Senior Brand Manager - NARS
Senior Brand Manager - NARS

Senior Brand Manager - NARS

London Full-Time 43200 - 72000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead the NARS Complexion category, driving brand strategies and innovative campaigns.
  • Company: Shiseido is a top global cosmetics company with a rich heritage and diverse brands.
  • Benefits: Enjoy 26 days holiday, flexible working, private medical insurance, and generous discounts.
  • Why this job: Join a dynamic team focused on beauty innovation and impactful marketing strategies.
  • Qualifications: 2+ years in marketing, preferably in beauty, with strong communication and analytical skills.
  • Other info: Shiseido values diversity and offers support for all applicants.

The predicted salary is between 43200 - 72000 £ per year.

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  • Act as the UK strategic lead for the NARS Complexion category, ensuring full alignment with global brand vision while tailoring strategies to local market dynamics.
  • Lead the development and execution of comprehensive brand strategies, identifying growth opportunities and driving innovation across all touchpoints.
  • Influence global and regional campaign strategies, POSM development, and creative execution through deep consumer insights and market intelligence.
  • Own the GTM strategy for all Complexion campaigns, defining messaging, creative priorities, and ensuring cross-functional alignment across departments.
  • Lead high-impact, complex projects such as NPD launches and the Free Standing Store strategy, including international coordination, and crisis management, ensuring timely and effective execution.

Brand Manager, Complexion – NARS
ORGANISATION
Reports to: Senior Marketing Manager
Manages: Marketing Coordinator
Job Location: London
Contract type: Permanent
Main Responsibilities
Brand Strategy & Leadership

  • Act as the UK strategic lead for the NARS Complexion category, ensuring full alignment with global brand vision while tailoring strategies to local market dynamics.
  • Lead the development and execution of comprehensive brand strategies, identifying growth opportunities and driving innovation across all touchpoints.
  • Influence global and regional campaign strategies, POSM development, and creative execution through deep consumer insights and market intelligence.
  • Own the GTM strategy for all Complexion campaigns, defining messaging, creative priorities, and ensuring cross-functional alignment across departments.
  • Lead high-impact, complex projects such as NPD launches and the Free Standing Store strategy, including international coordination, and crisis management, ensuring timely and effective execution.

Trade Marketing & Retail Activation

  • Lead strategic collaboration with Commercial & E-Retail teams, owning the development of retailer-specific trade plans and promotional activations.
  • Drive the creation of exclusive retailer programs (e.g., previews, sets, GWPs, in-store events), ensuring consistency and excellence across the retail calendar.
  • Oversee the execution of all retail marketing initiatives, including windows, promotional sites, and counter updates, in collaboration with VM, Retail, and Commercial teams.
  • Lead bi-annual strategy presentations, coordinating cross-functional input and delivering compelling retailer activation plans.

Media & Communications Strategy

  • Under the direction of Senior Marketing Manager, lead multi-channel media planning and execution in partnership with external media agencies and internal stakeholders, leveraging best practices & insights to optimize campaign impact.
  • Review PCA and provide strategic recommendations to the Senior Marketing Manager for future campaign optimization.
  • Drive influencer strategy in collaboration with the PR team, selecting partners, developing briefs, negotiating terms, and optimizing based on performance data and market feedback.
  • Recommend optimizations and learnings to inform future brand and media strategies.

Forecasting, Pricing & Stock Management

  • Lead forecasting for all new Complexion launches and core catalogue, ensuring alignment with commercial goals and market trends.
  • Oversee POSM and sampling strategy with larger budgets, ensuring alignment with retail strategy and consumer behavior insights.
  • Own pricing strategy and competitive analysis, driving annual pricing reviews and value proposition development.

Performance Analysis & Reporting

  • Lead post-campaign analysis, ROI tracking, and competitor benchmarking, delivering actionable insights to UK and EMEA stakeholders.
  • Provide strategic commentary on monthly retail performance and Circana data, acting as the category expert and market authority.

