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For Companies At a Glance
- Tasks: Execute press and influencer strategies to boost brand engagement and awareness.
- Company: Join Shiseido, a leading global cosmetics company with a rich heritage.
- Benefits: Enjoy 26 days holiday, competitive salary, and opportunities for professional growth.
- Other info: Dynamic role with a focus on creativity and strategic thinking in a collaborative environment.
- Why this job: Make an impact in the beauty industry while working with top influencers and brands.
- Qualifications: Experience in Beauty PR and strong relationships with online press and influencers required.
The predicted salary is between 36000 - 60000 ÂŁ per year.
MISSION
Following direction and guidance from the Senior Communications & Digital Engagement Manager, the Assistant Communications & Digital Engagement Manager will execute the annual press and influencer strategy for Shiseido and Drunk Elephant brands in order to increase EMV PR rankings and brand engagement with the aim to enhance awareness within the industry.
ABOUT SHISEIDO UK
Founded in 1872 in Japan, Shiseido is one of the top leading cosmetics companies in the world and aims to inspire a life of beauty and culture. Operating in 120 countries with 45,000 employees and 70 nationalities, Shiseido offers a unique selection of skin care, makeup and fragrance resulting in over 1 trillion yen of net sales in 2017. Thanks to 146 years of heritage, Shiseido constantly creates high-quality, highly functional, safe and innovative cosmetics and develops brands deeply loved by people from all over the world.
Shiseido UK & Ireland is currently the largest affiliate in the EMEA region with a diverse portfolio of 11 brands in the UK across all categories. Supporting our One Shiseido Mission, Beauty Innovations for a Better World, Shiseido UK & Ireland has committed to a vision which will be delivered through 4 strategic streams:
- Create a great place to work in Beauty
- Customer driven focus to meet and exceed expectations
- Champion Omni-channel through a seamless offering across all customer touchpoints
- Deliver sustainable growth and profitability of our brands
ORGANISATION
Reports to: Senior Communications & Digital Engagement Manager
Job Location: Shiseido Group London Head Office
Contract type: Fixed Term
MAIN RESPONSIBILITIES
MEDIA/INFLUENCER RELATIONS
Supporting the Senior Communications & Digital Engagement Manager to achieve annual KPIs and ranking increases YoY. Cultivate and maintain strong influencer and press relationships achieving strong ROI on coverage. With the Senior Communications & Digital Engagement Manager, support the execution of influencer strategies (seeding and events both local and Global) with the goal of driving EMV and sales with key retail partners. Liaise with relevant stakeholders and support on paid-for campaigns with influencers. Assist with the execution of PR & Communications initiatives, including product launches & strategic events. Identify opportunities to target new influencers and generate social media coverage in new and unique ways. Manage image and sample requests with the support of the Communications & Digital Engagement Coordinator.
PRESS OFFICE
Take ownership of PR monitoring & reporting, overseeing the Communications & Digital Engagement Coordinator in tracking and monitoring coverage, as well as contributing to the monthly editorial reports and press launch reports. Work with Communications & Digital Engagement Coordinator to manage the timely send out of all press mailers to all lead times. Organise Press and Influencer seeding, events and Global trips (travel/accommodation) alongside Senior Communications & Digital Engagement Manager and with Global contacts. Support with annual budget alongside Senior Communications & Digital Engagement Manager, to ensure that all POs are raised and receipted on a monthly basis. Demonstrate strategic capabilities to work creatively, commercially and editorially to suit the needs of the business i.e. identifying the correct titles per launch strategy to generate maximum commercial ROI. Supporting the Senior Communications & Digital Engagement Manager, work to achieve annual editorial coverage and business KPIs. Cultivate and maintain strong press relationships, influencer relationships and makeup artist contacts. Manage the execution of PR & Communications initiatives, including product launches & strategic events. Day-to-day liaison with Global and EMEA teams, including delivery of all required assets. Draft all event recaps for approval by the Senior Communications & Digital Engagement Manager. Provide in-depth monthly Influencer engagement analysis using available analysis systems. Proven experience with Tribe Dynamics and DMR or similar analysis tools preferable. Provide the UK, Global and EMEA teams with competitive analysis on influencer engagement. Management of the Communications & Digital Engagement Intern to manage PR cupboard stock and pre-series for new launches, manage all press send outs and new launch mailouts, and ensure that all contact databases are constantly up-to-date.
PROFILE, SKILLS AND EXPERIENCE REQUIRED
Solid proven experience in Beauty PR including strong relationships with online press and influencers. Excellent understanding of social media sphere with a solid knowledge of leading UK influencer strategies. Excellent verbal, interpersonal and written communication skills with a high level of attention to detail. Ability to think strategically and act independently to drive brand goals. Highly organised with the ability to multi-task and work under short deadlines whilst quickly identifying priorities and sticking to deadlines. Budget Management and understanding of SAP ideal but not a requirement. A good understanding of the beauty industry with a high level of creative energy and out-of-the-box thinking. Experience across luxury, skincare, colour and fragrance pillars specifically. Alignment with the group’s “Trust8” working principles: Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success.
THE BENEFITS YOU’LL LOVE
26 days holiday +
Interim Assistant Communications and Digital Engagement Manager in London employer: Shiseido
Contact Detail:
Shiseido Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Interim Assistant Communications and Digital Engagement Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the beauty PR world. Attend events, join online forums, and don’t be shy to reach out to influencers or industry professionals on social media. You never know who might help you land that dream job!
✨Tip Number 2
Show off your skills! When you get the chance to chat with potential employers, make sure to highlight your experience in managing press relationships and executing successful campaigns. Bring examples of your work to the table – it’s all about proving you can deliver results!
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like Shiseido or Drunk Elephant, and express your interest in working with them. A little initiative can go a long way in making a lasting impression.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you. By applying directly, you’ll ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team!
We think you need these skills to ace Interim Assistant Communications and Digital Engagement Manager in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the role. Highlight your experience in beauty PR and any relevant influencer relationships you have. We want to see how your skills align with our mission at Shiseido!
Show Off Your Creativity: This role is all about innovative thinking! Don’t be afraid to showcase your creative ideas in your application. Whether it’s a unique approach to influencer engagement or a fresh take on PR strategies, let us see your flair!
Be Clear and Concise: When writing your application, keep it straightforward. Use clear language and get to the point quickly. We appreciate attention to detail, so make sure there are no typos or errors in your submission!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the info you need about the role and our company culture there!
How to prepare for a job interview at Shiseido
✨Know Your Brands Inside Out
Before the interview, dive deep into Shiseido and Drunk Elephant. Understand their brand values, recent campaigns, and what sets them apart in the beauty industry. This knowledge will help you demonstrate your passion and alignment with their mission.
✨Showcase Your PR Skills
Prepare specific examples of your past PR successes, especially in beauty. Highlight how you've cultivated relationships with influencers and press, and be ready to discuss strategies that drove engagement and ROI. This will show you can hit the ground running.
✨Be Ready for Creative Problem-Solving
Expect questions that assess your strategic thinking and creativity. Think of scenarios where you had to come up with innovative solutions under pressure. Sharing these experiences will illustrate your ability to think outside the box, which is crucial for this role.
✨Demonstrate Your Organisational Skills
Given the fast-paced nature of the role, be prepared to discuss how you manage multiple tasks and deadlines. Share tools or methods you use to stay organised, and provide examples of how you've successfully juggled various projects in the past.