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- Tasks: Lead social media strategies and create engaging content for cycling brands.
- Company: Join SHIFT Active Media, a vibrant agency connecting outdoor enthusiasts with brands worldwide.
- Benefits: Enjoy hybrid working, creative freedom, and opportunities to grow in the cycling industry.
- Why this job: Be part of a passionate team that values creativity and innovation in the outdoor space.
- Qualifications: 3-5 years in social media marketing; strong knowledge of Facebook, Instagram, and TikTok required.
- Other info: Must be willing to work some weekends and evenings; a love for cycling is essential.
The predicted salary is between 30000 - 42000 £ per year.
As an agency dedicated to cycling and the great outdoors, we help brands connect with riders and outdoor enthusiasts across the world through their social channels.
As Social Media Manager, your role is to plan, drive and implement social media marketing for SHIFT Active Media clients. You will take responsibility for ensuring that all social content is delivered against a strategic plan that you will have helped create and own moving forward, is creatively brilliant, and is effective and achievable within budget.
The role will require you to:
- Develop new social strategies and content plans that connect and build a strong affinity with consumers. As a Social Media Manager, your responsibilities for the strategic side of the role will be greater than as an Exec, and you will not only be creating the content, but planning it and contributing much more to the research and strategy side of the team too.
- Interpret information from various sources (e.g. subject matter experts, research docs, competitor activity, Google Analytics, white papers, and platform trends) to inform your strategic and tactical recommendations.
- Develop recommendations across a range of social channels and distil your ideas and thoughts into well-articulated plans with a clear rationale.
- Take an active role in creating and directing the development of new social creative, including generating new ways of creating quality content at the scale required by our clients. This will include working as part of an integrated team (creative, media, and PR) on large campaigns, as well as solo social campaigns and ongoing retained ‘always-on’ social programmes.
- Researching and compiling reports and insights on ambassadors, influencers and creators for our clients to work with as part of campaigns and always-on social and content activity.
- Writing, delivering, and managing the process of social briefs to get the best from both internal and external creative suppliers, such as SHIFT’s creative team, athletes, ambassadors, and client teams.
- Determine the evaluation requirements and produce reporting for the social clients you manage on a monthly or quarterly basis (and ad hoc as required).
- Writing and editing copy, creating and editing images, and creating, editing and working with video to ensure effective content and quality standards are upheld, and that content is correctly tailored for each brand, aligned to tone of voice and style guides.
- Develop a strong day-to-day relationship with key clients and internal stakeholders, being recognisable as the trusted ‘face’ of SHIFT social to our clients that you directly manage. Part of this is understanding that sometimes the event-driven nature of our work means occasional weekend and evening work, to be agreed with lots of notice in advance.
- Produce thought leadership materials for SHIFT marketing, including blog posts, LinkedIn articles, and PR opportunities.
- When a hire is made for the role, you will manage a Social Media Exec, ensuring their output is of a high quality and on plan, and supporting and covering them at key periods.
Skills, behaviours, and competencies associated with this role
- Cycling and outdoor passion: You don’t need to ride, run, or hike like a pro, but you must be passionate about the outdoors and enjoy keeping up with all the latest news from events and races, and not just in your preferred discipline. You’ll want to develop your career in the cycling and outdoor industry.
- Interpersonal skills: As someone who will work closely with internal teams and clients, you must be confident in developing good relationships with a wide range of people, fostering collaboration, taking ownership and responsibility, and communicating clearly and effectively.
- Social and content native: You are passionate about and embrace the opportunities presented by social media. You will have an expert grasp of how channels and platforms work, understand what’s possible, and be proactive in recommending important trends to our agency and clients, including new tools and services, ensuring our clients stay ahead of the curve with platform innovations.
- Community management: You can assess comments and direct messages for authenticity and risk promptly, escalating any issues to the wider team or client with a recommended approach that protects brand reputation.
- Creativity: You enjoy coming up with creative ideas to help solve client problems, as well as providing feedback on the ideas of others. You demonstrate this creativity in the written and visual content you create for our clients and agency.
- Video and image production skills: You will be skilled to a proficient level at editing video and images using platforms like Adobe Premiere, Photoshop, and Canva. You will understand what makes good social multimedia content, and be comfortable producing content that resonates with audiences on these channels and for clients.
