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- Tasks: Lead brand strategy and execution for NARS Complexion in the UK.
- Company: Join Shiseido, a top global cosmetics company with a rich heritage since 1872.
- Benefits: Enjoy 26 days holiday, flexible working, and generous product discounts.
- Why this job: Be part of a dynamic team driving beauty innovations and making a social impact.
- Qualifications: Relevant marketing experience, strong communication skills, and a passion for beauty required.
- Other info: Diversity and inclusion are at our core; we welcome applicants from all backgrounds.
The predicted salary is between 42000 - 84000 ÂŁ per year.
MissionTo assist in the development & implementation of marketing programmes that drive brand awareness, recruit new users to brand, and support retail sales growth across all UK & ROI.
About Shiseido GroupFounded in 1872 in Japan, Shiseido Group is within the Top 5 leading cosmetics companies in the world and aims to inspire a life of beauty and culture. Operating in 120 countries with 42,000 employees and 70 nationalities, Shiseido offers a unique selection of Skincare, Makeup and Fragrance brands with a projected turnover over ÂŁ7.0bn in 2022. Celebrating 150 years of heritage in 2022, Shiseido constantly creates highâquality, safe, and innovative cosmetics and develops brands deeply loved by people from all around the world, in line with its mission: Beauty Innovations for a Better World.
OrganizationReports to: Head of Marketing
Manages: Marketing Intern
Job Location: London
Contract type: Permanent
Main Responsibilities
Responsible for managing the NARS Colour category, ensuring full alignment with global brand vision while tailoring strategies to local market dynamics.
Influence global and regional campaign strategies, POSM development, and creative execution through deep consumer insights and market intelligence.
Own the Go To Market strategy for all Colour campaigns, defining messaging, creative priorities, and ensuring crossâfunctional alignment across departments.
Maintain a product assortment that reflects the needs of each channel, particularly speciality stores.
In liaison with Global Marketing / Design teams and Head of Marketing, manage the production of local support tools.
Trade Marketing & Retail Activation
Lead strategic collaboration with Commercial & Omnichannel teams, owning the development of retailerâspecific trade plans and promotional activations for the Colour Category.
Drive the creation of exclusive retailer programs (e.g., previews, sets, GWPs, inâstore events), ensuring consistency and excellence across the retail calendar.
Oversee the execution of all retail marketing initiatives, including windows, promotional sites, and counter updates, in collaboration with VM, Omnichannel, and Commercial teams in line with the category strategy.
Present the Marketing launches at biâannual Retailer strategy presentations, coordinating crossâfunctional input to ensure compelling retailer activation plans.
Media & Communications Strategy
Under the direction of Head of Marketing, lead multiâchannel media execution in partnership with external media agencies and internal stakeholders, leveraging best practices & insights to optimize campaign impact.
Understand media campaign performance and results, to suggest learnings for future campaigns.
Drive paid Influencer strategy in collaboration with the PR team, aligning on Influencer partners, developing paid content briefs, and usage plans & media rights.
Forecasting, Pricing & Stock Management
Lead forecasting process for all new Colour launches and core colour catalogue, ensuring alignment with commercial goals and market trends.
Oversee POSM and sampling for the category, ensuring alignment with retail strategy and consumer behaviour insights.
Manage pricing strategy and competitive analysis, present to Senior Marketing Managers as well offering insight into wider environment.
Performance Analysis & Reporting
Lead postâcampaign analysis, ROI tracking, and competitor benchmarking, delivering actionable insights to UK and EMEA stakeholders.
Provide strategic commentary on monthly retail performance and Circana data, acting as the category expert and market authority.
Budget Management
Manage dayâtoâday Marketing budget for the Colour category, ensuring accurate phasing, PO management, and financial compliance.
Provide inâdepth budget tracking and reconciliation, identifying opportunities for reallocation and efficiency.
Team Leadership & Development
Mentor and develop Marketing Intern, fostering a culture of growth, collaboration, and wellbeing.
Support crossâfunctional team development through knowledge sharing, coaching, and leadership in key strategic initiatives.
Profile
Educated to degree level
Strong experience in a previous Product marketing role, preferably within beauty
Team worker, passionate and driven with excellent communication and presentation skills and a strong commercial acumen
Resourceful and generous with their dedication, passion and energy
Selfâstarter and positive spirit with great ability to influence and negotiate
Ability to multitask, work at pace and with ambiguity
Extremely high degree of attention to detail and organisation
Excellent English, written and spoken
Commercial with sound business acumen
Creative with an eye for detail
Advanced knowledge of Microsoft Office (PowerPoint, Excel, Word)
Alignment with the group\âs Trust8 working principles: Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success
The Benefits You\âll LoveâŚ
26 days holiday + bank holidays + your birthday day off
Holiday buy â up to 5 days
Day off when you get married or move house
Generous contributory pension scheme â match up to 8%
Annual performance related bonus
Private medical insurance with Vitality
Enhanced parental allowance
Generous product allocation & discount
Life Assurance up to x4 your salary
Flexible Friday finish
Flexible & hybrid working
Wellbeing programmes
Annual performance and development reviews so you know your career is going in the right direction
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Brand Manager - NARS employer: Shiseido
Contact Detail:
Shiseido Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Brand Manager - NARS
â¨Tip Number 1
Familiarise yourself with NARS' brand identity and values. Understanding their unique positioning in the beauty market will help you tailor your approach and demonstrate how your vision aligns with theirs during interviews.
â¨Tip Number 2
Network with professionals in the beauty industry, especially those who have experience with NARS or similar brands. Attend industry events or engage on platforms like LinkedIn to build connections that could provide insights or referrals.
â¨Tip Number 3
Stay updated on current trends in the beauty sector, particularly in complexion products. Being able to discuss recent innovations or successful campaigns will showcase your passion and knowledge during discussions with the hiring team.
â¨Tip Number 4
Prepare to discuss specific examples of your past marketing successes, particularly those involving brand strategy and retail activation. Highlighting measurable outcomes will demonstrate your capability to drive results in a similar role.
We think you need these skills to ace Brand Manager - NARS
Some tips for your application đŤĄ
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly within the beauty industry. Emphasise your achievements in brand strategy, trade marketing, and team leadership to align with the responsibilities of the Brand Manager role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the NARS brand and your understanding of the beauty market. Discuss how your skills and experiences make you a perfect fit for leading the Complexion category and driving innovation.
Highlight Key Skills: In your application, focus on key skills such as communication, negotiation, and project management. Provide specific examples of how you've successfully influenced campaigns or led cross-functional teams in previous roles.
Showcase Your Analytical Abilities: Demonstrate your ability to analyse performance data and market trends. Mention any experience you have with forecasting, budget management, or post-campaign analysis, as these are crucial for the role.
How to prepare for a job interview at Shiseido
â¨Understand the Brand
Before your interview, make sure you have a solid understanding of NARS as a brand. Familiarise yourself with their product lines, especially the Complexion category, and be ready to discuss how you can align local strategies with their global vision.
â¨Showcase Your Strategic Thinking
Be prepared to discuss specific examples from your past experience where you've developed and executed successful brand strategies. Highlight your ability to identify growth opportunities and drive innovation, as these are key responsibilities for the role.
â¨Demonstrate Cross-Functional Collaboration
Since the role involves working closely with various teams, share examples of how you've successfully collaborated with different departments in previous roles. Emphasise your communication skills and ability to influence stakeholders at all levels.
â¨Prepare for Performance Analysis Questions
Expect questions about how you approach performance analysis and reporting. Be ready to discuss how you've tracked ROI, conducted post-campaign analyses, and provided actionable insights in your previous positions.