At a Glance
- Tasks: Lead exciting marketing projects and drive brand growth for Drunk Elephant.
- Company: Join a vibrant beauty brand known for its innovative products.
- Benefits: Enjoy 26 days holiday, flexible working, and generous discounts.
- Other info: Diverse and inclusive workplace with great career development opportunities.
- Why this job: Be part of a creative team making waves in the beauty industry.
- Qualifications: Degree level education and retail marketing experience preferred.
The predicted salary is between 36000 - 60000 £ per year.
Overview
UKI Brand Manager Drunk Elephant
Organisation
- Reports to: UKI Marketing Manager Drunk Elephant
- Job Location: London
- Contract type: Permanent
Responsibilities
- TRADE MARKETING: Own and manage trade calendar for all retailers in line with EMEA and UKI launch objectives to drive brand awareness and sales growth. Collaborate with the Marketing Manager and Commercial teams to develop well-paced Marketing calendars per retailer, incorporating national events, product previews, and exclusive retailer offers.
- Project leadership: Work with EMEA, RMs, NAMs, Training and Event teams to execute projects and reach successful completion (new launches, POS, events, trade advertising, GWPs).
- Collaborate with NAMs to ensure exclusives and promotional offers are in place for anniversary retail activity or key trading periods.
- Develop an understanding of trade customers’ requirements to maximise brand inclusion in their activities.
- Coordinate with Operations to ensure excellence in the execution of launches and promotions.
- Manage the development and implementation of windows and promotional sites alongside VM.
- BRAND MANAGEMENT: Be part of the local brand guardians for Drunk Elephant in the UKI and act as a key local contact.
- Ensure consistency of brand standards across all marketing platforms.
- Manage launches and activities within budget to achieve measurable ROI.
- Support Marketing Manager with planning and implementation of timely advertising campaigns; assist with briefing and management of media plan in line with Global guidelines and UK brand objectives.
- Collaborate with Digital team on online retailers’ activities and Social Media to maintain consistency.
- Maintain a product assortment reflecting the needs of each channel.
- Present launch plans at retailer strategy meetings and ensure all new launches are supported with retailers.
- Coordinate with EMEA and local VM teams on counter design and Visual Merchandising sites and activities.
- FORECAST PLANNING & PRICING: Present forecast bulletins to the wider sales team ahead of forecasting, clarifying global strategy and rationale.
- Share NPD insights with Marketing and Product Analyst and review quantities ahead of final sign-off from Marketing Manager, Marketing Director, and Commercial Director.
- Conduct research and pricing competitive tracking; provide insights to inform price increase strategy.
- Maintain and manage price ladders history of competition for all newness including limited editions and holidays.
- MEDIA EXECUTION & SUPPORT: Help plan, brief, and execute the media plan; liaise with media agency partners, EMEA & Global and local design agencies to fulfill asset requests per channel; assess campaign performance for future learnings.
- ANALYSIS & REPORTING: Manage post-campaign analysis of major launches for UK, EMEA and Global teams; coordinate with cross-functional teams to measure ROI and share insights; collate monthly updates on competitor initiatives; lead monthly brand reporting shared with stakeholders and EMEA.
- ADMINISTRATION: Manage POSM allocation by door for each launch and lead Operations for implementation; oversee Drunk Elephant budget trackers under MM supervision; process POs and invoices with Finance; manage 1 Marketing Coordinator.
Experience
- Educated to degree level or equivalent
- Strong experience in a previous retail marketing role, preferably within beauty
- Commercial with sound business acumen
- Excellent communication skills at all levels
- Ability to work collaboratively, to influence and negotiate
- Ability to multi-task in a busy environment
- Creative with an eye for detail
- Excellent organisational skills
- Team spirit & can-do attitude
- Advanced knowledge of Microsoft Office (Excel, PowerPoint, Word)
- A strong interest and passion for the beauty industry
Benefits
- 26 days holiday + bank holidays + your birthday day off
- Holiday buy – up to 5 days
- Day off when you get married or move house
- Generous contributory pension scheme – match up to 8%
- Annual performance related bonus
- Private medical insurance with Vitality
- Enhanced parental allowance
- Generous product allocation & discount
- Life Assurance up to x4 your salary
- Flexible Friday finish
- Flexible & hybrid working
- Wellbeing programmes
- Annual performance and development reviews
We are committed to fostering an inclusive and diverse workplace where all employees feel valued, respected, and empowered. We believe that a diverse workforce enhances our creativity, innovation, and overall success.
