Consumer Insights & Data Analytics Coordinator in London

Operating in 120 countries with 42,000 employees and 70 nationalities, Shiseido offers a unique selection of Skincare, Makeup and Fragrance brands with a projected turnover over £7.0bn in 2022. Founded in 1872 in Japan, Shiseido Group is within the Top 5 leading cosmetics companies in the world and aims to inspire a life of beauty and culture. Through our heritage, Shiseido constantly creates high-quality, safe and innovative cosmetics and develop brands deeply loved by people from all over the world, in line with our mission: Beauty Innovations for a Better World.

The Consumer Insights & Data Analytics Coordinator UK&I plays a pivotal leadership role within Shiseido UK&I, responsible for shaping and driving the retail strategy across all brands in the portfolio. This position supports the Commercial Director by leading the retail organisation with a focus on elevating customer experience, strengthening brand equity, and delivering exceptional commercial performance. As the senior ambassador for retail excellence, the Head of Retail ensures that every store and counter reflects Shiseido’s luxury standards while empowering field teams to perform at their highest potential. This is a permanent position, based in our fabulous UK Head office however will be expected to regularly travel around the UK&I to different store locations and retail locations.

RESPONSIBILITIES

• Coordinate and manage agencies’ deliverables and services, ensuring the work meets high-quality standards (Circana, Euromonitor, Kantar, Mintel, Nielsen Media Spends etc).
• From Circana Beauty Market: analyse brand performance, competitors, and market trends, pulling research into one report with key takeaways sent to all teams every month.
• Analyse recent consumer trends in the beauty industry and on social, build a report with actionable insights and coordinate internal monthly competitive forum.
• Build strong relationships with the commercial team, understand the retailer strategy cross-functionally, and upskill national account managers in retailer data analysis (Boots + HUT Group) to highlight brand opportunities and to help them build data-driven narratives for key meetings.
• Understand our key audiences at the retailers giving direction to activation team on audience strategy for retailer media activations to grow our category share, report back on audience migrations as a result of these activations.
• Build strong relationships with marketing teams to enhance brand positioning and market presence through in-depth analysis of consumer trends and market data, and deliver actionable recommendations to support the decision-making process.
• Support the Head of Data, Media and Insights on ad hoc research (audiences, decision journey, brand perception…).
• Support roll out of attribution model on direct to consumer website and ongoing reporting of full funnel determining which marketing channels contributed to conversion. Give direction to digital team on most effective budget balance to improve campaigns.
• Serve as the voice of the shopper and consumer internally and externally.
• Collaborate with Finance and senior management to align on category forecast and produce and update market and retail landscape presentations (Townhall, budget meetings, Global visits).

SKILLS AND EXPERIENCE

• Experience in performance in consumer insights and market research in agency or client-side.
• Experience with market and/or consumer panels (Circana, Nielsen, IRI, Kantar…) is essential.
• Highly analytical and numerate with great attention to detail and critical reasoning skills.
• Experience in turning data into compelling narratives and actionable recommendations.
• Advanced proficiency in Excel, Power BI, and PowerPoint.
• Hands-on, open-minded, and proactive.
• Strong problem-solving skills.
• Excellent communication, presentation & influencing skills.
• Strong organisational and time-management skills with the ability to multi-task and manage multiple stakeholders and simultaneous priorities.
• Experience in a fast-paced environment, working cross-functionally with marketing, commercial and digital teams.
• Curious to learn (ad’hoc research, retail, media, digital, social).
• Alignment with the group’s “Trust8” working principles: Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success.

BENEFITS

• Generous product allocation & discount to spend on our gorgeous products!
• Supporting the delicate work/life balance with enhanced time off through 26 days holiday + bank holidays + your birthday day off + time off for when you get married or move house PLUS enhanced parental allowance for those big life moments and the chance to buy more through our holiday buy scheme.
• Plan for your future with our 8% matching pension scheme (up to) and life Assurance up to x4 your salary.
• We operate an annual bonus scheme, based on personal development plans and business performance.
• Flexible Fridays, so you can focus on what is important to you.
• Flexible & hybrid work patterns to suit all backgrounds with 60% of your time being in the office.
• Wellbeing programmes including mental health first aiders, free counselling, access to digital GP’s and exclusive retail discounts.
• Monthly access to L&D opportunities to help your continuous development.

INCLUSION

Together, we can build a vibrant and dynamic team that reflects the diverse world we serve. We are committed to fostering an inclusive and diverse workplace where all employees feel valued, respected, and empowered. We believe that a diverse workforce enhances our creativity, innovation, and overall success. We welcome applications from individuals of all backgrounds, regardless of race, ethnicity, gender, age, sexual orientation, disability or religion and are proud to promote a culture which supports and appreciates people from all backgrounds. We are always open to flexible working, part time arrangements and any adjustments which you might need to get the best experience whilst at work. We are dedicated to providing equal employment opportunities and ensuring that our hiring practices reflect our commitment to diversity and inclusion. We are proud to be recognised as a disability confident employer and have a number of internal employee forums which promote advocacy for our teams. If you need any support or adjustments during your application, please get in touch with us and we will be happy to support you.