Brand Manager - Designer Fragrance

Brand Manager

Narciso Rodriguez, and Zadig & Voltaire

MISSION

As Brand Manager, you will help drive the marketing and brand strategy for Narciso Rodriguez and Zadig & Voltaire businesses in the UK, ensuring all parties are aligned and working towards the same goals; to achieve annual sales and profit targets.

ORGANISATION

Reports to: Marketing Director

Manages: Shared Marketing Coordinator and Intern

(Marketing Coordinator dotted lines to BM, Intern directly reporting to the BM)

Job Location: London (minimum 3 days in the office)

Contract type: Permanent

MAIN RESPONSIBILITIES

UK NATIONAL MARKETING PLANS

• Work with Marketing Director to translate EMEA strategy into an actionable marketing plan for the UK.
• Develop launch strategies by retailer in liaison with the Commercial team to maximize business opportunities.
• Identify local market needs and develop local activations with the National Account Team to support brand growth.
• Understand trade customer requirements to maximize brand inclusion in their activities, working with NAMs on exclusives and promotional offers during key trading periods.

MEDIA

• Manage the media budget and define and execute media plans with Regional stakeholders and the Media agency.
• Coordinate with PR on influencer selection and briefing for paid media content.

FORECASTING & STOCK MANAGEMENT

• Provide insights and benchmarks for newness forecasting based on retail and product performance data.
• Manage POSM forecast within budget.
• Oversee trade marketing sampling forecast and allocation planning with NAMs.
• Ensure catalog forecasts are updated based on business needs and activations.
• Account for pre-series needs and oversee forecasts for merchandising elements managed by Visual Merchandising and PR teams.

MERCHANDISING

• Collaborate with Visual Merchandising on local initiatives like counter design, displays, and decorations.

PRICING & COMPETITION

• Monitor industry pricing strategies and oversee annual pricing reviews for UK & Ireland.
• Coordinate competitor tracking on marketing, events, online strategy, and PR activities.

ANALYSIS AND REPORTING

• Track and analyze UK ROI on initiatives and launches; inform future decisions.
• Report analysis to EMEA to support regional insights.
• Coordinate with the team on NPD reports and competitor analysis to identify opportunities.

BUDGET MANAGEMENT

• Manage daily marketing budgets, ensuring compliance and timely updates.
• Support annual budget planning and reconciliation with Finance.

EXPERIENCE REQUIRED

• Relevant marketing experience, preferably in beauty.
• Strong communication, presentation skills, and commercial acumen.
• Influencing and negotiating skills at all levels.
• Resourceful, passionate, and energetic.
• Self-starter with the ability to multitask and work under ambiguity.
• High attention to detail and organization.
• Excellent English skills, both written and spoken.
• Advanced Microsoft Office skills.

THE BENEFITS YOU\’LL LOVE

• 26 days holiday + bank holidays + your birthday off.
• Holiday buy-up to 5 days.
• Off for marriage or moving house.
• Generous pension scheme (up to 8% match).
• Performance bonus, private medical, parental allowance, product discounts, life assurance, flexible hours, hybrid working, wellbeing programs, and career development reviews.

ABOUT SHISEIDO GROUP

Our mission: Beauty Innovations for a Better World.

Founded in 1872 in Japan, part of the Top 5 cosmetics companies globally, operating in 120 countries with 42,000 employees. Our brands span Skincare, Makeup, and Fragrance, with a projected turnover over £7.0bn in 2022. Celebrating 150 years of heritage, we focus on high-quality, innovative cosmetics deeply loved worldwide. Shiseido UK & Ireland leads digital growth and retail innovation in the region, guided by our principles: Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, and Applaud Success, known as \’TRUST 8\’.

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