We welcome applications from individuals of all backgrounds, regardless of race, ethnicity, gender, age, sexual orientation, disability or religion and are proud to promote a culture which supports and appreciates people from all backgrounds. We are always open to flexible working, part time arrangements and any adjustments which you might need to get the best experience whilst at work.
We are dedicated to providing equal employment opportunities and ensuring that our hiring practices reflect our commitment to diversity and inclusion.
We are proud to be recognised as a disability confident employer and have a number of internal employee forums which promote advocacy for our teams. If you need any support or adjustments during your application, please get in touch with us and we will be happy to support you.
OUR HIRING PROCESS
Once you have applied for the role, our in house recruitment team will screen your CV. We will do our best to get back to all candidates who apply, however in some cases it may not be possible due to the high volume of applications. If you have not heard back from us within 30 days of your application, unfortunately this may be because you have not been successful on this occasion.
If your CV is shortlisted, then you will be contacted by our recruitment team. They will arrange a pre-screening call, to explore your motivation, suitability and role expectations. After the pre-screen, your application will be reviewed by the hiring manager. Successful applicants will be invited to at least 1 interview. Preferably, we would like to meet you in person and give you the opportunity to test your commute as well as see your potential place of work. In some cases, we may invite you to an assessment centre or to present your ideas as a business presentation.
Please note: If you do not have the right to work in the UK and would require sponsorship for this role then you must ensure you meet UKVI requirements for the position which may include having a degree level qualification. Please reach out if you need further information on this and whether we offer sponsorship.
KEEN TO KNOW MORE?
- Click here to learn more about our brands
- Click here to learn more about Our Principles and The Shiseido Philosophy
Brand Manager - Drunk Elephant in City of London employer: Shiseido
As a Brand Manager for Drunk Elephant in London, you will thrive in a dynamic and inclusive work environment that champions creativity and collaboration. With generous benefits such as 26 days of holiday, flexible working arrangements, and a strong commitment to employee development, we empower our team members to grow and succeed while making a meaningful impact in the beauty industry.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager - Drunk Elephant in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the beauty industry, especially those connected to Drunk Elephant. Attend events, join online forums, and don’t be shy about sliding into DMs on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your passion for the brand! When you get that interview, make sure to highlight your love for Drunk Elephant and the beauty industry. Share your thoughts on their products and how you can contribute to their success. Authenticity goes a long way!
✨Tip Number 3
Prepare for the unexpected! Interviews can throw curveballs, so practice answering tricky questions. Think about how you’d handle trade marketing challenges or collaborate with teams. The more prepared you are, the more confident you’ll feel!
✨Tip Number 4
Don’t forget to follow up! After your interview, send a thank-you email to express your appreciation for the opportunity. It’s a great way to keep your name fresh in their minds and show that you’re genuinely interested in the role. Plus, it’s just good manners!
We think you need these skills to ace Brand Manager - Drunk Elephant in City of London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Brand Manager role at Drunk Elephant. Highlight your relevant experience in retail marketing and any specific achievements that align with the responsibilities listed in the job description.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to express your passion for the beauty industry and how your skills can contribute to Drunk Elephant's success. Be sure to mention why you’re excited about this specific role.
Showcase Your Team Spirit:We love collaboration at StudySmarter! In your application, share examples of how you've worked effectively in teams, influenced others, or negotiated successfully. This will show us you have the can-do attitude we’re looking for.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way to ensure your application gets into the right hands. Plus, it shows you’re serious about joining our team at Drunk Elephant.
How to prepare for a job interview at Shiseido
✨Know Your Brand Inside Out
Before the interview, dive deep into Drunk Elephant's brand values, product lines, and recent campaigns. Being able to discuss specific products and how they align with the brand's ethos will show your genuine interest and understanding of the company.
✨Prepare for Trade Marketing Questions
Since the role involves managing trade calendars and collaborating with various teams, be ready to discuss your experience in trade marketing. Think of examples where you've successfully executed marketing strategies or managed projects that drove sales growth.
✨Showcase Your Analytical Skills
The job requires analysis and reporting on campaign performance. Be prepared to talk about how you've used data to inform decisions in previous roles. Bring examples of how you’ve conducted post-campaign analyses and what insights you derived from them.
✨Demonstrate Team Spirit and Collaboration
This role is all about working with different teams, so highlight your collaborative experiences. Share stories that showcase your ability to influence and negotiate effectively, as well as how you’ve contributed to a positive team environment.
