At a Glance
- Tasks: Create and execute exciting marketing campaigns across various channels to boost engagement.
- Company: Join Shiko Group, a vibrant company with unique venues in Manchester and Leeds.
- Benefits: Enjoy employee discounts, gym membership, birthday off, and more perks!
- Other info: Dynamic work environment with opportunities for growth and development.
- Why this job: Be part of a creative team that shapes memorable experiences in the hospitality industry.
- Qualifications: Experience in digital marketing and a passion for the hospitality sector.
The predicted salary is between 28000 - 35000 £ per year.
Since its inception, Shiko Group has demonstrated consistent growth and strategic expansion, now operating 8 flagship venues across Manchester and Leeds, including Side Street, Courts Club, The Lawn Club, The Dome, The Stables in Manchester, as well as Fearns and The Canary in Leeds. Committed to delivering unique venues and exceptional experiences, Shiko Group maintains a dedicated Sales and Marketing team of 12 professionals, with plans for further expansion in alignment with upcoming venue launches.
We are seeking an enthusiastic and creative Marketing Executive to join our 12-strong Sales and Marketing team. This is an exciting opportunity to work across multiple unique brands, collaborating closely with both our marketing department and our venue teams to bring our distinctive spaces to life. As a Marketing Executive, you will play a key role in supporting and rolling out marketing activity that drives awareness, engagement and bookings across our growing portfolio of venues in Manchester and Leeds.
Key Responsibilities
- Plan and execute marketing campaigns and activations across multiple channels (Email, Print, Social, Digital etc)
- Implement promotional strategies and seasonal activations that drive bookings, footfall and revenue
- Coordinate campaign timelines and deliverables across all Shiko venues/brands
- Monitor campaign performance and provide regular updates on key metrics
- Support the marketing team with content creation, copywriting and creative briefs for campaigns and activations
- Communicate campaigns, activations and offers regularly with external agencies, key contacts and stakeholders
Digital Marketing & Performance
- Support the Social Media Executive with content creation across multiple brands
- Manage website content updates and implement SEO initiatives
- Assist with email marketing campaigns and CRM management
- Monitor digital trends and competitor activity to identify new opportunities
- Tracking and analysis of our digital marketing channels, providing data-driven recommendations for optimisation
- Work closely with venue teams to understand local market dynamics and specific marketing needs
- Support venue teams with promotional materials, ensuring brand compliance and quality standards
- Gather customer insights and feedback from venue teams to inform marketing strategies and campaign development
Requirements
- Strong written and verbal communication skills with excellent attention to detail
- Proven ability to manage multiple campaigns and priorities simultaneously
- Experience in digital marketing, including email marketing and content creation
- Comfortable working collaboratively across teams and venues
- Organised and proactive approach to work with strong time management skills
- Genuine enthusiasm for the hospitality industry and creating memorable experiences
- Experience in hospitality, leisure, or events marketing
- Knowledge of email marketing platforms (e.g., Mailchimp, Airship etc.)
- Understanding of Google Analytics and social media insights
- Experience working across multiple brands or locations
What We Offer
- Company events across the year
- Employee discount at all of our sites
- Complimentary Gym membership & fitness classes
- Your Birthday day off
- Increased PTO with 2+ years of service
- Extended Mat/Pat leave with 2+ years of service
- Dedicated training days & more!
Shiko Group is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Marketing Executive employer: Shiko Group
Shiko Group is an exceptional employer that fosters a vibrant and inclusive work culture, offering a unique opportunity for Marketing Executives to thrive in the dynamic hospitality sector. With a commitment to employee growth, we provide dedicated training days, generous benefits such as complimentary gym memberships, and a supportive environment that encourages creativity and collaboration across our diverse venues in Manchester and Leeds. Join us to be part of a passionate team that values your contributions and celebrates your successes.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Shiko Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Shiko Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Shiko Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Shiko Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Shiko Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Shiko Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Shiko Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Shiko Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Shiko Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Shiko Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