Budget Ownership

  • Take a leading role in the annual budget process, working closely with Finance and the Senior Marketing Manager to shape strategic investment decisions.
  • Manage day-to-day budget oversight for the Complexion category, ensuring accurate phasing, PO management, and financial compliance.
  • Provide in-depth budget tracking and reconciliation, identifying opportunities for reallocation and efficiency.

Team Leadership & Development

  • Mentor and develop Marketing Coordinator, fostering a culture of growth, collaboration, and wellbeing.
  • Support cross-functional team development through knowledge sharing, coaching, and leadership in key strategic initiatives.

Experience Required
We are looking for someone with experience in marketing and well versed in the above responsibilities, preferably within beauty. This role would be well suited to someone who has been operating at a Brand Manager level for approximately 2 years due to the level of responsibilities.

  • Team worker, passionate and driven with excellent communication and presentation skills and a strong commercial acumen
  • Ability to influence and negotiate at all levels
  • Resourceful and generous with their dedication, passion and energy
  • Self-starter and positive spirit with great ability to influence and negotiate
  • Ability to multitask, work at pace and with ambiguity
  • Extremely high degree of attention to detail and organisation
  • Excellent English, written and spoken
  • Advanced knowledge of Microsoft Office

The Benefits You’ll Love

  • 26 days holiday + bank holidays + your birthday day off
  • Holiday buy – up to 5 days
  • Day off when you get married or move house
  • Generous contributory pension scheme – match up to 8%
  • Annual performance related bonus
  • Private medical insurance with Vitality
  • Enhanced parental allowance
  • Generous product allocation & discount
  • Life Assurance up to x4 your salary
  • Flexible Friday finish
  • Flexible & hybrid working
  • Wellbeing programmes
  • Annual performance and development reviews so you know your career is going in the right direction

About Shiseido Group
Our mission : Beauty Innovations for a Better World
Click here to learn more about our brands
Founded in 1872 in Japan, Shiseido Group is within the Top 5 leading cosmetics companies in the world and aims to inspire a life of beauty and culture. Operating in 120 countries with 42,000 employees and 70 nationalities, Shiseido offers a unique selection of Skincare, Makeup and Fragrance brands with a projected turnover over £7.0bn in 2022. Celebrating 150 years of heritage in 2022, Shiseido constantly creates high-quality, safe and innovative cosmetics and develop brands deeply loved by people from all over the world, in line with our mission: Beauty Innovations for a Better World. Did you know that Shiseido is the most awarded company in terms of innovation with a record 31 FSCC Awards?
Shiseido UK & Ireland plays a central role in the EMEA region and is biggest affiliate, leading the Digital acceleration agenda thanks to a team of local experts, but is also constantly reinventing its Retail footprint in the world Nr4 biggest beauty market.
To deliver our strong Growth & Profitability ambitions, we will follow 4 strategic streams

  • Leverage our unique portfolio of premium Beauty brands across all 3 categories
  • Stay agile and capture new retail opportunities
  • Customer-driven decisions
  • Create a great place to work in Beauty

OUR PRINCIPLES
Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success
OUR PRINCIPLES serve as the working principles that every Shiseido employee must follow. These eight working principles – known as \”TRUST 8\” – are based on the idea that mutual trust is the key to succeeding in OUR MISSION.
Click here to learn more about Our Principles and The Shiseido Philosophy
At Shiseido, we are committed to fostering an inclusive and diverse workplace where all employees feel valued, respected, and empowered. We believe that a diverse workforce enhances our creativity, innovation, and overall success. We welcome applications from individuals of all backgrounds, regardless of race, ethnicity, gender, age, sexual orientation, disability, religion, or any other characteristic protected by law.
We are dedicated to providing equal employment opportunities and ensuring that our hiring practices reflect our commitment to diversity and inclusion. Together, we can build a vibrant and dynamic team that reflects the diverse world we serve.
If you need any support or adjustments during your application, please get in touch with us and we will be happy to support you.
As users of the disability confident scheme, we guarantee to interview all disabled applicants who meet the minimum criteria for the position applied to.

