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- Tasks: Lead brand strategy for NARS Complexion, driving innovation and market alignment.
- Company: Join Shiseido Group, a top global cosmetics leader with a rich 150-year heritage.
- Benefits: Enjoy 26 days holiday, flexible working, private medical insurance, and a generous pension scheme.
- Why this job: Be part of a dynamic team shaping beauty innovations that impact lives worldwide.
- Qualifications: Experience in marketing, strong communication skills, and a passion for beauty required.
- Other info: Diversity and inclusion are core values; all backgrounds are encouraged to apply.
The predicted salary is between 43200 - 72000 £ per year.
Job Description
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Senior Brand Manager – NARS
Date: 30 Jul 2025
Location: London
Senior Brand Manager, Complexion – NARS
ORGANISATION
Reports to: Senior Marketing Manager
Job Location: London
Contract type: Permanent
MAIN RESPONSIBILITIES
Brand Strategy & Leadership
- Act as the UK strategic lead for the NARS Complexion category, ensuring full alignment with global brand vision while tailoring strategies to local market dynamics.
- Lead the development and execution of comprehensive brand strategies, identifying growth opportunities and driving innovation across all touchpoints.
- Influence global and regional campaign strategies, POSM development, and creative execution through deep consumer insights and market intelligence.
- Own the GTM strategy for all Complexion campaigns, defining messaging, creative priorities, and ensuring cross-functional alignment across departments.
- Lead high-impact, complex projects such as NPD launches and the Free Standing Store strategy, including international coordination, and crisis management, ensuring timely and effective execution.
Trade Marketing & Retail Activation
- Lead strategic collaboration with Commercial & E-Retail teams, owning the development of retailer-specific trade plans and promotional activations.
- Drive the creation of exclusive retailer programs (e.g., previews, sets, GWPs, in-store events), ensuring consistency and excellence across the retail calendar.
- Oversee the execution of all retail marketing initiatives, including windows, promotional sites, and counter updates, in collaboration with VM, Retail, and Commercial teams.
- Lead bi-annual strategy presentations, coordinating cross-functional input and delivering compelling retailer activation plans.
Media & Communications Strategy
- Under the direction of Senior Marketing Manager, lead multi-channel media planning and execution in partnership with external media agencies and internal stakeholders, leveraging best practices & insights to optimize campaign impact.
- Review PCA and provide strategic recommendations to the Senior Marketing Manager for future campaign optimization.
- Drive influencer strategy in collaboration with the PR team, selecting partners, developing briefs, negotiating terms, and optimizing based on performance data and market feedback.
- Recommend optimizations and learnings to inform future brand and media strategies.
- Lead forecasting for all new Complexion launches and core catalogue, ensuring alignment with commercial goals and market trends.
- Oversee POSM and sampling strategy with larger budgets, ensuring alignment with retail strategy and consumer behavior insights.
- Own pricing strategy and competitive analysis, driving annual pricing reviews and value proposition development.
Performance Analysis & Reporting
- Lead post-campaign analysis, ROI tracking, and competitor benchmarking, delivering actionable insights to UK and EMEA stakeholders.
- Provide strategic commentary on monthly retail performance and Circana data, acting as the category expert and market authority.
Budget Ownership
- Take a leading role in the annual budget process, working closely with Finance and the Senior Marketing Manager to shape strategic investment decisions.
- Manage day-to-day budget oversight for the Complexion category, ensuring accurate phasing, PO management, and financial compliance.
- Provide in-depth budget tracking and reconciliation, identifying opportunities for reallocation and efficiency.
- Mentor and develop Marketing Coordinator, fostering a culture of growth, collaboration, and wellbeing.
- Support cross-functional team development through knowledge sharing, coaching, and leadership in key strategic initiatives.
EXPERIENCE REQUIRED
- Relevant experience in marketing with strong career progression; preferably within beauty
- Team worker, passionate and driven with excellent communication and presentation skills and a strong commercial acumen
- Ability to influence and negotiate at all levels
- Resourceful and generous with their dedication, passion and energy
- Self-starter and positive spirit with great ability to influence and negotiate
- Ability to multitask, work at pace and with ambiguity
- Extremely high degree of attention to detail and organisation
- Excellent English, written and spoken
- Advanced knowledge of Microsoft Office
THE BENEFITS YOU’LL LOVE
- 26 days holiday + bank holidays + your birthday day off
- Holiday buy – up to 5 days
- Day off when you get married or move house
- Generous contributory pension scheme – match up to 8%
- Annual performance related bonus
- Private medical insurance with Vitality
- Enhanced parental allowance
- Life Assurance up to x4 your salary
- Flexible Friday finish
- Flexible & hybrid working
- Annual performance and development reviews so you know your career is going in the right direction
ABOUT SHISEIDO GROUP
Our mission : Beauty Innovations for a Better World
Founded in 1872 in Japan, Shiseido Group is within the Top 5 leading cosmetics companies in the world and aims to inspire a life of beauty and culture. Operating in 120 countries with 42,000 employees and 70 nationalities, Shiseido offers a unique selection of Skincare, Makeup and Fragrance brands with a projected turnover over £7.0bn in 2022 . Celebrating 150 years of heritage in 2022, Shiseido constantly creates high-quality, safe and innovative cosmetics and develop brands deeply loved by people from all over the world, in line with our mission: Beauty Innovations for a Better World. Did you know that Shiseido is the most awarded company in terms of innovation with a record 31 FSCC Awards?
