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- Tasks: Lead brand communities and micro-influencer programs to boost engagement and sales.
- Company: Shiseido is a top global cosmetics company, inspiring beauty and culture since 1872.
- Benefits: Enjoy 26 days holiday, flexible working, private medical insurance, and generous discounts.
- Why this job: Join a dynamic team driving social commerce and community engagement in the beauty industry.
- Qualifications: Experience in influencer marketing and digital communications; beauty industry experience preferred.
- Other info: Shiseido values diversity and inclusion, welcoming applicants from all backgrounds.
The predicted salary is between 32000 - 46000 £ per year.
Join to apply for the Advocacy Manager role at Shiseido
Join to apply for the Advocacy Manager role at Shiseido
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MISSION
Working with the Digital Director, the Advocacy Manager is responsible for building and managing strong brand communities driving brand love and sales including consumer communities and micro-influencer programs across multiple brands. The advocacy manager will also be responsible for leading livestreaming and developing the business’s social commerce program driving engagement and conversion.
Reports to: Digital Director
Job Location: Shiseido Group London Head Office
Contract type: Permanent
Main Responsibilities
- Define and lead the UKI Advocacy strategy in collaboration with the Digital Director and EMEA.
- Manage and scale our NARS and Drunk Elephant micro-influencer programs. Build monthly program planner to ensure engagement and retention of advocates resulting in driving EMV, content and sales via affiliation for our brands. Work closely with PR and marketing ensuring the program is optimized for success.
- Animate and mediate our brand Consumer Community Hubs and local Facebook community. Ensure weekly schedule of events to drive engagement and user-generated content, product reviews, competitions, live streaming, and product discovery
- Develop in platform social commerce strategy (tiktok shop) and champion testing across relevant brands.
- Be the review champion across all touchpoints focusing on increasing volume and improving average review score. Ensure positive and negative reviews are responded to in a timely manner and work to improve customer satisfaction.
- Manage approvals and communication plan to NARS Pro Community. Build a program encouraging this community to develop branded content and consumer recruitment. Work closely with Education to drive artistry recruitment and event schedule.
- Champion social innovation and lead the business on driving ‘win on social’ strategy.
- Manage live streaming events schedule utilising online channels to drive engagement, new customer acquisition, and sales.
- Manage social first video and static UGC content for use across owned channels eg. Onsite and CRM. Work closely with education & artistry on planning content in line with marketing calendar and trends.
- Be the advocacy and community-building champion. Provide A Centralised Point Of Contact For Marketing, Retail, Education, PR, Customer Care & E-Beauty Consultants Community Motivating Monthly Meetings To Share Best Practices and improve consumer experience and advocacy.
Experience Required
- Understanding of influencer marketing, consumer engagement, digital communications, and customer service.
- Experience in a similar role, beauty industry expeirence would be preferable but not essential
- Experience analysing results data, able to quickly turn findings into concrete recommendations
- A drive to develop Social Commerce leveraging new tools and technologies to develop commercial objectives via social channels, platforms, and communities – from beauty advisors to brand superfans
- Strong communicator with an ability to present ideas and strategy in an impactful way
- Ability to manage multiple stakeholders across global, regional, and local teams in order to achieve cohesion
- Experience in managing agencies and budgets
- Proactive, pragmatic, and analytical mindset with a positive, collaborative, can-do attitude
- Lots of energy to find new ways to connect with our customers and drive the business!
The Benefits You’ll Love
- 26 days holiday + bank holidays + your birthday day off
- Holiday buy – up to 5 days
- Day off when you get married or move house
- Generous contributory pension scheme – match up to 8%
- Annual performance related bonus
- Private medical insurance with Vitality
- Enhanced parental allowance
- Generous product allocation & discount
- Life Assurance up to x4 your salary
- Flexible Friday finish
- Flexible & hybrid working
- Wellbeing programmes
- Annual performance and development reviews so you know your career is going in the right direction
About Shiseido Group
Our mission : Beauty Innovations for a Better World
Click here to learn more about our brands
Founded in 1872 in Japan, Shiseido Group is within the Top 5 leading cosmetics companies in the world and aims to inspire a life of beauty and culture. Operating in 120 countries with 42,000 employees and 70 nationalities, Shiseido offers a unique selection of Skincare, Makeup and Fragrance brands with a projected turnover over £7.0bn in 2022. Celebrating 150 years of heritage in 2022, Shiseido constantly creates high-quality, safe and innovative cosmetics and develop brands deeply loved by people from all over the world, in line with our mission: Beauty Innovations for a Better World. Did you know that Shiseido is the most awarded company in terms of innovation with a record 31 FSCC Awards?