- Turning data into insights: Ability to interpret social data and external sources to drive content optimisation and campaign adjustments in real-time.
- Written and presentation skills: You’re able to produce accurate and well-crafted presentations and documents, and present these confidently and engagingly. You can communicate complex things in a simple, understandable way, and can sub-edit work of others.
- Critical thinking and evaluation: You think through problems, make informed choices, and consult on key decisions where needed. You evaluate ideas against briefs and requirements and, where needed, provide constructive feedback.
- Reliable and self-organising: With lots going on, you’re organised and able to manage your own time; you take responsibility for getting things done and can be relied upon to do things within given timescales. You’ll self-organise using platforms like ClickUp and Slack, planning your own time to deliver the work required, and proactively communicating as needed with the right people.
- Eager to learn and show leadership: This is an important role in SHIFT, and you will be looked to for expertise and leadership in this specialist domain. You will bring confidence as well as humility to the role, helping others learn from your knowledge, especially if/when more junior hires are made in the team.
Requirements for the role:
- Experience: 3-5 years of experience in social media marketing, managing campaigns and social media accounts.
- Social platforms: Strong working knowledge and experience using Facebook, Instagram and TikTok
- Cycling: Interest in and / or knowledge of cycling
- Hybrid working: Able to work from our Bath, UK office 3 days a week
- Artificial intelligence: Experience in using AI-powered social media tools to edit content, enhance content performance, streamline workflows, and gain actionable insights is a plus.
Think you\’d be a good fit so far? Send us your CV along with a covering letter to the email address below.
careers@shiftactivemedia.com
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Social Media Manager - Cycling Agency employer: SHIFT Active Media
Contact Detail:
SHIFT Active Media Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager - Cycling Agency
✨Tip Number 1
Familiarise yourself with the latest trends in cycling and outdoor activities. Follow relevant influencers and brands on social media to understand what content resonates with the audience. This will help you develop strategies that are not only creative but also aligned with current market demands.
✨Tip Number 2
Engage with the cycling community online. Join forums, participate in discussions, and share your insights. Building a network within this niche can provide valuable connections and insights that will enhance your understanding of the audience and their preferences.
✨Tip Number 3
Showcase your creativity by developing sample social media campaigns or content ideas tailored for cycling brands. This proactive approach demonstrates your passion and understanding of the role, making you stand out as a candidate who is ready to contribute from day one.
✨Tip Number 4
Stay updated on AI tools that can enhance social media performance. Familiarity with these technologies can set you apart, as they are increasingly important in optimising content and streamlining workflows in social media management.
We think you need these skills to ace Social Media Manager - Cycling Agency
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media marketing, particularly in the cycling or outdoor industry. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for cycling and the outdoors. Discuss how your skills align with the responsibilities outlined in the job description, and provide specific examples of past successes in social media management.
Showcase Your Creativity: Include links to your previous work or portfolio that showcases your creativity in social media content creation. Highlight any campaigns you've managed that resulted in significant engagement or growth.
Demonstrate Data-Driven Insights: Mention your experience with analytics tools and how you've used data to inform your social media strategies. Provide examples of how you've turned insights into actionable plans that improved campaign performance.
How to prepare for a job interview at SHIFT Active Media
✨Show Your Passion for Cycling
Make sure to express your enthusiasm for cycling and the outdoors during the interview. Share any personal experiences or knowledge you have about the industry, as this will demonstrate your genuine interest and help you connect with the interviewers.
✨Prepare Creative Content Ideas
Come prepared with a few creative content ideas that align with the agency's goals. This could include campaign concepts or innovative ways to engage with the cycling community on social media. Showing that you can think outside the box will impress the interviewers.
✨Familiarise Yourself with Social Media Trends
Stay updated on the latest trends in social media, especially those relevant to cycling and outdoor activities. Be ready to discuss how these trends can be leveraged for SHIFT Active Media's clients, showcasing your proactive approach and expertise.
✨Demonstrate Data-Driven Decision Making
Be prepared to talk about how you use data to inform your social media strategies. Discuss any tools you've used, like Google Analytics, and provide examples of how you've adjusted campaigns based on insights. This will highlight your analytical skills and ability to optimise performance.