Shiseido UK & Ireland plays a central role in the EMEA region and is biggest affiliate, leading the Digital acceleration agenda thanks to a team of local experts, but is also constantly reinventing its Retail footprint in the world Nr4 biggest beauty market.
To deliver our strong Growth & Profitability ambitions, we will follow 4 strategic streams
1. Leverage our unique portfolio of premium Beauty brands across all 3 categories
2. Stay agile and capture new retail opportunities
4. Create a great place to work in Beauty
OUR PRINCIPLES
Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success
OUR PRINCIPLES serve as the working principles that every Shiseido employee must follow. These eight working principles – known as "TRUST 8" – are based on the idea that mutual trust is the key to succeeding in OUR MISSION.
At Shiseido, we are committed to fostering an inclusive and diverse workplace where all employees feel valued, respected, and empowered. We believe that a diverse workforce enhances our creativity, innovation, and overall success. We welcome applications from individuals of all backgrounds, regardless of race, ethnicity, gender, age, sexual orientation, disability, religion, or any other characteristic protected by law.
We are dedicated to providing equal employment opportunities and ensuring that our hiring practices reflect our commitment to diversity and inclusion. Together, we can build a vibrant and dynamic team that reflects the diverse world we serve.
If you need any support or adjustments during your application, please get in touch with us and we will be happy to support you.
As users of the disability confident scheme, we guarantee to interview all disabled applicants who meet the minimum criteria for the position applied to.
Job Segment: Senior Brand Manager, Brand Manager, Marketing Manager, Branding, Compliance, Marketing, Legal
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Senior Brand Manager - NARS employer: Shiseido Company, Limited
Contact Detail:
Shiseido Company, Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager - NARS
✨Tip Number 1
Familiarise yourself with NARS' brand identity and product offerings, especially in the complexion category. Understanding their unique selling points and how they position themselves in the market will help you articulate your vision for the brand during interviews.
✨Tip Number 2
Network with professionals in the beauty industry, particularly those who have experience with NARS or similar brands. Attend industry events or engage on platforms like LinkedIn to build connections that could provide insights or referrals.
✨Tip Number 3
Stay updated on current trends in beauty marketing and retail activation. Being able to discuss recent campaigns or innovations in the industry will demonstrate your passion and knowledge during discussions with the hiring team.
✨Tip Number 4
Prepare to showcase your strategic thinking and project management skills through examples from your past experiences. Highlighting successful campaigns or initiatives you've led will illustrate your capability to handle the responsibilities of a Senior Brand Manager.
We think you need these skills to ace Senior Brand Manager - NARS
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly within the beauty industry. Emphasise your achievements in brand strategy and leadership, as well as any successful campaigns you've managed.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for the NARS brand and your understanding of its market dynamics. Discuss how your skills align with the responsibilities outlined in the job description, particularly in trade marketing and media strategy.
Showcase Your Analytical Skills: Since performance analysis is a key part of the role, include examples of how you've used data to drive marketing decisions. Mention any tools or methodologies you are familiar with that relate to ROI tracking and competitor benchmarking.
Highlight Leadership Experience: As this position involves mentoring and developing a Marketing Coordinator, be sure to include any previous leadership roles or experiences where you've successfully guided a team or project. This will demonstrate your capability to foster growth and collaboration.
How to prepare for a job interview at Shiseido Company, Limited
✨Understand the Brand's Vision
Before your interview, make sure you thoroughly understand NARS' brand vision and values. Familiarise yourself with their product lines, especially the Complexion category, and be prepared to discuss how your experience aligns with their goals.
✨Showcase Your Strategic Thinking
As a Senior Brand Manager, you'll need to demonstrate your ability to develop and execute comprehensive brand strategies. Prepare examples of past projects where you've identified growth opportunities and driven innovation, highlighting your strategic thinking and leadership skills.
✨Prepare for Cross-Functional Collaboration
This role requires collaboration across various teams. Be ready to discuss your experience working with commercial, e-retail, and creative teams. Share specific examples of how you've successfully led cross-functional projects and managed stakeholder expectations.
✨Highlight Your Analytical Skills
Performance analysis is key in this role. Be prepared to talk about how you've used data to inform marketing decisions, track ROI, and benchmark against competitors. Show that you can provide actionable insights based on your analyses.
