At a Glance
- Tasks: Drive brand awareness and retail growth for NARS through innovative marketing strategies.
- Company: Join Shiseido, a top global cosmetics leader with a rich heritage.
- Benefits: Enjoy 26 days holiday, flexible working, and generous discounts on products.
- Other info: Mentorship opportunities and a culture that values collaboration and creativity.
- Why this job: Be part of a dynamic team shaping the future of beauty in the UK market.
- Qualifications: Degree-level education and experience in product marketing, preferably in beauty.
The predicted salary is between 36000 - 60000 £ per year.
MISSION
To assist in the development & implementation of marketing programmes that drive brand awareness, recruit new users to brand, and support retail sales growth across all UK & ROI.
ABOUT SHISEIDO GROUP
Our mission: Beauty Innovations for a Better World. Founded in 1872 in Japan, Shiseido Group is within the Top 5 leading cosmetics companies in the world and aims to inspire a life of beauty and culture. Operating in 120 countries with 42,000 employees and 70 nationalities, Shiseido offers a unique selection of Skincare, Makeup and Fragrance brands. Celebrating 150 years of heritage in 2022, Shiseido constantly creates high-quality, safe and innovative cosmetics and develops brands deeply loved by people from all over the world.
ABOUT NARS
Created in 1994 in New York by visionary makeup artist François NARS, NARS Cosmetics is one of the leading and most respected brands in the world of makeup artistry.
ORGANISATION
Reports to: Head of Marketing
Manages: Marketing Intern
Job Location: London
Contract type: Permanent
MAIN RESPONSIBILITIES
- STRATEGY AND MANAGEMENT: Responsible for managing the NARS Colour category, ensuring full alignment with global brand vision while tailoring strategies to local market dynamics.
- TRADE MARKETING & RETAIL ACTIVATION: Lead strategic collaboration with Commercial & Omnichannel teams, owning the development of retailer-specific trade plans and promotional activations for the Colour Category.
- MEDIA & COMMUNICATIONS STRATEGY: Under the direction of Head of Marketing, lead multi-channel media execution in partnership with external media agencies and internal stakeholders.
- FORECASTING, PRICING & STOCK MANAGEMENT: Lead forecasting process for all new Colour launches and core colour catalogue, ensuring alignment with commercial goals and market trends.
- PERFORMANCE ANALYSIS & REPORTING: Lead post-campaign analysis, ROI tracking, and competitor benchmarking, delivering actionable insights to UK and EMEA stakeholders.
- BUDGET MANAGEMENT: Manage day-to-day Marketing budget for the Colour category, ensuring accurate phasing, PO management, and financial compliance.
- TEAM LEADERSHIP & DEVELOPMENT: Mentor and develop Marketing Intern, fostering a culture of growth, collaboration, and wellbeing.
PROFILE
Educated to degree level. Strong experience in a previous Product marketing role, preferably within beauty. Team worker, passionate and driven with excellent communication and presentation skills and a strong commercial acumen. Resourceful and generous with their dedication, passion and energy. Self-starter and positive spirit with great ability to influence and negotiate. Ability to multitask, work at pace and with ambiguity. Extremely high degree of attention to detail and organisation. Excellent English, written and spoken. Commercial with sound business acumen. Creative with an eye for detail. Advanced knowledge of Microsoft Office (PowerPoint, Excel, Word).
Alignment with the group’s “Trust8” working principles: Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success.
The benefits you’ll love…
26 days holiday + bank holidays + your birthday day off. Holiday buy – up to 5 days. Day off when you get married or move house. Generous contributory pension scheme – match up to 8%. Annual performance related bonus. Private medical insurance with Vitality. Enhanced parental allowance. Generous product allocation & discount. Life Assurance up to x4 your salary. Flexible Friday finish. Flexible & hybrid working. Wellbeing programmes. Annual performance and development reviews so you know your career is going in the right direction.
Brand Manager - NARS employer: Shiseido
Shiseido Group is an exceptional employer, offering a vibrant work culture that champions creativity and collaboration in the heart of London. With a commitment to employee growth through mentorship and development opportunities, Shiseido provides a comprehensive benefits package including generous holiday allowances, flexible working arrangements, and a strong focus on wellbeing. Join us at Shiseido, where your passion for beauty can thrive in a dynamic environment that values innovation and integrity.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager - NARS
✨Tip Number 1
Network like a pro! Get out there and connect with people in the beauty industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your passion for the brand! When you land that interview, make sure to express your love for NARS and its products. Share your thoughts on their latest campaigns and how you can contribute to their mission of beauty innovations. It’ll show you’re not just another candidate!
✨Tip Number 3
Prepare for those tricky questions! Research common interview questions for brand managers and practice your responses. Think about how your experience aligns with the role and be ready to discuss specific examples of your past successes in marketing.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a thank-you email to express your appreciation for the opportunity. It’s a great way to keep your name fresh in their minds and shows you’re genuinely interested in the position. Plus, it’s just good manners!
We think you need these skills to ace Brand Manager - NARS
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Brand Manager role at NARS. Highlight your marketing experience, especially in beauty, and don’t forget to showcase any successful campaigns you've led!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about the NARS brand and how you can contribute to our mission of driving brand awareness and retail sales growth. Be genuine and let your personality come through.
Showcase Your Creativity:As a Brand Manager, creativity is key! Include examples of innovative marketing strategies or campaigns you've developed in the past. This will help us see how you think outside the box and can bring fresh ideas to the table.
Apply Through Our Website:We encourage you to apply directly through our website for the best chance of getting noticed. It’s super easy and ensures your application goes straight to the right people. Plus, we love seeing candidates who take that extra step!
How to prepare for a job interview at Shiseido
✨Know Your Brand Inside Out
Before the interview, dive deep into NARS and Shiseido's brand values, product lines, and recent campaigns. Understanding their mission of 'Beauty Innovations for a Better World' will help you align your answers with their vision and demonstrate your passion for the brand.
✨Showcase Your Marketing Savvy
Prepare to discuss your previous marketing experiences, especially in the beauty industry. Be ready to share specific examples of how you've driven brand awareness or sales growth, as this role is all about strategic marketing and retail activation.
✨Be Ready for Creative Problem-Solving
Expect questions that assess your ability to think creatively under pressure. Prepare scenarios where you've had to adapt marketing strategies based on consumer insights or market trends, showcasing your resourcefulness and commercial acumen.
✨Demonstrate Team Spirit and Leadership
As this role involves mentoring and collaboration, be prepared to discuss your experience working in teams. Highlight instances where you've led projects or supported colleagues, reflecting the culture of growth and collaboration that Shiseido values.
