At a Glance
- Tasks: Lead brand and marketing strategy for a dynamic hospitality group across multiple venues.
- Company: Shiko Group, an innovative hospitality operator with unique venues in Manchester and Leeds.
- Benefits: Competitive salary, leadership opportunities, and a chance to shape exciting brand identities.
- Other info: Exciting growth potential as the company expands its portfolio.
- Why this job: Join a passionate team and make a real impact on the hospitality experience.
- Qualifications: Proven experience in brand management and team leadership within the hospitality sector.
The predicted salary is between 60000 - 70000 £ per year.
Reports to: Board
Location: Manchester based, regular travel to Leeds
Level: Senior Leadership Team
About Shiko
Shiko Group is an experience-led hospitality operator with eight unique venues across Manchester and Leeds. Each concept is built around a distinct identity, loyal customer base, and a commitment to experience over transaction, establishing Shiko Group as one of the most exciting independent operators in the North of England.
The Role
Shiko is looking for a Marketing Director to lead brand and marketing output across a growing, multi-venue hospitality portfolio. This is a hands-on, SLT-level role responsible for driving footfall across core sessions, shaping and delivering the events calendar, and taking the lead on brand standards and output across every venue. You'll build and lead a growing team, currently of five, and play a central role in the brand identity of new venue launches as the group expands.
Key Responsibilities
- Own marketing and brand strategy across the full venue portfolio, respecting the distinct identity of each brand/concept
- Build, manage and develop a marketing team of five or more, taking ownership of hiring, structure, and progression as the portfolio and team scale
- Set the tone and direction for all marketing communications, ensuring consistency and alignment with brand values
Brand & Marketing Director employer: Shiko
Shiko Group is an exceptional employer, offering a vibrant work culture that prioritises creativity and collaboration within the dynamic hospitality sector. Based in Manchester with venues in Leeds, employees benefit from unique growth opportunities as they contribute to the brand's expansion and identity, all while enjoying a supportive environment that values experience over transaction.
StudySmarter Expert Advice🤫
We think this is how you could land Brand & Marketing Director
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Shiko and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Shiko are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Shiko on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Shiko. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand & Marketing Director
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Shiko. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Shiko:Show us that you’ve done your homework! In your application, briefly mention what you admire about Shiko’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Shiko
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Shiko will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Shiko, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
