and retail landscape presentations (Townhall, budget meetings, Global visits).
YOUR BACKGROUND
- Experience in performance in consumer insights and market research in agency or client-side.
- Experience with market and/or consumer panels (Circana, Nielsen, IRI, Kantar...) is essential.
- Highly analytical and numerate with great attention to detail and critical reasoning skills.
- Experience in turning data into compelling narratives and actionable recommendations.
- Advanced proficiency in Excel, Power BI, and PowerPoint.
- Hands‑on, open‑minded, and proactive.
- Strong problem‑solving skills.
- Excellent communication, presentation & influencing skills.
- Strong organisational and time‑management skills with the ability to multi‑task and manage multiple stakeholders and simultaneous priorities.
- Experience in a fast‑paced environment, working cross‑functionally with marketing, commercial and digital teams.
- Curious to learn (ad'hoc research, retail, media, digital, social).
- Alignment with the group’s "Trust8" working principles: Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success.
BENEFITS YOU'LL LOVE
- Generous product allocation & discount to spend on our gorgeous products!
- Supporting the delicate work/life balance with enhanced time off through 26 days holiday + bank holidays + your birthday day off + time off for when you get married or move house PLUS enhanced parental allowance for those big life moments and the chance to buy more through our holiday buy scheme.
- Plan for your future with our 8% matching pension scheme (up to) and life Assurance up to x4 your salary.
- We operate an annual bonus scheme, based on personal development plans and business performance.
- Flexible Fridays, so you can focus on what is important to you.
- Flexible & hybrid work patterns to suit all backgrounds with 60% of your time being in the office.
- Wellbeing programmes including mental health first aiders, free counselling, access to digital GP's and exclusive retail discounts.
- Monthly access to L&D opportunities to help your continuous development.
INCLUSION HEROES
Together, we can build a vibrant and dynamic team that reflects the diverse world we serve. We are committed to fostering an inclusive and diverse workplace where all employees feel valued, respected, and empowered. We believe that a diverse workforce enhances our creativity, innovation, and overall success.
We welcome applications from individuals of all backgrounds, regardless of race, ethnicity, gender, age, sexual orientation, disability or religion and are proud to promote a culture which supports and appreciates people from all backgrounds. We are always open to flexible working, part time arrangements and any adjustments which you might need to get the best experience whilst at work.
We are dedicated to providing equal employment opportunities and ensuring that our hiring practices reflect our commitment to diversity and inclusion. We are proud to be recognised as a disability confident employer and have a number of internal employee forums which promote advocacy for our teams. If you need any support or adjustments during your application, please get in touch with us and we will be happy to support you.
Senior Consumer Insights & Data Analytics Lead (UK&I) employer: Shiseido
Shiseido is an exceptional employer that champions a vibrant work culture, offering generous benefits such as 26 days of holiday, flexible working patterns, and a strong commitment to employee development through monthly learning opportunities. Located in the UK, our head office fosters collaboration and innovation, empowering employees to thrive while contributing to our mission of delivering beauty innovations for a better world.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Consumer Insights & Data Analytics Lead (UK&I)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and values, and think about how your skills align with their mission. This will help you stand out as a candidate who truly gets them.
✨Tip Number 3
Practice your pitch! Be ready to talk about your experience and how it relates to the role. Keep it concise but impactful, and don’t forget to highlight your analytical skills and ability to turn data into actionable insights.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team at Shiseido. Don’t miss out on that chance!
We think you need these skills to ace Senior Consumer Insights & Data Analytics Lead (UK&I)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the role of Consumer Insights & Data Analytics Coordinator. Highlight relevant experience and skills that align with the job description, especially your analytical prowess and ability to turn data into actionable insights.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about the beauty industry and how your background makes you the perfect fit for Shiseido. Don’t forget to mention any specific experiences that relate to the responsibilities outlined in the job description.
Showcase Your Analytical Skills:Since this role is all about data analytics, be sure to showcase your analytical skills in your application. Mention any tools you’re proficient in, like Excel or Power BI, and provide examples of how you've used data to drive decisions in previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates regarding your application status!
How to prepare for a job interview at Shiseido
✨Know Your Data
As a Senior Consumer Insights & Data Analytics Lead, you'll need to demonstrate your analytical prowess. Brush up on your knowledge of market research tools like Circana and Nielsen. Be ready to discuss how you've used data to drive decisions in previous roles.
✨Showcase Your Storytelling Skills
It's not just about the numbers; it's about how you present them. Prepare examples of how you've turned complex data into compelling narratives that influenced business strategies. This will show your ability to communicate insights effectively.
✨Understand the Brand Landscape
Familiarise yourself with Shiseido's brands and their positioning in the market. Be prepared to discuss recent consumer trends in the beauty industry and how they could impact Shiseido's strategy. This shows your genuine interest and proactive approach.
✨Build Relationships
The role involves collaboration across various teams. Think of examples where you've successfully built relationships with stakeholders, especially in cross-functional settings. Highlight your communication and influencing skills to show you're a team player.
