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For Companies At a Glance
- Tasks: Drive marketing strategies for luxury fragrance brands in the UK.
- Company: Join Shiseido Group, a top global cosmetics company with a rich heritage.
- Benefits: Enjoy 26 days holiday, flexible hours, and generous perks like product discounts.
- Why this job: Be part of a dynamic team shaping brand growth and innovation in beauty.
- Qualifications: Relevant marketing experience, strong communication skills, and a passion for beauty required.
- Other info: Hybrid working model with a vibrant office culture in London.
The predicted salary is between 36000 - 60000 £ per year.
As Brand Manager, you will help drive the marketing and brand strategy for Narciso Rodriguez and Zadig & Voltaire businesses in the UK, ensuring all parties are aligned and working towards the same goals; to achieve annual sales and profit targets.
Organisation
- Reports to: Marketing Director
- Manages: Shared Marketing Coordinator and Intern (Marketing Coordinator dotted lines to BM, Intern directly reporting to the BM)
- Job Location: London (minimum 3 days in the office)
- Contract type: Permanent
Main Responsibilities
- UK National Marketing Plans: Work with Marketing Director to translate EMEA strategy into an actionable marketing plan for the UK. Develop launch strategies by retailer in liaison with the Commercial team to maximize business opportunities. Identify local market needs and develop local activations with the National Account Team to support brand growth. Understand trade customer requirements to maximize brand inclusion in their activities, working with NAMs on exclusives and promotional offers during key trading periods.
- Media: Manage the media budget and define and execute media plans with Regional stakeholders and the Media agency. Coordinate with PR on influencer selection and briefing for paid media content.
- Forecasting & Stock Management: Provide insights and benchmarks for newness forecasting based on retail and product performance data. Manage POSM forecast within budget. Oversee trade marketing sampling forecast and allocation planning with NAMs. Ensure catalog forecasts are updated based on business needs and activations. Account for pre-series needs and oversee forecasts for merchandising elements managed by Visual Merchandising and PR teams.
- Merchandising: Collaborate with Visual Merchandising on local initiatives like counter design, displays, and decorations.
- Pricing & Competition: Monitor industry pricing strategies and oversee annual pricing reviews for UK & Ireland. Coordinate competitor tracking on marketing, events, online strategy, and PR activities.
- Analysis and Reporting: Track and analyze UK ROI on initiatives and launches; inform future decisions. Report analysis to EMEA to support regional insights. Coordinate with the team on NPD reports and competitor analysis to identify opportunities.
- Budget Management: Manage daily marketing budgets, ensuring compliance and timely updates. Support annual budget planning and reconciliation with Finance.
Experience Required
- Relevant marketing experience, preferably in beauty.
- Strong communication, presentation skills, and commercial acumen.
- Influencing and negotiating skills at all levels.
- Resourceful, passionate, and energetic.
- Self-starter with the ability to multitask and work under ambiguity.
- High attention to detail and organization.
- Excellent English skills, both written and spoken.
- Advanced Microsoft Office skills.
The Benefits You'll Love
- 26 days holiday + bank holidays + your birthday off.
- Holiday buy-up to 5 days.
- Off for marriage or moving house.
- Generous pension scheme (up to 8% match).
- Performance bonus, private medical, parental allowance, product discounts, life assurance, flexible hours, hybrid working, wellbeing programs, and career development reviews.
About Shiseido Group
Our mission: Beauty Innovations for a Better World. Founded in 1872 in Japan, part of the Top 5 cosmetics companies globally, operating in 120 countries with 42,000 employees. Our brands span Skincare, Makeup, and Fragrance, with a projected turnover over £7.0bn in 2022. Celebrating 150 years of heritage, we focus on high-quality, innovative cosmetics deeply loved worldwide. Shiseido UK & Ireland leads digital growth and retail innovation in the region, guided by our principles: Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, and Applaud Success, known as 'TRUST 8'.
Brand Manager - Designer Fragrance employer: Shiseido
Contact Detail:
Shiseido Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager - Designer Fragrance
✨Tip Number 1
Familiarise yourself with the brands you'll be managing, Narciso Rodriguez and Zadig & Voltaire. Understand their unique selling points, target audience, and current market positioning. This knowledge will help you demonstrate your passion and insight during interviews.
✨Tip Number 2
Network within the beauty and fragrance industry. Attend relevant events, webinars, or trade shows to connect with professionals who can provide insights or even referrals. Building relationships can give you an edge in landing the job.
✨Tip Number 3
Stay updated on the latest trends in the beauty and fragrance market. Follow industry news, subscribe to relevant publications, and engage with thought leaders on social media. This will not only prepare you for interviews but also show your commitment to the field.
✨Tip Number 4
Prepare to discuss your experience with budget management and marketing strategies. Be ready to share specific examples of how you've successfully managed campaigns or projects in the past, as this will highlight your suitability for the role.
We think you need these skills to ace Brand Manager - Designer Fragrance
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant marketing experience, especially in the beauty sector. Emphasise your communication and presentation skills, as well as any experience with budget management and analysis.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the fragrance industry and how your skills align with the responsibilities of the Brand Manager role. Mention specific examples of past successes in marketing that demonstrate your ability to drive brand growth.
Showcase Your Analytical Skills: Since the role involves tracking ROI and analysing market trends, include examples of how you've used data to inform marketing strategies in previous positions. This will show your potential employer that you can make data-driven decisions.
Highlight Team Collaboration: The job requires working closely with various teams, so be sure to mention any experience you have in cross-functional collaboration. Discuss how you've successfully worked with sales, PR, or visual merchandising teams to achieve common goals.
How to prepare for a job interview at Shiseido
✨Know Your Brands
Familiarise yourself with Narciso Rodriguez and Zadig & Voltaire. Understand their brand values, target audience, and recent marketing campaigns. This will help you demonstrate your passion and knowledge during the interview.
✨Showcase Your Marketing Skills
Prepare to discuss your relevant marketing experience, especially in the beauty sector. Be ready to share specific examples of successful campaigns you've managed and how they align with the responsibilities of the Brand Manager role.
✨Demonstrate Analytical Thinking
Since the role involves tracking ROI and analysing market data, be prepared to discuss how you approach data analysis. Bring examples of how you've used insights to inform marketing strategies or improve performance in previous roles.
✨Highlight Your Communication Skills
As a Brand Manager, you'll need to influence various stakeholders. Practice articulating your thoughts clearly and confidently. Consider preparing a brief presentation on a marketing strategy you would propose for one of the brands to showcase your communication prowess.