Shiseido UK & Ireland plays a central role in the EMEA region and is biggest affiliate, leading the Digital acceleration agenda thanks to a team of local experts, but is also constantly reinventing its Retail footprint in the world Nr4 biggest beauty market.
To deliver our strong Growth & Profitability ambitions, we will follow 4 strategic streams
- Leverage our unique portfolio of premium Beauty brands across all 3 categories
- Stay agile and capture new retail opportunities
- Customer-driven decisions
- Create a great place to work in Beauty
OUR PRINCIPLES
Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success
OUR PRINCIPLES serve as the working principles that every Shiseido employee must follow. These eight working principles – known as \”TRUST 8\” – are based on the idea that mutual trust is the key to succeeding in OUR MISSION.
Click here to learn more about Our Principles and The Shiseido Philosophy
At Shiseido, we are committed to fostering an inclusive and diverse workplace where all employees feel valued, respected, and empowered. We believe that a diverse workforce enhances our creativity, innovation, and overall success. We welcome applications from individuals of all backgrounds, regardless of race, ethnicity, gender, age, sexual orientation, disability, religion, or any other characteristic protected by law.
We are dedicated to providing equal employment opportunities and ensuring that our hiring practices reflect our commitment to diversity and inclusion. Together, we can build a vibrant and dynamic team that reflects the diverse world we serve.
If you need any support or adjustments during your application, please get in touch with us and we will be happy to support you.
As users of the disability confident scheme, we guarantee to interview all disabled applicants who meet the minimum criteria for the position applied to.
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Advocacy Manager employer: Shiseido
Contact Detail:
Shiseido Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Advocacy Manager
✨Tip Number 1
Familiarise yourself with Shiseido's brand values and mission. Understanding their commitment to beauty innovations and community engagement will help you align your advocacy strategies with their goals, making you a more appealing candidate.
✨Tip Number 2
Network with current or former employees of Shiseido, especially those in similar roles. They can provide valuable insights into the company culture and expectations, which can help you tailor your approach during interviews.
✨Tip Number 3
Stay updated on the latest trends in influencer marketing and social commerce. Being knowledgeable about current tools and technologies will demonstrate your proactive attitude and readiness to drive Shiseido's advocacy strategy forward.
✨Tip Number 4
Prepare to discuss specific examples of how you've successfully built brand communities or managed micro-influencer programs in the past. Concrete examples will showcase your experience and ability to deliver results in a similar role.
We think you need these skills to ace Advocacy Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Advocacy Manager position at Shiseido. Tailor your application to highlight relevant experience in influencer marketing, community engagement, and social commerce.
Craft a Compelling CV: Your CV should clearly showcase your experience in managing brand communities and micro-influencer programs. Use specific examples that demonstrate your ability to drive engagement and sales through innovative strategies.
Write a Strong Cover Letter: In your cover letter, express your passion for the beauty industry and your understanding of Shiseido's mission. Highlight how your skills align with their needs, particularly in digital communications and customer engagement.
Showcase Your Analytical Skills: Since the role requires analysing results data, include examples in your application that demonstrate your analytical mindset. Discuss how you've turned data insights into actionable strategies in previous roles.
How to prepare for a job interview at Shiseido
✨Understand the Brand
Before your interview, take some time to research Shiseido and its brands. Familiarise yourself with their values, mission, and recent campaigns. This will help you demonstrate your genuine interest in the company and how you can contribute to their advocacy strategy.
✨Showcase Your Influencer Marketing Knowledge
Since the role involves managing micro-influencer programs, be prepared to discuss your experience with influencer marketing. Share specific examples of successful campaigns you've led or been a part of, and highlight your understanding of how to engage and retain advocates.
✨Prepare for Data-Driven Discussions
The Advocacy Manager role requires analysing results data to make recommendations. Brush up on your analytical skills and be ready to discuss how you've used data to drive decisions in previous roles. Bring examples of metrics you've tracked and how they influenced your strategies.
✨Demonstrate Strong Communication Skills
As a strong communicator, you'll need to present ideas and strategies effectively. Practice articulating your thoughts clearly and confidently. Consider preparing a brief presentation on a relevant topic to showcase your ability to convey information in an impactful way.