Seniority level

  • Seniority level

    Mid-Senior level

Employment type

  • Employment type

    Full-time

Job function

  • Job function

    Marketing and Sales

  • Industries

    Personal Care Product Manufacturing

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Senior Brand Manager - NARS employer: Shiseido

Shiseido is an exceptional employer, offering a vibrant work culture in the heart of London that fosters creativity and innovation. With a commitment to employee growth through mentorship and development opportunities, Shiseido provides a comprehensive benefits package including generous holiday allowances, flexible working arrangements, and a strong focus on wellbeing. Join a diverse team at one of the world's leading cosmetics companies, where your contributions will directly impact the beauty industry while being part of a mission-driven organisation dedicated to 'Beauty Innovations for a Better World.'
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Contact Detail:

Shiseido Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Senior Brand Manager - NARS

Tip Number 1

Familiarise yourself with the NARS brand and its product lines, especially the Complexion category. Understanding their unique selling points and current market positioning will help you articulate how your experience aligns with their strategic goals during discussions.

Tip Number 2

Network with professionals in the beauty industry, particularly those who have experience with NARS or Shiseido. Attend industry events or engage on platforms like LinkedIn to build connections that could provide insights or referrals for the role.

Tip Number 3

Stay updated on the latest trends in beauty marketing and consumer behaviour. Being able to discuss recent innovations or successful campaigns can demonstrate your passion and knowledge during interviews.

Tip Number 4

Prepare to showcase your leadership skills and project management experience. Think of specific examples where you've successfully led a team or managed a complex project, as these are crucial for the Senior Brand Manager role.

We think you need these skills to ace Senior Brand Manager - NARS

Brand Strategy Development
Market Analysis
Consumer Insights
Cross-Functional Collaboration
Project Management
Trade Marketing
Retail Activation
Media Planning
Influencer Marketing
Budget Management
Performance Analysis
Presentation Skills
Negotiation Skills
Attention to Detail
Advanced Microsoft Office Skills

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in brand management, particularly within the beauty industry. Emphasise your strategic leadership skills and any successful campaigns you've led.

Craft a Compelling Cover Letter: In your cover letter, express your passion for the NARS brand and how your experience aligns with the role's responsibilities. Mention specific examples of how you've driven innovation and growth in previous positions.

Showcase Your Analytical Skills: Since the role involves performance analysis and reporting, include examples of how you've used data to inform marketing strategies or improve campaign outcomes in your application.

Highlight Team Leadership Experience: If you have experience mentoring or leading teams, make sure to include this in your application. Discuss how you've fostered collaboration and development within your team, as this is a key aspect of the role.

How to prepare for a job interview at Shiseido

Understand the Brand's Vision

Before the interview, make sure you thoroughly understand NARS' brand vision and values. Familiarise yourself with their product lines, especially in the Complexion category, and be prepared to discuss how your strategies can align with their global vision while catering to local market dynamics.

Showcase Your Strategic Thinking

Be ready to demonstrate your ability to develop and execute comprehensive brand strategies. Prepare examples from your past experiences where you've identified growth opportunities or driven innovation, particularly in the beauty sector, to illustrate your strategic mindset.

Highlight Cross-Functional Collaboration

This role requires collaboration across various departments. Share specific instances where you've successfully worked with cross-functional teams, such as Commercial, E-Retail, and PR, to achieve common goals. Emphasise your communication skills and ability to influence stakeholders at all levels.

Prepare for Performance Analysis Discussions

Since the role involves performance analysis and reporting, be prepared to discuss how you've tracked ROI and conducted post-campaign analyses in previous roles. Bring insights on how you've used data to inform future strategies and improve campaign effectiveness.

Senior Brand Manager - NARS
Shiseido
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  • Senior Brand Manager - NARS

    London
    Full-Time
    43200 - 72000 £ / year (est.)

    Application deadline: 2027-08-11

  • S

    Shiseido

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