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- Tasks: Lead brand strategy and execution for NARS Complexion in the UK.
- Company: Join Shiseido Group, a top global cosmetics company with a rich heritage.
- Benefits: Enjoy 26 days holiday, flexible working, and a generous pension scheme.
- Why this job: Be part of a dynamic team driving beauty innovations and making an impact.
- Qualifications: 2 years of brand management experience in marketing, preferably in beauty.
- Other info: Embrace a culture of growth, collaboration, and inclusivity at Shiseido.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Position OverviewMarketing Manager â Colour â NARS (UK & Ireland)
Reports to: Head of Marketing. Job location: London. Contract: Permanent.
To assist in the development & implementation of marketing programmes that drive brand awareness, recruit new users to brand, and support retail sales growth across all UK & ROI.
Main ResponsibilitiesStrategy and Management
Responsible for managing the NARS Colour category, ensuring full alignment with global brand vision while tailoring strategies to local market dynamics.
Influence global and regional campaign strategies, POSM development, and creative execution through deep consumer insights and market intelligence.
Own the Go To Market strategy for all Colour campaigns, defining messaging, creative priorities, and ensuring crossâfunctional alignment across departments.
Maintain a product assortment that reflects the needs of each channel, particularly speciality stores.
In liaison with Global Marketing / Design teams and Head of Marketing, manage the production of local support tools.
Trade Marketing & Retail Activation
Lead strategic collaboration with Commercial & Omnichannel teams, owning the development of retailerâspecific trade plans and promotional activations for the Colour Category.
Drive the creation of exclusive retailer programs (e.g., previews, sets, GWPs, inâstore events), ensuring consistency and excellence across the retail calendar.
Oversee the execution of all retail marketing initiatives, including windows, promotional sites, and counter updates, in collaboration with VM, Omnichannel, and Commercial teams in line with the category strategy.
Present the Marketing launches at biâannual Retailer strategy presentations, coordinating crossâfunctional input to ensure compelling retailer activation plans.
Media & Communications Strategy
Under the direction of Head of Marketing, lead multiâchannel media execution in partnership with external media agencies and internal stakeholders, leveraging best practices & insights to optimise campaign impact.
Understand media campaign performance and results, to suggest learnings for future campaigns.
Drive paid Influencer strategy in collaboration with the PR team, aligning on Influencer partners, developing paid content briefs, and usage plans & media rights.
Forecasting, Pricing & Stock Management
Lead forecasting process for all new Colour launches and core colour catalogue, ensuring alignment with commercial goals and market trends.
Oversee POSM and sampling for the category, ensuring alignment with retail strategy and consumer behaviour insights.
Manage pricing strategy and competitive analysis, present to Senior Marketing Managers and offering insight into wider environment.
Performance Analysis & Reporting
Lead postâcampaign analysis, ROI tracking, and competitor benchmarking, delivering actionable insights to UK and EMEA stakeholders.
Provide strategic commentary on monthly retail performance and Circana data, acting as the category expert and market authority.
Budget Management
Manage dayâtoâday Marketing budget for the Colour category, ensuring accurate phasing, PO management, and financial compliance.
Provide inâdepth budget tracking and reconciliation, identifying opportunities for reallocation and efficiency.
Team Leadership & Development
Mentor and develop Marketing Intern, fostering a culture of growth, collaboration, and wellâbeing.
Support crossâfunctional team development through knowledge sharing, coaching, and leadership in key strategic initiatives.
Profile
Educated to degree level.
Strong experience in a previous Product marketing role, preferably within beauty.
Team worker, passionate and driven with excellent communication and presentation skills and a strong commercial acumen.
Resourceful and generous with their dedication, passion and energy.
Selfâstarter and positive spirit with great ability to influence and negotiate.
Ability to multitask, work at pace and with ambiguity.
Extremely high degree of attention to detail and organisation.
Excellent English, written and spoken.
Commercial with sound business acumen.
Creative with an eye for detail.
Advanced knowledge of Microsoft Office (PowerPoint, Excel, Word).
Alignment with the group\âs \âTrust8\â working principles: Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success.
The benefits you\âll loveâŚ
26 days holiday + bank holidays + your birthday day off.
Holiday buy â up to 5 days.
Day off when you get married or move house.
Generous contributory pension scheme â match up to 8%.
Annual performance related bonus.
Private medical insurance with Vitality.
Enhanced parental allowance.
Life Assurance up to 4Ă your salary.
Flexible Friday finish.
Flexible & hybrid working.
Annual performance and development reviews so you know your career is going in the right direction.
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Brand Manager - NARS employer: Shiseido Company, Limited
Contact Detail:
Shiseido Company, Limited Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Brand Manager - NARS
â¨Tip Number 1
Familiarise yourself with NARS' brand identity and product offerings. Understanding their unique selling points and how they position themselves in the beauty market will help you articulate your vision for the brand during interviews.
â¨Tip Number 2
Network with professionals in the beauty industry, especially those who have experience in brand management. Attend industry events or webinars to connect with potential colleagues and gain insights into current trends and challenges in the market.
â¨Tip Number 3
Prepare to discuss specific examples of successful brand strategies you've implemented in the past. Highlight your ability to drive innovation and growth, as these are key responsibilities for the Brand Manager role at NARS.
â¨Tip Number 4
Stay updated on the latest beauty trends and consumer behaviour insights. Being knowledgeable about what influences purchasing decisions in the beauty sector will demonstrate your expertise and passion for the role.
We think you need these skills to ace Brand Manager - NARS
Some tips for your application đŤĄ
Tailor Your CV: Make sure your CV highlights relevant experience in brand management and marketing, particularly within the beauty industry. Use keywords from the job description to demonstrate your alignment with the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the NARS brand and your understanding of the beauty market. Mention specific strategies or campaigns you admire and how your experience can contribute to their success.
Showcase Your Achievements: Include quantifiable achievements in your application, such as successful campaigns you've led or growth metrics you've influenced. This will help illustrate your impact and capability as a Brand Manager.
Proofread and Edit: Before submitting your application, thoroughly proofread your documents for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for this role.
How to prepare for a job interview at Shiseido Company, Limited
â¨Know Your Brand Inside Out
Before the interview, make sure you thoroughly research NARS and its Complexion category. Understand their brand values, recent campaigns, and market positioning. This will help you align your answers with their vision and demonstrate your genuine interest in the role.
â¨Showcase Your Strategic Thinking
Be prepared to discuss how you would develop and execute brand strategies. Think of specific examples from your past experience where you've identified growth opportunities or driven innovation. Highlight your ability to influence and collaborate across teams, as this is crucial for the role.
â¨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and ability to handle complex projects. Prepare scenarios where you've successfully managed a campaign or navigated challenges in marketing. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
â¨Demonstrate Your Passion for Beauty
Convey your enthusiasm for the beauty industry and NARS specifically. Share your insights on current trends, consumer behaviour, and how they impact brand strategy. This will show that you're not just qualified but also genuinely passionate about the role and the brand.