At a Glance
- Tasks: Lead the development of a customer-centric CRM strategy for top beauty brands.
- Company: Join Shiseido, a global leader in cosmetics with a rich heritage.
- Benefits: Gain valuable experience in a dynamic environment with potential for growth.
- Other info: Collaborate with diverse teams and work on innovative campaigns.
- Why this job: Make an impact on customer engagement and brand loyalty in the beauty industry.
- Qualifications: Experience in CRM within premium brands and strong analytical skills required.
The predicted salary is between 40500 - 49500 £ per year.
ABOUT SHISEIDO
Founded in 1872 in Japan, Shiseido is one of the top leading cosmetics companies in the world and aims to inspire a life of beauty and culture.
Operating in about 120 countries with 45 000 employees and 70 nationalities, Shiseido offers a unique selection of skin care, makeup and fragrance resulting in over 1 trillion yen of net sales in 2017.
Thanks to 146 years of heritage, Shiseido constantly creates high-quality, highly functional, safe and innovative cosmetics and develop brands deeply loved by people from all over the world.
Shiseido UK & Ireland is currently the largest affiliate in the EMEA region with a diverse portfolio of 11 brands in the UK across all categories.
Supporting our One Shiseido Mission, Beauty Innovations for a Better World, Shiseido UK & Ireland has committed to a vision which will be delivered through 4 strategic streams:
- Create a great place to work in Beauty
- Customer driven focus to meet and exceed expectations
- Champion Omni-channel through a seamless offering across all customer touchpoints
- Deliver sustainable growth and profitability of our brands
Our first strength is make-up with our NARS brand.
We are also growing fast in fragrance with brands such as Dolce & Gabbana, Issye Miyake and Narciso Rodriguez as well as winning market share in Skincare with Shiseido and the recently spectacular launch of Cle de Peau Beaute in Harrods.
Drunk Elephant joins our portfolio in 2021 which supports our ambition and objective to be the Top5 Beauty Group in the UK.
Our clients include high-street retailers such as Department Stores, drugstores & chains as well as online pure players and specialty stores.
We also have 8 boutiques and 2 direct e-commerce websites.
- ORGANISATION
- Reports to: Digital Director
- Job Location: Shiseido Group London Head Office
- CANDIDATES AVAILABLE IMMEDIATELY OR WITHIN 4 WEEKS
- MAIN RESPONSIBILITIES
- Develop and implement the audience driven UKI CRM strategy on own channels and strategic Key Accounts to maximise active customer engagement, retention, CLTV and revenue growth
- Manage and optimise the customer database, ensuring data integrity, segmentation, and GDPR compliance
- Lead data acquisition and enrichment initiatives onsite and in-store in collaboration with EMEA and wider UK business
- Plan and deliver targeted, multi-channel campaigns to deliver revenue growth and improved profit (email, SMS, loyalty) on own channels and support omni-channel team on strategic key accounts
- Design and manage customer journeys across the full lifecycle - acquisition, onboarding, retention, reactivation, and win-back for our direct channel and strategic key accounts
- Partner with Brand, Commercial, Omni-Channel Activation, Digital, and E-commerce teams to ensure cohesive customer communication and campaign alignment
- Collaborate with Global and EMEA teams to ensure communications reflect brand tone, visual identity, and premium positioning
- Monitor and analyse CRM performance, reporting on KPIs such as open rates, conversion, CLV, and churn on direct channel and strategic key accounts providing regular customer data insights to our UKI, EMEA and Global teams
- Lead personalisation and automation initiatives to deliver tailored customer experiences at scale.
- Manage and own agency relationships in collaboration with EMEA ensuring ways of working, briefing, reporting and campaign optimisation are adhered to.
- Lead, manage and develop the Email Deployment Executive within the central digital team
- Keep abreast of industry trends, CRM technology, and innovations in customer engagement within beauty, luxury, and retail.
- PROFILE, SKILLS AND EXPERIENCE REQUIRED
- Proven CRM experience within a premium/luxury beauty, fashion, or lifestyle brand.
- Strong understanding of customer segmentation, lifecycle marketing, and retention strategies
- Hands-on experience with leading CRM platforms (Salesforce preferred)
- Excellent analytical skills with the ability to interpret data and translate insights into action
- Strong project management, communication and organisational skills, with the ability to manage multiple campaigns and stakeholders simultaneously
- Creative mindset with a keen eye for detail and appreciation of premium brand aesthetics.
- Experience of managing at least one person directly or indirectly
- Understanding of GDPR and UK data protection regulations
- Strong communication skills, both written and verbal
- Exceptional attention to detail and highly organised, proactive, pragmatic with an analytical mindset
- Positive, collaborative, can-do attitude, passionate about customer data and customer experience
- Alignment with the group's "Trust8" working principles: Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success.
- Interim CRM Manager (MULTIBRAND)
FOLLOW our Linked In Page for Company updates : https://www. linkedin. com/company/shiseido-uki/ UKI Shiseido
- 6 MONTHS POSITION
- MISSION
The CRM Manager will be responsible for developing and delivering the UKI customer-centric CRM strategy that drives loyalty, retention, and lifetime value.
You will lead the planning, execution, and optimisation of CRM campaigns across email, SMS on direct and indirect channels, ensuring communications are personalised, data-driven, and aligned with NARS, Shiseido and Drunk Elephants premium positioning.
- UKI Shiseido
- 6 MONTHS POSITION
- MISSION
The CRM Manager will be responsible for developing and delivering the UKI customer-centric CRM strategy that drives loyalty, retention, and lifetime value.
You will lead the planning, execution, and optimisation of CRM campaigns across email, SMS on direct and indirect channels, ensuring communications are personalised, data-driven, and aligned with NARS, Shiseido and Drunk Elephants premium positioning.
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Interim CRM Manager (Multibrand) employer: SHISEIDO
Shiseido UK & Ireland is an exceptional employer, offering a vibrant work culture that fosters personal and professional growth within the beauty industry. As an HR Apprentice, you will benefit from a supportive environment with access to a recognised CIPD apprenticeship, generous holiday allowance, and hybrid working options, making it an ideal place for those looking to kickstart their career in HR.
StudySmarter Expert Advice🤫
We think this is how you could land Interim CRM Manager (Multibrand)
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
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We think you need these skills to ace Interim CRM Manager (Multibrand)
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at SHISEIDO from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at SHISEIDO specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at SHISEIDO
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at SHISEIDO, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show SHISEIDO you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure SHISEIDO that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for SHISEIDO, so think on your feet and don't hesitate to showcase your creativity!
