At a Glance
- Tasks: Lead brand strategy and execution for NARS Complexion in the UK.
- Company: Join Shiseido Group, a top global cosmetics company with a rich heritage.
- Benefits: Enjoy 26 days holiday, flexible working, and a generous pension scheme.
- Other info: Embrace a culture of growth, collaboration, and inclusivity at Shiseido.
- Why this job: Be part of a dynamic team driving beauty innovations and making an impact.
- Qualifications: 2 years of brand management experience in marketing, preferably in beauty.
The predicted salary is between 36000 - 60000 £ per year.
Position OverviewMarketing Manager – Colour – NARS (UK & Ireland)
Reports to: Head of Marketing. Job location: London. Contract: Permanent.
To assist in the development & implementation of marketing programmes that drive brand awareness, recruit new users to brand, and support retail sales growth across all UK & ROI.
Main ResponsibilitiesStrategy and Management
Responsible for managing the NARS Colour category, ensuring full alignment with global brand vision while tailoring strategies to local market dynamics.
Influence global and regional campaign strategies, POSM development, and creative execution through deep consumer insights and market intelligence.
Own the Go To Market strategy for all Colour campaigns, defining messaging, creative priorities, and ensuring cross‐functional alignment across departments.
Maintain a product assortment that reflects the needs of each channel, particularly speciality stores.
In liaison with Global Marketing / Design teams and Head of Marketing, manage the production of local support tools.
Trade Marketing & Retail Activation
Lead strategic collaboration with Commercial & Omnichannel teams, owning the development of retailer‐specific trade plans and promotional activations for the Colour Category.
Drive the creation of exclusive retailer programs (e.g., previews, sets, GWPs, in‐store events), ensuring consistency and excellence across the retail calendar.
Oversee the execution of all retail marketing initiatives, including windows, promotional sites, and counter updates, in collaboration with VM, Omnichannel, and Commercial teams in line with the category strategy.
Present the Marketing launches at bi‐annual Retailer strategy presentations, coordinating cross‐functional input to ensure compelling retailer activation plans.
Media & Communications Strategy
Under the direction of Head of Marketing, lead multi‐channel media execution in partnership with external media agencies and internal stakeholders, leveraging best practices & insights to optimise campaign impact.
Understand media campaign performance and results, to suggest learnings for future campaigns.
Drive paid Influencer strategy in collaboration with the PR team, aligning on Influencer partners, developing paid content briefs, and usage plans & media rights.
Forecasting, Pricing & Stock Management
Lead forecasting process for all new Colour launches and core colour catalogue, ensuring alignment with commercial goals and market trends.
Oversee POSM and sampling for the category, ensuring alignment with retail strategy and consumer behaviour insights.
Manage pricing strategy and competitive analysis, present to Senior Marketing Managers and offering insight into wider environment.
Performance Analysis & Reporting
Lead post‐campaign analysis, ROI tracking, and competitor benchmarking, delivering actionable insights to UK and EMEA stakeholders.
Provide strategic commentary on monthly retail performance and Circana data, acting as the category expert and market authority.
Budget Management
Manage day‐to‐day Marketing budget for the Colour category, ensuring accurate phasing, PO management, and financial compliance.
Provide in‐depth budget tracking and reconciliation, identifying opportunities for reallocation and efficiency.
Team Leadership & Development
Mentor and develop Marketing Intern, fostering a culture of growth, collaboration, and well‐being.
Support cross‐functional team development through knowledge sharing, coaching, and leadership in key strategic initiatives.
Profile
Educated to degree level.
Strong experience in a previous Product marketing role, preferably within beauty.
Team worker, passionate and driven with excellent communication and presentation skills and a strong commercial acumen.
Resourceful and generous with their dedication, passion and energy.
Self‐starter and positive spirit with great ability to influence and negotiate.
Ability to multitask, work at pace and with ambiguity.
Extremely high degree of attention to detail and organisation.
Excellent English, written and spoken.
Commercial with sound business acumen.
Creative with an eye for detail.
Advanced knowledge of Microsoft Office (PowerPoint, Excel, Word).
Alignment with the group\'s \"Trust8\" working principles: Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success.
The benefits you\'ll love...
26 days holiday + bank holidays + your birthday day off.
Holiday buy – up to 5 days.
Day off when you get married or move house.
Generous contributory pension scheme – match up to 8%.
Annual performance related bonus.
Private medical insurance with Vitality.
Enhanced parental allowance.
Life Assurance up to 4× your salary.
Flexible Friday finish.
Flexible & hybrid working.
Annual performance and development reviews so you know your career is going in the right direction.
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Brand Manager - NARS in London employer: Shiseido Company, Limited
At Shiseido, we pride ourselves on being an exceptional employer, offering a vibrant work culture that champions creativity and collaboration. Our London office provides employees with generous benefits, including flexible working arrangements, a robust pension scheme, and opportunities for professional growth through annual performance reviews. Join us in our mission of 'Beauty Innovations for a Better World' and be part of a diverse team that values integrity and celebrates success.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager - NARS in London
✨Show Your Creative Side
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We think you need these skills to ace Brand Manager - NARS in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Shiseido Company, Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
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Demonstrate Your Understanding of Shiseido Company, Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Shiseido Company, Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Shiseido Company, Limited
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At Shiseido Company, Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
