At a Glance
- Tasks: Drive omnichannel retail strategy and execute innovative campaigns across various channels.
- Company: Join Shiseido, a top cosmetics company with a rich heritage and diverse culture.
- Benefits: Enjoy 26 days holiday, flexible working, and generous discounts on products.
- Other info: Collaborative environment with strong growth opportunities and a commitment to diversity.
- Why this job: Make a real impact in the beauty industry while developing your career.
- Qualifications: Experience in retail media or omnichannel marketing is a plus.
The predicted salary is between 50000 - 65000 € per year.
MISSION
The OmniChannel Activation Manager will be responsible for owning and driving the omnichannel retail strategy for key strategic retailers. This role will involve making strategic decisions on media inventory placements across various channels and measuring the ROI and incremental sales uplift. The ideal candidate will have a deep understanding of account management, omnichannel execution, strong analytical skills, and a proven track record of driving successful retail media campaigns.
MAIN RESPONSIBILITIES
- Strategic Planning: Develop and implement the omnichannel retail strategy in alignment with business objectives and key retailer partnerships for relevant division. Liaise with brands on retailer and market needs based on brand objectives and then project manage the requirement gaps of the commercial team to produce and deliver tailored retailer strategies; assets, target demographics, vehicle mechanics, and KCP strategies.
- Media Inventory Management: Make strategic decisions on media inventory placements across various channels, including in-store, online, and third-party platforms aligning these to Retailer capabilities and digital trends tapping into partnership road map goals.
- Campaign Execution: Execute best-in-class execution adapted to each Retailer's context. Plan, execute, and optimize retail campaigns to drive brand awareness, customer engagement, and sales growth aligning with Commercial and Brand Strategy both digitally and in-store driving a 360 experience along the customer path to purchase.
- Performance Measurement: Measure and analyze strategic audiences, ROI and incremental sales uplift of retail campaigns on a monthly basis. Use data-driven insights to refine strategies and improve performance for YTG plans.
- Collaboration: Work closely with cross-functional teams, including sales, marketing, digital and communications teams, to ensure alignment and integration of omnichannel strategies.
- Retailer Relationships: Build and maintain strong relationships with key retail partners to maximize media opportunities in-store and online to drive collaborative initiatives.
- Budget Management: Manage the retail trade budget for assigned brand, ensuring efficient allocation of resources and maximizing return on investment for all future activities.
- Reporting: Provide regular monthly reports and insights to Senior Leads on the performance of retail campaigns and their impact on business objectives.
EXPERIENCE REQUIRED
- Experience within National Account management and/or retail media, omnichannel marketing, or a related role within the beauty or FMCG industry.
- Experience managing Digital / E-Retail relationships and in a commercial market or digitally focused role or within an e-retailer is advantageous.
- Excellent communication skills with an ability to manage multiple stakeholders both externally and internally.
- Exceptional attention to detail and highly organised.
- Proactive, pragmatic and analytical mindset.
- Positive, collaborative, can-do attitude, a team player but able to work autonomously.
- Experience leading digital upskilling and training desirable.
- Aware of digital and e-retail trends, retail media experience desirable.
- Strong analytical skills with the ability to interpret complex data and make strategic decisions.
- Proven track record of managing successful retail omnichannel campaigns and driving measurable results.
- Proficiency in using marketing analytics tools and platforms.
- Strong project management skills with the ability to manage multiple projects simultaneously.
- Deep understanding of omnichannel marketing principles and practices.
THE BENEFITS YOU’LL LOVE
- 26 days holiday + bank holidays + your birthday day off.
- Holiday buy – up to 5 days.
- Day off when you get married or move house.
- Generous contributory pension scheme – match up to 8%.
- Private medical insurance with Vitality.
- Enhanced parental allowance.
- Generous product allocation & discount.
- Life Assurance up to x4 your salary.
- Flexible Friday finish.
- Flexible & hybrid working.
- Wellbeing programmes.
- Annual performance and development reviews.
ABOUT SHISEIDO GROUP
Founded in 1872 in Japan, Shiseido Group is within the Top 5 leading cosmetics companies in the world and aims to inspire a life of beauty and culture. Operating in 120 countries with 42,000 employees and 70 nationalities, Shiseido offers a unique selection of Skincare, Makeup and Fragrance brands with a projected turnover over £7.0bn in 2022.
At Shiseido, we are committed to fostering an inclusive and diverse workplace where all employees feel valued, respected, and empowered. We believe that a diverse workforce enhances our creativity, innovation, and overall success. We welcome applications from individuals of all backgrounds, regardless of race, ethnicity, gender, age, sexual orientation, disability, religion, or any other characteristic protected by law.
Omnichannel Activation Manager employer: Shiseido
Shiseido Group is an exceptional employer, offering a vibrant work culture that prioritises employee well-being and growth. With generous benefits such as 26 days of holiday, flexible working options, and a commitment to diversity and inclusion, employees are empowered to thrive in their careers while contributing to innovative beauty solutions. Located in the heart of the UK beauty market, Shiseido provides unique opportunities for collaboration and professional development within a globally recognised brand.
StudySmarter Expert Advice🤫
We think this is how you could land Omnichannel Activation Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more people you know, the better your chances of landing that Omnichannel Activation Manager role.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies showcasing your successful retail media campaigns. This will help you stand out during interviews and demonstrate your analytical prowess and strategic thinking.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or mentors to refine your answers and boost your confidence. Focus on how your experience aligns with the responsibilities of the role, especially in omnichannel execution.
✨Tip Number 4
Apply through our website! We love seeing applications directly from candidates who are genuinely interested in joining our team. Plus, it shows you're proactive and keen to be part of our mission at Shiseido.
We think you need these skills to ace Omnichannel Activation Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Omnichannel Activation Manager role. Highlight your experience in omnichannel marketing and retail media, and show us how your skills align with our mission and values.
Showcase Your Analytical Skills:Since this role requires strong analytical abilities, don’t shy away from sharing specific examples of how you've used data to drive successful campaigns. We love numbers, so let’s see those metrics!
Be Authentic:We want to get to know the real you! Use your application to express your personality and passion for the beauty industry. A genuine touch can make a big difference in standing out from the crowd.
Apply Through Our Website:For the best chance of success, make sure to apply directly through our website. This way, we can easily track your application and ensure it gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Shiseido
✨Know Your Omnichannel Stuff
Make sure you brush up on omnichannel marketing principles and practices. Understand how different channels work together to create a seamless customer experience. Be ready to discuss specific examples of successful campaigns you've managed.
✨Data is Your Best Friend
Since this role involves measuring ROI and sales uplift, be prepared to talk about your analytical skills. Bring examples of how you've used data to drive decisions in past roles, and be ready to discuss the tools you’ve used for marketing analytics.
✨Showcase Your Project Management Skills
This position requires strong project management abilities. Think of instances where you've successfully managed multiple projects simultaneously. Highlight your organisational skills and how you keep everything on track, especially when working with cross-functional teams.
✨Build Relationships Like a Pro
The ability to build and maintain relationships with key retail partners is crucial. Prepare to share how you've fostered strong partnerships in previous roles. Discuss your approach to collaboration and how you ensure alignment with various stakeholders.
