At a Glance
- Tasks: Drive omnichannel retail strategy and execute impactful media campaigns.
- Company: Dynamic beauty and FMCG company focused on innovation and collaboration.
- Benefits: 26 days holiday, flexible working, private medical insurance, and generous pension scheme.
- Other info: Inclusive workplace committed to diversity and career growth opportunities.
- Why this job: Join a vibrant team and shape the future of retail marketing.
- Qualifications: Experience in account management, strong analytical skills, and a collaborative mindset.
The predicted salary is between 50000 - 65000 € per year.
Mission
The OmniChannel Activation Manager will be responsible for owning and driving the omnichannel retail strategy for key strategic retailers. This role will involve making strategic decisions on media inventory placements across various channels and measuring the ROI and incremental sales uplift. The ideal candidate will have a deep understanding of account management, omnichannel execution, strong analytical skills, and a proven track record of driving successful retail media campaigns.
Main Responsibilities
- Strategic Planning: Develop and implement the omnichannel retail strategy in alignment with business objectives and key retailer partnerships for relevant division. Liaise with brands on retailer and market needs based on brand objectives and then project manage the requirement gaps of commercial team to produce and deliver tailored retailer strategies; assets, target demographics, vehicle mechanics, and KCP strategies.
- Media Inventory Management: Make strategic decisions on media inventory placements across various channels, including in-store, online, and third-party platforms aligning these to Retailer capabilities and digital trends tapping into partnership road map goals.
- Campaign Execution: Execute flawless best in class execution adapted to each Retailers context. Plan, execute, and optimize retail campaigns to drive brand awareness, customer engagement, and sales growth aligning with Commercial and Brand Strategy both digitally and instore driving a 360 experience along the customer path to purchase.
- Performance Measurement: Measure and analyze strategic audiences, ROI and incremental sales uplift of retail campaigns on a monthly basis. Use data-driven insights to refine strategies and improve performance for YTG plans to ensure that we always win the 4 week battle.
- Collaboration: Work closely with cross‑functional teams, including sales, marketing, digital and communications teams, to ensure alignment and integration of omnichannel strategies.
- Retailer Relationships: Build and maintain strong relationships with key retail partners to maximize media opportunities instore and online to drive collaborative initiatives.
- Budget Management: Manage with the NAC the retail trade budget for assigned brand, ensuring efficient allocation of resources and maximizing return on investment for all future activities.
- Reporting: Provide regular monthly reports and insights to Senior Leads on the performance of retail campaigns and their impact on business objective to facilitate future best investment choices.
Experience Required
- Experience within National Account management and/or retail media, omnichannel marketing, or a related role within the beauty or FMCG industry.
- Experience managing Digital / E‑Retail relationships and in a commercial market or digitally focused role or within an e‑retailer is advantageous.
- Excellent communication skills with an ability to manage multiple stakeholders both externally and internally across regional and local teams to achieve cohesion.
- Exceptional attention to detail and highly organised.
- Proactive, pragmatic and analytical mindset.
- Positive, collaborative, can‑do attitude, a team player but able to work autonomously.
- Experience leading digital upskilling and training desirable.
- Aware of digital and e‑retail trends, retail media experience desirable.
- Strong analytical skills with the ability to interpret complex data and make strategic decisions.
- Proven track record of managing successful retail omnichannel campaigns and driving measurable results.
- Proficiency in using marketing analytics tools and platforms.
- Strong project management skills with the ability to manage multiple projects simultaneously.
- Deep understanding of omnichannel marketing principles and practices.
The Benefits You’ll Love
- 26 days holiday + bank holidays + your birthday day off
- Holiday buy – up to 5 days
- Day off when you get married or move house
- Generous contributory pension scheme – match up to 8%
- Private medical insurance with Vitality
- Enhanced parental allowance
- Life Assurance up to 4× your salary
- Flexible Friday finish
- Flexible & hybrid working
- Annual performance and development reviews so you know your career is going in the right direction
Equal Employment Opportunity Statement
We are committed to fostering an inclusive and diverse workplace where all employees feel valued, respected, and empowered. We welcome applications from individuals of all backgrounds, regardless of race, ethnicity, gender, age, sexual orientation, disability, religion, or any other characteristic protected by law. We are dedicated to providing equal employment opportunities and ensuring that our hiring practices reflect our commitment to diversity and inclusion. Together, we can build a vibrant and dynamic team that reflects the diverse world we serve. If you need any support or adjustments during your application, please get in touch with us and we will be happy to support you. As users of the disability confident scheme, we guarantee to interview all disabled applicants who meet the minimum criteria for the position applied to.
Omnichannel Activation Manager employer: Shiseido Company, Limited
As an Omnichannel Activation Manager, you will thrive in a dynamic and inclusive work environment that prioritises employee growth and well-being. With generous benefits such as 26 days of holiday, flexible working options, and a strong commitment to diversity, our company fosters a culture of collaboration and innovation, ensuring you have the support and resources needed to excel in your role and drive impactful retail strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Omnichannel Activation Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching the company and its omnichannel strategies. Show them you know their business inside out and can contribute to their goals right from day one.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with their needs, especially in retail media and campaign execution. Confidence is key, so rehearse until it feels natural.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Omnichannel Activation Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in omnichannel marketing and retail media. We want to see how your skills align with the role, so don’t hold back on showcasing your achievements!
Show Off Your Analytical Skills:Since this role involves a lot of data analysis, be sure to mention any relevant tools or methods you’ve used to measure campaign performance. We love candidates who can turn numbers into actionable insights!
Highlight Collaboration Experience:This position requires working closely with various teams, so share examples of how you've successfully collaborated in the past. We’re looking for team players who can build strong relationships both internally and externally.
Apply Through Our Website:We encourage you to submit your application through our website for the best chance of being noticed. It’s the easiest way for us to keep track of your application and get back to you quickly!
How to prepare for a job interview at Shiseido Company, Limited
✨Know Your Omnichannel Strategy
Before the interview, make sure you understand the key components of an omnichannel retail strategy. Familiarise yourself with how different channels work together to enhance customer experience and drive sales. Be ready to discuss specific examples from your past experiences where you've successfully implemented such strategies.
✨Showcase Your Analytical Skills
Since this role requires strong analytical skills, prepare to discuss how you've used data to measure campaign performance in previous roles. Bring examples of how you've interpreted complex data to make strategic decisions that led to measurable results. This will demonstrate your ability to drive ROI and incremental sales uplift.
✨Highlight Your Collaboration Experience
Collaboration is key in this role, so be prepared to share examples of how you've worked with cross-functional teams. Discuss how you’ve managed relationships with stakeholders, both internally and externally, to achieve cohesive outcomes. This will show that you can effectively liaise with various teams to implement successful campaigns.
✨Prepare for Budget Management Questions
As budget management is part of the role, think about your experience in managing budgets and maximising ROI. Be ready to discuss how you've allocated resources efficiently in past projects and the impact it had on campaign success. This will highlight your financial acumen and strategic thinking.
